Emily Ratajkowski, Viktor&Rolf Flowerbomb, and the New Wave of Solar Scents
Emily Ratajkowski on embodying Flowerbomb Tiger Lily, beauty confidence, and making the case for solar-inspired fragrance as the ultimate mood-lifter.
For nearly two decades, Viktor&Rolf’s Flowerbomb perfume has captivated the senses with its warm, spicy florals, quickly becoming a modern classic. Now, as the brand evolves its iconic fragrance line, model and actor Emily Ratajkowski—affectionately known as EmRata—returns as the ambassador for their latest addition: Flowerbomb Tiger Lily. This radiant new scent channels lush solar vibes, tropical escapism, and a bold sense of feminine confidence fit for the new season.
The Enduring Appeal of Flowerbomb
When Viktor&Rolf debuted Flowerbomb Eau de Parfum in 2005, it instantly resonated with its warm, spicy-floral composition—a masterwork that helped define what it means for a perfume to be both timeless and modern. Over the years, Flowerbomb has come to symbolize transformation, luxury, and the mystery of femininity.
As the fragrance world has evolved, so too has Flowerbomb. The latest evolution, Flowerbomb Tiger Lily, is much more than a simple flanker—it’s an embodiment of a new kind of optimism and brightness, drawing inspiration from the solar fragrance trend that’s dominated recent seasons.
Meet Flowerbomb Tiger Lily: The Ultimate Solar Fragrance
Flowerbomb Tiger Lily stands out with its lively blend of floral and tropical notes—a scent that conjures visions of sun-soaked beaches, bronze skin, and summer escapades. Designed for those who crave light, energy, and a touch of audacity, it’s the perfect antidote to a dreary day or a longing for warmer climes.
- Coconut Milk Accord: Creamy and smooth, evoking sandy feet and post-beach glow.
- Tiger Lily Accord: The heart of the fragrance, giving it a unique, lush floral punch.
- Mango Accord: Sweet, juicy, and unmistakably tropical—adding instant lift and brightness.
- Benzoin: A resinous base note, offering depth and a gentle, sun-warmed sensuality.
The overall effect is tropical and radiant. As Emily puts it, “It’s like you just got back from vacation with your girlfriends, you’ve been in the sun all day. You shower, you got that tan, and you put this on with a sick dress and think you’re Rihanna.”
The Signature Bottle
Encased in a diamond-shaped bottle, Flowerbomb Tiger Lily carries an air of mystery. Its faceted design invites curiosity and represents the multi-layered nature of feminine empowerment. Each spray is meant to evoke not just memories, but a new sense of identity—a metamorphosis that aligns with the journey of modern women everywhere.
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Emily Ratajkowski: The Solar Muse
Few embody the energy, sensuality, and empowerment that Flowerbomb Tiger Lily represents quite like Emily Ratajkowski. With her “solar personality” and openness to reinvention—whether in style, acting, or activism—Emily is the living embodiment of the fragrance’s rebellious optimism.
Emily has a clear vision for the Tiger Lily woman: She radiates positivity and warmth, she lights up every room, loves summer, the sun is her natural environment, and her presence is unforgettable.
On Solar Fragrances
Emily is particularly drawn to fragrances that channel summer. Growing up in Southern California, she reflects, “I’m always chasing that, beauty wise. I want to look tan. I want to feel like I have freckles and blush. And I feel like Tiger Lily is that scent. It’s super tropical. It has this summertime warmth to it that reminds me of being on vacation and you take a shower and you’re going to dinner and your skin feels really good. You don’t have to wear that much makeup and you feel sexy in a very specific way. That, to me, is Tiger Lily.”
The Tiger Lily: Origin, Symbolism, and Scent Inspiration
What is a Tiger Lily?
The tiger lily (Lilium lancifolium or Lilium tigrinum) is native to East Asia, notably China, Korea, and Japan. Renowned for its striking orange petals and black spots—reminiscent of a tiger’s coat—this flower journeyed to Europe in the 1800s and swiftly became a symbol of bold beauty.
Symbolic Meanings
| Culture or Context | Meaning |
|---|---|
| General/Folklore | Prosperity, confidence, and vitality |
| Victorian era | Love, pride, and positive transformation |
| Modern | Growth, beauty, dynamic femininity |
This connection to transformation and thriving under the sun fits seamlessly with Viktor&Rolf’s ethos for the Tiger Lily fragrance: each wearer is invited to embrace their own metamorphosis.
More Than a Scent: The Emotional Resonance of Perfume
Perfume is a uniquely personal accessory. Emily describes her approach as deeply linked with memory and emotion. A scent can conjure nostalgia, recall the presence of loved ones, or anchor you in a moment of joy.
- Empowerment: Wearing fragrance can act as a form of quiet self-expression—an invisible outfit that changes your mood and outlook.
- Nostalgia: Scents often trigger powerful memories, connecting us to our past selves and loved ones.
- Confidence: The “holiday glow” that a solar scent evokes contributes to an everyday feeling of radiance and assurance.
Emily Ratajkowski on Beauty Routines and Confidence Hacks
Beyond fragrance, Emily spoke candidly about her beauty routines, trends she’s inspired by, and her go-to strategies for confidence—especially on tough days.
Beauty as Play
Emily sees makeup, hair, and fragrance as tools for experimentation, not just routine. Her eclectic style—oscillating from edgy to elegant—signals a belief in fluid self-expression.
Trendsetting Moments
- Emily loves trying new hair trends, referencing moments she’s gone red or borrowed iconic looks for herself.
- She doesn’t subscribe to one signature vibe—instead, she draws inspiration from music, art, and the evolving world of fashion.
- Her beauty mantra is to “actively pursue change and respond to how you feel at the moment.”
Emily’s Confidence Hacks
- If in a style or mood rut, she finds a confidence boost in the small rituals: a favorite fragrance, comfortable yet stylish clothes, or a new lip color.
- Sometimes, simply going outside, listening to music, or meeting up with friends can reset her mindset and mood.
- Above all, she recommends acting with intention: “Find one thing—however small—that makes you feel better, and start there. Everything builds from that point.”
The Viktor&Rolf Approach: Fragrance Like Haute Couture
Founders Viktor Horsting and Rolf Snoeren treat fragrance creation with the same artistic intensity and precision as their avant-garde fashion designs. Each new iteration, like Flowerbomb Tiger Lily, is envisioned as a dress for the senses—designed to empower the wearer and transport them to a new realm of possibility.
In interviews, the duo have stated their intent to support women’s journeys of self-discovery and metamorphosis. The Tiger Lily edition, with its sun-drenched composition and boundary-pushing muse, perfectly embodies this transformation.
Solar Fragrance: The Scent Trend Redefining Summer
The solar fragrance trend has exploded in popularity over the last few years. What is a solar scent? These are perfumes designed to evoke the sensation of basking in sunlight, using bright, uplifting notes—often citrus, tropical fruits, creamy florals, or vanillic warmth. They’re the antidote to heaviness, providing an instant mood-lift and an olfactory vacation in a bottle.
- Solar scents typically feature citrus, bergamot, mandarin, jasmine, neroli, or creamy woods.
- They’re considered the ultimate confidence-boosters, suited for daytime wear, outdoor adventures, and all things summer.
- Flowerbomb Tiger Lily channels this genre perfectly, with its obsession-worthy blend of tropical fruit, lush florals, and solar warmth.
FAQs on Flowerbomb Tiger Lily and Solar Fragrance
Q: What makes Flowerbomb Tiger Lily different from the original Flowerbomb?
A: While Flowerbomb is known for its spicy florals and enveloping warmth, Tiger Lily introduces vivid tropical notes—coconut, mango, and the eponymous tiger lily—for a brighter, more radiant, and vacation-like effect.
Q: Who is the ideal wearer of Flowerbomb Tiger Lily?
A: According to Emily Ratajkowski, it’s for anyone seeking to channel the heat, glow, and energy of summertime—regardless of season. It’s a mood-booster and a symbol of empowered self-expression.
Q: How should I wear or layer solar fragrances?
A: Solar fragrances work beautifully as a first-thing-in-the-morning pick-me-up and pair well with lightweight skin tints, freckle pens, or anything that gives a sun-kissed effect to the skin.
Q: What sizes is Flowerbomb Tiger Lily available in?
A: The fragrance is available in 100 mL, 50 mL, and a travel-friendly 10 mL bottle.
Q: Are solar fragrances a passing trend?
A: The broad appeal and feel-good energy of solar scents have cemented them as a mainstay in perfumery. They seamlessly blend nostalgia and innovation—making them relevant year-round.
Key Takeaways
- Emily Ratajkowski’s partnership with Viktor&Rolf reinvigorates the Flowerbomb brand for a new generation.
- Flowerbomb Tiger Lily channels the energy, boldness, and solar warmth of modern femininity.
- The tiger lily flower—both in scent and symbolism—stands as a beacon of transformation, positivity, and confidence.
- Solar fragrances are more than a trend; they offer an olfactory escape and an easy, joyful confidence hack for all.
With its lush notes, sun-kissed spirit, and confidence-boosting aura, Flowerbomb Tiger Lily invites every woman to step into her own light—no vacation required.
References
- https://seelemag.com/home/emily-ratajkowski-is-the-face-of-viktorrolfs-new-fragrance-flowerbomb-tiger-lily
- https://www.cosmopolitan.com/style-beauty/beauty/a46553343/emily-ratajkowski-vitkor-and-rolf-flowerbomb/
- https://anneofcarversville.com/eye/2024/2/7/emily-ratajkowski-flower-bomb-tiger-lily-campaign
- https://www.ecosmetics.com/product/flowerbomb-eau-de-parfum-4/
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