5 Genius Hacks for Shopping the Best Beauty Deals at Walmart
Unlock secret tips and strategies for scoring luxury beauty, hidden gems, and unbeatable deals on your next Walmart trip.
Walmart has transformed the way it delivers beauty—pairing huge selections with everything from high-end luxury brands to trending K-beauty essentials, all at wallet-friendly prices. But with aisles sprawling with options, knowing the smartest ways to shop can mean the difference between a basic trip and a beauty jackpot. Ready to master Walmart’s beauty aisles? Discover these five expert-backed hacks for maximizing savings, convenience, and style every time you shop.
Why Walmart Is a Beauty Destination
Once known solely for budget basics, Walmart has seriously upped its game. You can now discover:
- Prestige beauty brands (think Nars, Guerlain, Clinique, Marc Jacobs fragrances, and more).
- Trendy K-beauty finds from cult-favorites like Innisfree, Sulwhasoo, Tony Moly, and Cosrx.
- Exclusive online-only deals and a wide range of generic and private-label products that rival their pricier counterparts.
- Seamless shopping experiences with upgrades like free two-day shipping, in-store pick-up, and curated lifestyle content.
Master these hacks and you’ll shop smarter, spot the best products, and save big—every single visit.
1. Download the Walmart App for Instant Shopping Tools
The Walmart app is the ultimate tool for the savvy beauty shopper. Here’s what you gain by making it your shopping sidekick:
- Walmart Pay: Link your app to your credit, debit, or gift card for quick, secure touchless checkout—no rummaging through your wallet or purse at the register.
- Reorder Beauty Essentials: Never run out of favorites—just set reminders or reorder past beauty buys within seconds.
- Custom Lists: Create shopping lists for staples and let the app nudge you when you’re running low on daily must-haves like cleansers or mascara.
- Barcode Scanner: Instantly compare online prices, find reviews, and check availability across nearby stores while you browse in person.
- Easy Pick-up Coordination: Schedule convenient in-store or curbside pickups and receive instant notifications when your order is ready.
Whether you’re shopping in-store or online, the app transforms a routine haul into a streamlined, deal-filled experience.
2. Prioritize Walmart’s In-House Beauty Brands for Big Savings
Love the thrill of getting luxe results for less? Walmart’s private-label lines—especially the Equate Beauty collection—deserve top billing on your list. Why?
- Affordable Replacements: Equate Beauty has options that mimic big-name classics, from oil-free makeup removers to nourishing lotions—often at half the price of well-known alternatives.
- Sleek Packaging: Skip the bland generics—these products look chic on your vanity, blending seamlessly with splurge-worthy brands.
- Broad Range: Stock up on everything from castile soaps, body washes, and shaving gels to biodegradable cotton rounds and micellar waters.
- Low-Risk Purchases: Most Equate Beauty products are priced under $10, making it easy to experiment without breaking your budget.
Don’t overlook the in-house brands—try them for basics and you’ll have more room in your beauty budget for splurge-worthy products or new launches.
3. Shop Online and Skip the Line
Want the ultimate time-saving hack? Embrace the full power of Walmart’s digital shopping experience:
- Buy Online, Pick Up In Store: During beauty emergencies or busy weeks, order what you need via the app or website and scoop up your purchases without ever waiting at the counter.
- Get Notified When Your Order Is Ready: The moment your products are ready for pick-up, the app will alert you—just swing by and grab your goods hassle-free.
- Free Two-Day Shipping: Stocking up for a seasonal overhaul? Spend $35 or more to unlock free two-day shipping on thousands of beauty and self-care items—ideal for both splurges and restocking staples.
- Seamless Returns: If something doesn’t work for you, return via mail or in-store just as easily as you bought it. No-hassle guarantees make experimentation stress-free.
What others are reading
Whether you want it now or can wait for delivery, Walmart’s integrated online-to-in-store experience is perfect for beauty fans who love options and hate waiting.
4. Get There Super Early for the Best Selection
Insider tip: When you shop matters as much as how you shop. Walmart restocks overnight, meaning:
- Early Morning Yields Fresh Inventory: Arrive before 9am (or as early as 5am for serious shoppers) for the best selection—especially if you’re hunting for limited editions or hot new product launches.
- Avoid Crowds: Fewer shoppers at sunrise means more peaceful browsing and better access to knowledgeable staff.
- Restocked Shelves: Locate those viral products and new arrivals that tend to disappear by midday.
- Flexible Hours: Many Walmart locations are open 24/7—check your local store’s opening times for early-bird opportunities.
The early shopper doesn’t just avoid the crowds—they often walk away with exclusive finds the rest of the day’s shoppers never see.
5. Check Out Your Local “Weekly Ad” Online for Hidden Steals
Unlock even more value with Walmart’s Weekly Ad, accessible online and tailored to your zip code. Here’s how it pays off:
- Local-Only Specials: Browse offers unique to your nearest store, including limited-time discounts on everything from luxury hand creams to trending mascaras.
- Printable Coupons and Digital Deals: Snag extra savings with both traditional coupons and app-exclusive digital offers.
- Lifestyle and Beauty Inspiration: Explore the “Ideas” section for gift guides, exclusive beauty tutorials, and wellness advice—right alongside the week’s top discounts.
- Easy Navigation: Quickly jump between departments, trending products, and featured beauty steals so you never miss a new launch or must-have item.
Making a habit of checking the Weekly Ad can result in serious savings—and inspiring new product finds every visit.
Our Editors’ Favorite Finds from Walmart’s Beauty Aisles
Wondering what’s worth tossing in your cart? These standout products are editor-approved for both value and results:
- Marc Jacobs Daisy Eau de Toilette Perfume for Women — A timeless fragrance with a cult following.
- Tonymoly I’m Real Avocado Face Mask Sheet — Hydrate and revive skin in minutes with this K-beauty staple.
- Elizabeth Arden Ceramide Capsules Daily Youth Restoring Face Serum — High-end skincare, made accessible.
- Equate Beauty Pure Castile Soap in Lavender (3-pack) — Gentle, effective cleansing on a budget.
- Babyliss Pro Nano Titanium Miracurl Professional Hair Curling Machine — Pro-level hair styling made easy.
- Clinique Moisture Surge Extra Thirsty Skin Relief Face Moisturizer — Intense hydration for parched complexions.
- Amika Nourishing Mask — Transform dry, tired hair with this salon-favorite treatment.
- Maybelline FaceStudio Master Chrome Metallic Highlighter in Molten Golden — Get glowing with a drugstore highlighter editors swear by.
Comparison: In-House Brand vs. Name Brand
| Category | Walmart’s Equate Beauty | Popular Name Brand |
|---|---|---|
| Cleansing Oil | Under $8, similar formula, cruelty-free | $18–$25+, comparable effect |
| Body Lotion | Large size, under $7, dermatologist-tested | $15+, various scents/formulas |
| Micellar Water | Budget-friendly, gentle, widely available | $9–$12, similar claims |
| Makeup Remover Wipes | Multi-pack deals, strong reviews | Single packs, slightly thicker, higher price |
Frequently Asked Questions (FAQs)
Q: Are there luxury beauty brands available at Walmart?
A: Yes! Walmart offers selections from prestige brands like Nars, Guerlain, Clinique, and Marc Jacobs fragrances—often online and sometimes in select stores as well.
Q: Is the Equate Beauty brand as effective as name-brand products?
A: Equate Beauty products often use similar active ingredients and formulas as higher-priced brands, making them reliable substitutes for everyday basics—especially at dramatically lower prices.
Q: How can I get free shipping for beauty products at Walmart?
A: Orders over $35 qualify for free two-day shipping on thousands of eligible items purchased online. Alternatively, opt for free store or curbside pickup on most beauty buys.
Q: What are the benefits of using the Walmart app for beauty shopping?
A: The app streamlines shopping with features like Walmart Pay, list-making, instant price checks, order tracking, digital coupons, and effortless in-store pickup scheduling.
Q: How often are the beauty aisles restocked?
A: Most Walmart stores restock shelves overnight, so morning shoppers (before 9am) find the best selection—especially if hunting for limited releases or viral products.
Extra Tips for Maximizing Your Walmart Beauty Run
- Follow Walmart’s Ideas and Inspiration sections for up-to-date beauty tutorials, product spotlights, and trend alerts.
- Look for seasonal promotions, exclusive multi-pack bundles, and value gift sets—especially during holiday and back-to-school periods.
- Always check user reviews in the app before purchasing; Walmart’s massive customer base means plenty of honest feedback for most products.
By combining these expert hacks with a bit of strategic planning, you’ll unlock Walmart’s very best beauty finds—at unbeatable prices—on your next trip.
References
- https://www.cosmopolitan.com/style-beauty/beauty/a27628977/walmart-beauty-shopping-hacks/
- https://www.cosmopolitan.com/style-beauty/a35896791/psa-these-beauty-vlogger-approved-hacks-will-shake-up-your-wfh-makeup/
- https://www.cosmopolitan.com/style-beauty/beauty/a26250726/sam-robinson-no-makeup-makeup-video/
- https://www.aol.com/exclusive-paige-desorbo-chats-cosmo-120000579.html
- https://fortune.com/2018/03/28/walmart-cosmopolitan-magazine-metoo/
- https://www.10news.com/news/national/walmart-will-stop-selling-cosmopolitan-magazine-in-checkout-lines
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