Deepica Mutyala: Pioneering Beauty and Success

Deepica Mutyala pioneers diverse beauty standards and entrepreneurial success.

By Medha deb

Created on Oct 3, 2025

Deepica Mutyala pioneers diverse beauty standards and entrepreneurial success.

Introduction to Deepica Mutyala

Deepica Mutyala is a South Asian beauty entrepreneur known for founding Live Tinted, a platform that celebrates diverse beauty and creates products for underserved skin tones. Her journey began with a viral video that captured the attention of the beauty world, leading her to become a prominent figure in advocating for inclusivity in the industry.

Early Career and Inspiration

Deepica’s initial career path was far from her current role. She started as a marketer and transitioned to product development at Birchbox. However, it was her viral video using a red color corrector that catapulted her into the spotlight, earning her interviews with major media outlets like Vogue India and appearing on the Today Show. This moment marked a turning point, as she decided to leave her job to pursue her dream of building a beauty brand that addressed the lack of diversity in the industry.

Founding Live Tinted

In January 2018, Deepica launched Live Tinted, a digital platform and beauty line dedicated to exploring diverse beauty standards. The brand focuses on creating products for what she calls the “in-between shades,” addressing the widespread issue of colorism and exclusion in the beauty industry. Her flagship product, the Huestick, was inspired by her viral video and serves as a solution for hyperpigmentation and dark circles, a common concern among her audience.

Advocacy and Media Presence

Deepica has been a vocal advocate for minority representation in beauty. She has collaborated with brands on panels and campaigns, pushing for greater inclusivity. Her appearances on shows like the Today Show and involvement in events such as Miami Swim Week have further solidified her position as a leader in the beauty industry.

Key Takeaways from Deepica Mutyala’s Career

Embracing Diversity: Deepica’s work highlights the importance of inclusivity in the beauty industry, challenging traditional beauty standards by catering to a broader range of skin tones.
Pioneering Entrepreneurship: Her journey showcases the potential for innovation and success when entrepreneurs address unmet needs in their industries.
Building a Community: Live Tinted is not just a brand; it’s a community that empowers individuals to find products that work for them, fostering a sense of belonging among its users.

Frequently Asked Questions (FAQs)

Q: Who is Deepica Mutyala?

Deepica Mutyala is a South Asian entrepreneur and founder of Live Tinted, a beauty brand and platform that celebrates diverse beauty.

Q: What inspired Deepica to start her brand?

Deepica’s inspiration stemmed from her viral video showcasing a beauty hack for under-eye dark circles, which highlighted the lack of products catering to diverse skin tones.

Q: What is the mission of Live Tinted?

Live Tinted aims to create beauty products for underserved skin tones, promoting inclusivity and challenging traditional beauty standards.

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

Read full bio of medha deb