Gigi Hadid and Frankies Bikinis: Bringing Cottagecore to Swimwear
Delve into how Gigi Hadid and Frankies Bikinis redefine summer with a charming, friendship-inspired swimwear collection.
Gigi Hadid and Frankies Bikinis: A Dreamy Swimwear Collaboration
This summer, supermodel Gigi Hadid teamed up with longtime friend and Frankies Bikinis founder Francesca Aiello to release a swimwear and loungewear collection that beautifully encapsulates cottagecore nostalgia and the laid-back charm of Americana fashion. Meticulously designed and rooted in Gigi’s personal history, the Gigi x Frankies Bikinis collaboration is more than just a fashion event—it’s a story of friendship, memory, and style.
The Inspiration: From Pennsylvania Fields to Poolside Glam
The collection draws heavily from Gigi’s upbringing on her family’s Pennsylvania farm, a place synonymous with simple joys and close-knit moments. This rural inspiration is vividly reflected in the collection’s motifs and materials:
- Meadow florals and soft pastels that evoke wildflower fields
- Plaid and ruffle details reminiscent of classic countryside dresses and Americana tradition
- Custom toile prints that cleverly hide G+F (Gigi & Francesca) carved into a tree stump—a nod to the collection’s foundation in true friendship
- Mother and fawn deer patterns, representing Gigi’s journey into motherhood and her relationship with her daughter, Khai
Every design element was personally selected or supervised by Gigi, ensuring that the collection feels authentic and intimate while retaining universal appeal. Whether you identify with cottagecore daydreams or crave classic summery vibes, there’s something in this collection for every style sensibility.
Key Styles: Must-Have Pieces from the Collection
The Gigi x Frankies Bikinis range features over 56 styles in the first drop alone, encompassing everything from frilly two-pieces to cozy loungewear. Here’s a closer look at a few standout pieces—each reflecting the collection’s ethos of femininity, functionality, and fun.
Fawn Ruffle One Piece Swimsuit
The Fawn Ruffle One Piece is a showstopper, bringing together the ethereal innocence of ruffles with a striking toile print that tells a story. This piece is equal parts statement and comfort, designed for those who want coverage without sacrificing style.
Lisa Full Coverage Bikini Bottom
The sunny yellow Lisa Bikini Bottom delivers both cheer and practicality, with full coverage ideal for swimming or lounging. Pair it with coordinating tops for a vibrant summer look that radiates optimism.
Bobbi Full Coverage Boy Short
Offering a balance between playful and modest, the Bobbi Boy Short is perfect for those who prioritize movement and comfort without letting go of chic cottage vibes. Detailed with subtle pastels and delicate prints, it’s made for active days by the beach or pool.
Scarlet Bralette Bikini Top
The Scarlet Bralette brings a fresh take on classic swimwear cuts, featuring supportive straps and sleek lines for effortless mixing and matching throughout the collection.
Lisa Terry Full Coverage Bikini Bottom
For lovers of cozy textures, the Lisa Terry Bottom is made from plush fabric and paired with modern-cut tops. It’s the beachwear solution you’ll want to live in all season long.
What others are reading
| Style Name | Highlights | Ideal For |
|---|---|---|
| Fawn Ruffle One Piece | Decorative ruffles, toile print with personal meaning | Cottagecore enthusiasts, mothers, sentimental dressers |
| Lisa Full Coverage Bikini Bottom | Bright color, fuller coverage, coordinate styling | Active days, mixing & matching, sun lovers |
| Bobbi Full Coverage Boy Short | Boyish cut, comfortable fit, dainty detailing | Practical wear, sporty swimmers, cottagecore fans |
| Scarlet Bralette Bikini Top | Supportive strap design, sleek appearance | Mix-and-match styling, versatility |
| Lisa Terry Full Coverage Bikini Bottom | Terrycloth texture, cozy look | Lounging, chill pool days, textural interest |
Design Aesthetics: More Than Just Swimsuits
True to both Gigi and Francesca’s creative vision, the collection is brimming with symbolic detailing and whimsical touches:
- Bows and ruffles add a playful, feminine flair to many pieces
- Floral and plaid prints evoke a timeless, countryside mood
- Mini collections for children—allowing for adorable matching ‘mommy and me’ beach looks
- Romantic fabrics and exclusive textures introduced in the second drop, intensifying the line’s cozy, fairy-tale undertones
The result? A line that blurs the boundaries between swimwear, loungewear, and meaningful storytelling through fashion.
Drop Dates, Pricing, and Sizes
The rollout of Gigi Hadid x Frankies Bikinis is strategically staged:
- First drop: 56 styles, launched in spring, with prices between $45 to $185 USD
- Second drop: Introduced on Thursday, June 2, adding 41 new pieces including new prints and fabrics
- Sizes: Ranging from XS to XXL, with select styles available in children’s sizes
Whether you’re shopping as an early adopter for spring or waiting for the expanded summer range, the collection offers broad accessibility—both in style and sizing.
The Friendship Story: Gigi & Francesca
Central to the collaboration is the longstanding bond between Gigi Hadid and Francesca Aiello. Their shared history is celebrated not only through the symbolic details of the collection but also through the campaign storytelling itself:
- Personalized prints (like the G+F carving) highlighting genuine friendship
- Design process involving both parties in developing unique aesthetics
- The collection marks the tenth anniversary of Frankies Bikinis, strengthening the sense of legacy and partnership
Americana, Cottagecore, and the Summer Fantasy
The emotional core of the Gigi x Frankies Bikinis collection rests on a specific blend of Americana nostalgia and contemporary cottagecore appeal. This direction is visible throughout, from cherry-picked motifs of the American countryside to the simple, heartwarming message of living ‘the good life’ in rural bliss. Shoppers are not only buying swimwear, but also a piece of this summer fantasy—where fairy-tale innocence meets down-to-earth comfort.
How to Style the Collection
- Mix prints and solids to showcase different elements of the collection
- Pair terry pieces with denim for a casual, versatile beach-to-street look
- Add sun hats and simple jewelry for a complete cottagecore ensemble
- Coordinate with children’s mini versions for adorable photo opportunities
The versatility of these pieces makes them perfect for picnics, pool parties, lakeside getaways, and everything in between.
Where to Shop
The collection is available at Frankies Bikinis’ website and selected stockists. Due to high demand (and the viral reach of Gigi’s fanbase), several sizes and styles sold out quickly after each launch. Shoppers are encouraged to join waitlists for restocks or check back for new drops and exclusive releases.
Meet the Designers
- Gigi Hadid: International supermodel, style icon, and creative director for this collaboration. Gigi’s influence goes beyond her modeling career, inspiring industry-wide trends and consumer choices alike.
- Francesca Aiello: Founder and visionary behind Frankies Bikinis, Francesca started the brand at just 17 and has since established it as a leader in the swimwear industry. Her design ethos is youthful, fresh, and empowering, making her a natural collaborator for Gigi’s debut collection.
Frequently Asked Questions (FAQs)
Q: What is the main inspiration behind the Gigi x Frankies Bikinis collection?
A: The collection is inspired by Gigi Hadid’s upbringing in rural Pennsylvania, friendship with Francesca Aiello, and themes of motherhood, nostalgia, and Americana charm.
Q: How many pieces are in the full collaboration?
A: The collaboration features a total of 97 styles across two drops—56 styles in the first launch, and an additional 41 in the second drop.
Q: What is the price range, and are items available for children?
A: Prices range from $45 to $185 USD. Select children’s pieces are included, allowing for “mommy and me” matching looks.
Q: When was the second drop released?
A: The second drop of new styles launched on Thursday, June 2.
Q: Where can shoppers buy the collection?
A: The Gigi x Frankies Bikinis collection is available on the official Frankies Bikinis website and select stockists. Sizes and popular items may sell out quickly, so joining a restock waitlist is advisable.
Final Thoughts: Why This Collaboration Matters
The Gigi Hadid x Frankies Bikinis line brings together more than just swimwear and loungewear—it’s a vibrant collaboration that champions bold femininity, celebrates enduring friendships, and redefines modern Americana style through the lens of self-expression. Rooted in personal narrative yet universally appealing, this collection is poised to remain one of the most memorable stories in contemporary summer fashion.
References
- https://www.cosmopolitan.com/style-beauty/fashion/a39775480/gigi-hadid-frankies-bikinis-collaboration/
- https://www.elle.com/uk/fashion/celebrity-style/a39813745/gigi-hadid-frankies-bikinis-collab/
- https://frankiesbikinis.com/collections/gigi-drop-2
- https://www.nylon.com/fashion/how-to-buy-gigi-hadid-frankies-bikinis-swimwear-collaboration
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