Gap × DÔEN’s 2025 Collection: California Nostalgia, for All
Gap and DÔEN unite again for a vintage-inspired, summer-ready collection blending iconic ease, femininity, and timeless style for all ages and genders.
Gap × DÔEN’s 2025 Collection: Effortless California Nostalgia for All
The much-anticipated Gap × DÔEN 2025 collection has officially launched, uniting two celebrated brands in a shared vision of timeless, vintage-inspired fashion. This second collaboration expands upon last year’s runaway success with new pieces for women, men, and babies. Richly inspired by California’s breezy, sun-drenched roots and reverence for iconic American style, the collection blends DÔEN’s signature feminine touch with Gap’s beloved essentials for a wardrobe refresh fit for summer and beyond.
What’s New: The Collection at a Glance
- Launch Date: May 2, 2025
- Total Pieces: 38
- Price Range: $34 to $158
- Availability: Online and select Gap stores worldwide
This season’s offering reinterprets the best of Gap’s Americana with DÔEN’s poetic, vintage-infused lens. The result is a spirited, inclusive set of apparel that bridges generations — mothers, daughters, partners, and even little ones — through shared style heritage and contemporary cool.
The Core Collection: Highlights & Signature Pieces
From reimagined denim staples to floaty midi dresses and new menswear icons, each piece in the Gap × DÔEN 2025 collection is thoughtfully designed with versatility and enduring appeal in mind.
Key Pieces to Watch
- VintageSoft Logo Sweatshirt ($78): Gap’s iconic logo gets the DÔEN typographic treatment in plush, cozy fabric — a subtle style statement that elevates any routine.
- Heavyweight Raglan Logo Hoodie ($98): The classic hoodie silhouette, made bolder with collaborative branding and premium material choices.
- Eyelet Maxi Dress ($158): The standout favorite from last year returns in new colors and improved fits, with tiered skirts, refined eyelet details, and easy summer romance at heart.
- Eyelet Mini Shift Dress ($128): Shorter but just as sweet, it appears in vibrant red and classic indigo.
- 100% Linen Gingham Maxi Dress ($138): Breathable gingham linen, a flattering neckline, and a femme tie-front for quintessential picnic-chic style.
- Pintuck Floral Midi Dress ($148): Vintage florals, pintucked bodices, and floaty skirts epitomize California’s bohemian heritage.
- Matching Sets: Solid, gingham, and striped colorways give versatile nautical energy, perfect for summer transitions.
- Denim Staples: Including the Oversized Icon Denim Jacket ($128), High Rise Pleated Denim Trouser Shorts ($78), Denim Sailor Mini Dress ($98; also in toddler sizing), and the versatile Gingham Denim Jacket ($128).
- Menswear Debut: For the first time, DÔEN offers masculine cuts, such as the Organic Cotton Poplin Big Shirt ($78), Pleated Denim Trousers ($98), and a classic Pocket T-shirt ($48), marking a major milestone.
Table: Signature Styles and Prices
| Item | Key Features | Price (USD) |
|---|---|---|
| VintageSoft Logo Sweatshirt | Plush fabric, collaborative logo | $78 |
| Heavyweight Raglan Logo Hoodie | Bold branding, premium weight | $98 |
| Eyelet Maxi Dress | Refined eyelet details, tiered skirts | $158 |
| 100% Linen Gingham Maxi Dress | Breathable, true gingham tones | $138 |
| Pintuck Floral Midi Dress | Vintage floral print, pintucked bodice | $148 |
| Oversized Icon Denim Jacket | Medium wash, classic cut | $128 |
| Denim Sailor Mini Dress | Sailor collar, toddler size available | $98 |
| Organic Cotton Poplin Big Shirt (Menswear) | Crisp poplin, oversized structure | $78 |
What Sets the Collection Apart
Inspired by Community and Femininity
The campaign for this collection was shot by Clara Balzary and features a cast of accomplished women and muses who have supported and inspired DÔEN from the beginning. The editorial and campaign film capture candid connections and joyful moments, reinforcing themes of inclusion, community, and effortless togetherness.
DÔEN co-founder Margaret Kleveland notes, “This collection is a tribute to our supporters—women we love, mothers, partners, and friends—who make each piece their own.” Family and found-family run through every seam, making the collection personal yet universally relevant.
Fashion with a Purpose: Gender Equity & RISE
One of the most forward-thinking aspects of this collaboration is its participation in the RISE initiative (Reimagining Industry to Support Equality). This pioneering program, launched by Gap Inc. in partnership with BSR’s HERproject, Better Work, and CARE in 2023, champions gender equity and skill development for garment workers in the global supply chain.
- Production: International factories chosen for Gap × DÔEN must comply with RISE standards and actively support women’s advancement and workplace equality.
- Impact: To date, Gap Inc. and its partners have reached nearly 1.4 million women and girls, directly improving livelihoods throughout the fashion supply chain.
- Echoed by DÔEN: DÔEN, a small business selected for RISE in 2024, has moved to embed these equity principles within its own network, aligning mission with meaningful action.
What others are reading
Styling the Collection: How to Wear Gap × DÔEN 2025
Each piece is designed to be mixed, matched, and layered, making the collection a modular wardrobe upgrade for the warmer months and beyond. Here are some inspirational ways to style the standout pieces:
- Layer an Eyelet Maxi Dress over a white tee, or pair it with the Gingham Denim Jacket for breezy picnics or garden parties.
- Throw the Oversized Icon Denim Jacket over shorts and a Logo Sweatshirt for everyday errands or casual brunches.
- The Poplin Big Shirt (men’s or unisex) styled open atop swimwear or tied over a midi dress instantly offers a relaxed vacation vibe.
- Mix Gingham separates with striped sets for a modern twist on classic Americana. Add espadrilles or sneakers for casual comfort.
- Coordinate with little ones by matching toddler denim dresses with adult versions for playful, picture-perfect moments.
The Design DNA: What Makes Gap × DÔEN Unique?
- Vintage Inspiration: The collection draws heavily from Gap’s ‘90s and early 2000s archives, reimagined through DÔEN’s lens for modern sensibilities.
- Effortless Silhouettes: Flowy dresses, easy-fit shirts, and oversized outerwear promote comfort and movement.
- Textural Play: Eyelets, linens, denim, and premium jersey fabrics detail the tactile experience of each garment.
- Feminine, Yet Universal: Even the men’s and gender-neutral pieces feature subtle DÔEN flourishes—soft tailoring, gentle hues, maritime-inspired details.
- Family-Friendly: For the first time, DÔEN’s vision branches into men’s and baby apparel, creating new opportunities for family and “found-family” dressing.
Ethical Production: The RISE Commitment
The RISE initiative stands out in the apparel world for its systematic pursuit of gender equity and skill-building among garment workers. The factories producing this range for Gap and DÔEN are required to participate in RISE, setting new standards for the ethical treatment and advancement of women in the workforce.
Key RISE program benefits:
- Skills development for garment workers, improving professional growth and life opportunities.
- Focus on gender equity, advancing women from entry-level to leadership roles.
- Partnerships between brands, NGOs, unions, and civil society to drive sector-wide change.
- Community investment reaching over 1.4 million women and girls across international supply chains.
Frequently Asked Questions (FAQs)
Q: Where can I shop the 2025 Gap × DÔEN collaboration?
A: The collection is globally available both online at Gap’s official store and at select physical Gap locations.
Q: What is the price range for Gap × DÔEN 2025?
A: Prices range from $34 for select basics up to $158 for hero pieces like the Eyelet Maxi Dress.
Q: Is this collection inclusive of all genders and ages?
A: Yes, this is the first time DÔEN has designed for men and babies, in addition to women, making the line family- and community-friendly.
Q: What makes this collaboration different from the first Gap × DÔEN launch?
A: The 2025 capsule broadens its scope with new silhouettes, gender-neutral and menswear options, baby apparel, and a stronger commitment to gender equity through RISE-certified manufacturing.
Q: Who stars in the campaign?
A: The campaign, shot by Clara Balzary, includes DÔEN’s longtime muses and friends like Alex Noriet, Bruna Tenorio, Veronica Campos, Imani Randolph, Anny Choi, Achok, and Kirsty Hume, highlighting authentic connections and joyful community.
Why the Hype? Lasting Appeal Beyond the Season
The first Gap × DÔEN collection became a viral sensation, with fans and fashion editors flocking to snag limited-edition, under-$150 dresses and closet staples. For 2025, the energy returns with expanded styles that fit a wider range of tastes without sacrificing the dreamy, sun-baked edge that made the debut drop a must-have.
From parents seeking practical yet beautiful ensembles for everyday life, to style enthusiasts chasing the nostalgia of California’s golden past, the Gap × DÔEN capsule proves that easy, effortless style can resonate with all. Whether you’re shopping for yourself, your partner, or the little ones, this collaboration invites everyone to share in the joy of wearable, ethical fashion.
Final Thoughts: The Legacy of Gap × DÔEN
With this multidimensional capsule, Gap and DÔEN encapsulate the enduring power of collaboration in the fashion world. The 2025 lineup celebrates common values: community, inclusivity, and effortless personal style. Rooted in past triumphs but reaching forward—by embracing ethical manufacturing and new audiences—the line aims to set a standard for thoughtful, universally appealing design. As DÔEN’s own Jonathan Kleveland sums up, “This partnership isn’t just clothing—it’s a connection to stories, memories, and the dream of a more equitable, expressive, and joyful fashion future.“
References
- https://www.gapinc.com/en-us/articles/2025/04/gap-and-doen-launch-a-second-collaboration
- https://www.brit.co/doen-gap-collaboration-2025/
- https://www.marieclaire.com/fashion/gap-doen-collaboration-2025/
- https://www.gap.com/browse/gapx/gap-doen
- https://www.youtube.com/watch?v=vYmDFqUDxyY
- https://fashionista.com/2025/04/gap-doen-2025-collaboration-collection-lookbook
- https://www.gap.com/browse/info.do
- https://www.cosmopolitan.com/style-beauty/fashion/a64637742/gap-doen-collaboration-2025/
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