Hailey Bieber’s Glow Secret: Why the LOOPS Double Take Sheet Mask Is Trending

Discover how Hailey Bieber’s affordable pick, the LOOPS Double Take Sheet Mask, is redefining self-care rituals and elevating hydration routines everywhere.

By Medha deb
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Hailey Bieber’s Viral Sheet Mask: The LOOPS Double Take

If there’s one thing beauty enthusiasts agree on in 2025, it’s the power of a good sheet mask. Recently, Hailey Bieber—model, skincare influencer, and founder of Rhode—set the internet abuzz with a spooky season selfie featuring a pink hydrogel mask that had fans asking, “What’s the secret behind that radiant skin?” Meet the LOOPS Double Take Sheet Mask: a $6 beauty essential that’s turning heads for its affordability, hydration, and Hailey-approved results.

Inside Hailey’s Self-Care Ritual

After months of sun, sweat, and lightweight summer serums, cooler weather demands deeper skin hydration. Hailey Bieber knows this better than anyone. Her Instagram post—complete with her signature minimalist jewelry and clever photo dump caption, “It’s October and I’m someone’s Mom. 🎃”—showcased her nighttime routine: prepping her complexion with the LOOPS mask for visible glow and softness.

What Makes the LOOPS Double Take Sheet Mask Special?

  • Two-Part Design: The mask is engineered as two separate pieces (top and bottom halves) for a truly customized fit. No more tugging, folding, or awkwardly draping a one-size-fits-all mask across your face.
  • Non-Slip Hydrogel: Formulated from a jelly-like hydrogel, the mask stays put, making multitasking or relaxing easier without slipping off.
  • Packed With Powerful Ingredients:
    • Hyaluronic Acid: A renowned moisture magnet that improves skin plumpness and elasticity.
    • Aloe Vera: Soothes irritation and reduces redness, perfect for calming tired or dry skin.
    • Sunflower Seed Oil: Rich in Vitamin E, this ingredient locks in hydration and helps strengthen the skin barrier.
    • Glycerin & Panthenol: Attract and retain water for soft, bouncy skin.
    • Honey Extract & Ulmus Davidiana Root Extract: Deliver added nourishment and moisture retention.
    • Anti-Sebum Complex: Balances oil, making it suitable for a wide range of skin types.
  • Quick & Easy Glow: Just 10 minutes to brighter, plumper skin—perfect for pre-event prep or weekly self-care.

Why the Internet Loves It: Reviews and Social Buzz

The LOOPS Double Take Mask isn’t just Hailey’s secret—shoppers and skincare experts agree it delivers luxurious results at a fraction of the cost of high-end masks. The mask averages 4.7 stars on Amazon and regularly trends in “Best Sheet Mask” roundups for its gentle formula and visibly glowing results.

  • “My skin feels amazing, plump, and moisturized—fine lines disappear and my complexion is bright!”
  • “I bought these for me and my girls before my wedding to give us a little boost in hydration and overall glow and they didn’t disappoint. Love love love!”
  • “Love the hydration! My face felt baby-soft. Worth every penny.”

The mask’s affordable price—just $6 per sheet or $30 for a five-pack—sets it apart from luxury favorites like 111Skin (loved by Priyanka Chopra and Kim Kardashian, $30 per mask) and Knesko (Halle Berry, $47 a piece).

How to Use the LOOPS Double Take Mask for Best Results

  • Step 1: Start with a clean, dry face to maximize absorption.
  • Step 2: Apply the top and bottom sections separately, pressing each gently to fit contours.
  • Step 3: Leave for 10 minutes. (Try scrolling TikTok, reading, or prepping for a glam night in the meantime!)
  • Step 4: Remove and pat excess serum into your skin—no rinsing needed.
  • Step 5: For extra glow, layer with your favorite serum underneath the mask and finish with a rich moisturizer after removal.

Reasons to Try the LOOPS Double Take Hydrogel Sheet Mask

  • Affordability: At $6 a sheet, it’s a low-commitment luxury anyone can try.
  • Fits All Skin Types: Whether you’re dry, combination, or oily, the hydrating and balancing formula works for everyone.
  • Perfect for Any Occasion: Use before makeup application, on long flights, as prep for big events, or as part of a cozy self-care night.
  • Celebrity-Backed: When A-listers with access to every treatment choose this mask for their routine, you know it’s special.
  • Fast Results: See improved hydration, glow, and comfort in a single use.

The Ingredients: Why They Work

Key IngredientFunctionBenefit for Skin
Hyaluronic AcidHumectantDraws moisture into skin for a supple, dewy look
Aloe VeraSoothing agentCalms redness, cools and reduces inflammation
Sunflower Seed OilEmollient rich in vitamin EStrengthens the skin barrier and combats trans-epidermal water loss
PanthenolPro-vitamin B5Increases hydration, reduces itching and inflammation
GlycerinHydratorImproves softness by attracting water to the surface layers of the skin
Honey ExtractNatural humectantProvides nourishment and anti-bacterial properties
Anti-Sebum ComplexBalancingRegulates oil for a matte, healthy glow

Comparing LOOPS Double Take to Other Celebrity-Approved Masks

MaskPrice Per MaskCelebrity EndorsementMain Benefit
LOOPS Double Take$6Hailey BieberAffordable hydration, custom fit, daily glow
111Skin Mask$30Kim Kardashian, Priyanka ChopraLuxe event prep, maximizing radiance
Knesko Gold Mask$47Halle BerryAnti-aging, luxury pampering

While luxury masks are a staple on red carpets, the LOOPS Double Take stands out for its stellar effect-to-cost ratio and rave user feedback.

Sheet Masks in Pop Culture: Why They’re Here to Stay

Sheet masks are now a fixture in both everyday and celebrity routines—appearing in wedding prep, girl’s nights, and even as quirky costume inspiration (blobfish, anyone?). Their perceived ‘instant-fix’ results, paired with convenience and Instagram-worthy moments, help explain their ongoing popularity.

Pro Tips: Getting the Most From Your Sheet Mask Experience

  • Chill for relief: Store the mask in the fridge for extra de-puffing and soothing effect.
  • Pair with tech: Layer your mask with new beauty tech trends, like cooling wands or gentle LED masks (for a full spa experience at home).
  • Double up for hydration: Apply on top of a hydrating serum for locked-in benefits.
  • Have fun! Turn self-care into a moment of mindfulness—whether you’re catching up on your favorite series, FaceTiming a friend, or simply lying back with a playlist.

Frequently Asked Questions (FAQs)

Q: How often can I use the LOOPS Double Take Sheet Mask?

A: The mask is gentle enough for 2–3 uses per week, or whenever your skin feels dry, tired, or in need of quick radiance.

Q: Is the mask suitable for sensitive skin?

A: Yes, the ingredients are designed to be soothing and non-irritating. However, always perform a patch test if you have very reactive skin.

Q: Does it really help reduce fine lines?

A: Many users report temporary plumping of fine lines due to the intense hydration provided by hyaluronic acid and other humectants.

Q: Can I travel with it?

A: Absolutely. The individually packaged masks are TSA-friendly and perfect for a quick skin refresh after flights, late nights, or long days.

Q: Should I use it before or after moisturizer?

A: Use the LOOPS mask after cleansing, before moisturizer. You can also apply serums underneath for boosted results, then seal it all in with a moisturizer after removing the mask.

Conclusion: Is Hailey Bieber’s Sheet Mask Worth the Hype?

The LOOPS Double Take Hydrogel Sheet Mask earns its place among 2025’s must-have beauty buys. Praised by Hailey Bieber, supported by glowing reviews, and accessible to virtually every skincare budget, its blend of innovative design, effective ingredients, and ease of use make it the perfect companion for dry-skin season, travel, and routine self-care. Glowing skin, celebrity style, and a $6 price tag? Sometimes, beauty trends really do deliver.

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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