Golloria George: Advocating for Shade Inclusivity
Voicing the Need for Inclusive Makeup shades with Golloria George
Introduction to Golloria George
Golloria George, a South Sudanese beauty influencer and activist, is at the forefront of the mission to increase shade inclusivity in the makeup industry. With a strong presence on TikTok and Instagram, she uses her platforms to advocate for more diverse product lines, particularly for darker-skinned individuals.
Background and Motivation
Golloria’s journey into the world of makeup began out of necessity rather than curiosity. Growing up, she noticed the stark lack of makeup products that matched her complexion. This realization sparked a desire to change the narrative and push brands to be more inclusive.
Personal Experiences
Golloria recalls frequent trips to grocery stores with her mother, where she would explore the makeup section only to find that none of the products suited her skin tone. This experience was not only frustrating but also demotivating, as she felt like she didn’t belong in the beauty world.
Advocacy and Impact
Golloria has built a significant following across her social media platforms, with over 3 million followers on TikTok. She leverages this influence by reviewing makeup products, calling out brands that lack inclusivity, and praising those that do it right. Her reviews are often engaging and suspenseful, similar to watching an awards ceremony.
Collaborations and Challenges
Golloria has collaborated with major brands like L’Oreal Paris and Fenty Beauty. Despite these partnerships, she often faces pushback when critiquing brands for their lack of inclusivity. She recalls instances where companies questioned her methods, asking if she was using the right product or shade, highlighting the need for more understanding and collaboration.
Solutions for Inclusive Makeup
Golloria emphasizes the importance of hiring Black employees and using Black models in campaigns. She believes that giving creators with darker skin tones the opportunity to be shade consultants is crucial for creating truly inclusive product lines.
Recommendations for Brands
Golloria’s plea to the beauty industry is straightforward: work more closely with Black people, engage in constructive dialogue, and be open to feedback. By doing so, brands can ensure that their products cater to a broader range of skin tones.
Progress and Future Directions
While the makeup industry has made progress in terms of inclusivity, Golloria believes there is still much work to be done. She points out that simply increasing the number of shades is not enough; it’s about creating a shade range that truly meets the needs of diverse consumers.
What others are reading
Frequently Asked Questions (FAQs)
Q: What is Golloria George’s main advocacy focus?
A: Golloria George focuses on increasing shade inclusivity in the makeup industry, particularly advocating for more diverse product lines that cater to darker skin tones.
Q: How does she engage with beauty brands?
A: Golloria George collaborates with brands and critiques them for their lack of inclusivity, often using her social media platforms to share her experiences and opinions.
Q: What changes does she recommend for the beauty industry?
A: She suggests that brands should hire more Black employees, use Black models, and involve creators with darker skin tones in product development to ensure more inclusive shade ranges.
Conclusion
Golloria George’s advocacy for shade inclusivity has sparked important conversations in the beauty industry. Her efforts highlight the ongoing need for diversity and representation in makeup products, ensuring that everyone, regardless of skin tone, can find products that make them feel seen and included.
References
- https://www.success.com/golloria-george/
- https://www.cosmopolitan.com/author/270726/golloria-george/
- https://www.hercampus.com/style/black-women-beauty-lack-inclusivity-industry/
- https://www.magzter.com/stories/fashion/Cosmopolitan-US/SURE-MAKEUP-IS-MORE-INCLUSIVE-NOWBUT-NOT-FOR-PEOPLE-WHO-LOOK-LIKE-ME
- https://www.cosmopolitan.com/style-beauty/beauty/a44135537/golloria-george-shade-inclusivity/
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