Cosmo Beauties of the Week: The Ultimate Trend Guide for August

Dive into this week’s top beauty icons, runway-inspired trends, and star-studded looks, curated for your August style evolution.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

Cosmo Beauties of the Week: Your August Trend Guide

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Are you ready to upgrade your beauty and fashion game this August? From show-stopping looks to celebrity-inspired must-haves, explore the week’s top trends with Cosmo Beauties of the Week. Each spotlight reveals fresh inspiration and the boldest styles from leading icons and international runways. Let’s dive into the standout beauty breakthroughs, statement accessories, celebrity glam, and much more to help you turn heads this season.


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Table of Contents

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This week’s curated list is nothing short of star-studded. The Cosmo team handpicked looks blending runway drama with street-worthy cool. These selections stand out for their originality, confidence, and effortlessly chic appeal. Whether you’re craving something ultra-feminine or boldly avant-garde, these picks will fuel your August style evolution.


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  • Statement Bows: The humble bow reigns supreme as the surprise accessory of the summer. Large, sculptural bows are making waves on everything from headbands to dresses, proving that playful details can be incredibly chic.
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  • Pop-Star Glamor: Celebrities continue to set standards for glam—from subtle, natural highlights to high-voltage color and glitzy eyes.
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  • Effortless Glow: Dewy skin, barely-there blush, and glossy lips top the beauty charts, with many influencers embracing minimalist looks that showcase natural features.
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  • Retro Vibes: Vintage-inspired makeup is trending, with throwbacks to 90s liner and classic red lips adding timeless allure.
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Celebrity Beauties of the Week

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This week’s celebrity beauty honors celebrate both emerging talents and established trendsetters. Here’s who wore what—and how you can recreate their looks:

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  • Shanaya Kapoor: The rising star makes headlines with her glowing skin, understated yet impactful eye makeup, and ultra-glossy lips. Her look, blending youthful freshness with modern elegance, is perfect for day-to-night transitions.
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  • Florence Pugh: On and off the red carpet, Florence has championed the oversized bow trend, showing how a single accessory can elevate an entire look. Pair a statement bow with a monochrome dress for instant sophistication.
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  • Elsa Hosk: Known for her playful femininity, Elsa’s recent approach features delicate bows, dreamy textures, and a healthy flush. Her signature style is effortlessly adaptable—from street style to garden parties.
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  • Tamannaah Bhatia: Tamannaah’s fusion of classical glamour with daring modern trends sets her apart. This week, she stunned in an ensemble highlighted by metallic shimmer, soft waves, and a subtly-tinted pout.
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Pro Tip: To mimic these celebrity looks, focus on strategic highlighting—accentuate cheekbones, inner eye corners, and Cupid’s bow for high-impact yet wearable brilliance!

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This summer’s runways have been overflowing with inspiration. Designers and brands set the style agenda, unveiling trends that blend whimsical nostalgia with current bold statements. Here’s what stood out and how you can bring it home:

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  • n Go Big on Bows: Major labels like Moschino, Valentino, and Nina Ricci reimagined bows, transforming them from prim to punk. The oversized, asymmetrical bow is now a wardrobe staple.n
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  • n Lacey Collars & Pussy Bows: Huishan Zhang and Bora Aksu infused classic pieces with whimsy, adding lace trim and ribbon details to collars for a romantic twist.
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  • n Mix of Hard & Soft: Designers combined delicate bows, ruffles, and tulle with edgy elements like leather and metallics, for looks that balance sweetness and strength.
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  • n Dramatic Silhouettes: From Simone Rocha’s voluminous shapes to Michael Kors’ cinched waists, exaggerated proportions are key—think puffed sleeves, bold shoulders, and layers of dreamy fabric.
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  • n Modern Schoolgirl Aesthetic: The “chic schoolgirl” style returns, with ribbon accents, pleats, and polished tailoring giving classic motifs a 2020s upgrade.
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Top Runway-Inspired Styling Tips

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  • Pair a bold, oversized bow with an otherwise minimal outfit to make it the focal point.
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  • Add dainty bows to accessories—think shoelaces, bags, and jewelry—for a subtle trendy update.
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  • Embrace layering by mixing ultra-femme pieces (tulle, lace) with more structured shapes.
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  • Play with color: vivid hues and pastels both work, especially in monochrome or color-blocked looks.
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The Power of Accessories: Bows Take Center Stage

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This season, statement bows have leapt from the realm of children’s wear to high fashion. Their versatility means no matter your mood—be it playful, punk, or polished—there’s a bow style for you. Top designers and fashion houses have showcased bows as dramatic headpieces, exaggerated dress features, and even as subtle, elegant touches.

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How to Wear the Bow Trend: Options for Every Style
StyleDescriptionDesigner Inspiration
Bold Oversized BowGo big or go home with a large, structured bow at the waist, neckline, or as a headpiece.Valentino, Moschino, Acne Studios
Delicate TouchAdd a slim satin bow to a collar, ponytail, or the strap of a bag for a soft, feminine flourish.Simone Rocha, Cormio
Punk PlayPair a bow with distressed denim, leather, or combat boots for a rebellious take.Melke, Aniye Records
Preppy ChicEmbrace schoolgirl styling – think ribbon-tied braids, plaid skirts, and sharp tailoring.Nina Ricci, Sandy Liang

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From city streets to star-studded events, bows are the must-try accent for August. Whether prim, preppy, punk, or playfully dramatic, the right bow can instantly update your look.

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Designers & Labels Making Headlines

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This month, several houses and emerging talents are redefining what it means to be a modern style icon. Take note of these brands leading the charge on bold beauty and fashion reinvention:

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  • Moschino: Famed for pushing boundaries, Moschino’s playful, surreal silhouettes turn even the most basic outfit into a conversation starter. Their giant bows and inventive use of color top our list.
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  • Valentino: Focusing on elegance with a twist, Valentino has reimagined bows as sophisticated yet striking, especially on gowns and clutch bags, blending classic romance with runway drama.
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  • Simone Rocha: Renowned for blending femininity with edge, Rocha’s signature style shows up in delicate bows juxtaposed with sculptural forms.
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  • Michael Kors: Known for timeless glamour, recent collections highlight structured, clean lines with subtle nods to the current bow trend.
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  • Sandy Liang, Cormio, Bora Aksu: These labels are bringing back nostalgia-laced design features (lace, ribbon, whimsy), yet always with a modern spin.
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  • Acne Studios: Influential for their off-kilter, artistic approach, Acne Studios demonstrate how a bow can look avant-garde, not girlie.
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These brands are setting agendas and sparking viral trends. Don’t be afraid to mix high and low, vintage and fresh-off-the-runway pieces for creative, personal statements this season.

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Expert Beauty Tips and Product Hacks

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No transformation is complete without the right beauty toolkit. This week’s featured experts and editors share the fastest ways to boost your routine using multitasking products and trend-driven tweaks:

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  • Pimple Patches, Fast Glam: Don’t let blemishes cramp your style—discreet, effective patches now heal and conceal within hours, letting you step out with confidence.
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  • High-Impact, Low-Effort Products: Stay photo ready with creamy blush sticks, buildable mascara, and hydrating lip stains that do double or even triple duty.
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  • Skincare-As-Makeup: Tinted moisturizers, glow serums, and illuminating primers create a radiant base so you can skip the heavy foundation.
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  • Mixing Old & New: Combine classic makeup staples (statement red lipstick, bold liner) with this season’s overlays—gloss, shimmer, or playful pastel accents—for results that feel both timeless and trendy.
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Editor’s Quick Beauty Fixes

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  • Use a clear brow gel to instantly sculpt brows and keep stray hairs at bay—perfect for humid August days.
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  • Layer a lightweight highlighter under blush for a “glow from within” effect.
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  • Revive tired eyes with a dab of metallic cream shadow to the inner corners.
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  • Blot oily skin with blotting paper before a midday touchup for a fresh, photo-ready finish.
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Frequently Asked Questions (FAQs)

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Q: How can I wear statement bows without looking too over-the-top?

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A: Pair oversized or sculptural bows with minimal, tailored pieces. Let the bow be the star of your look, keeping accessories and other embellishments simple.

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Q: Which celebrity’s August look is easiest to recreate at home?

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A: Shanaya Kapoor’s glowing, effortless glam is very doable—focus on dewy foundation, glossy lips, and subtle shimmer for a fresh, summery effect.

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Q: Are the runway trends practical for everyday style?

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A: Absolutely. Even dramatic elements can be toned down—try subtler versions like bow-shaped hair clips or lace-trimmed blouses to echo the runways without going full couture.

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Q: What’s the best one-step product for busy mornings?

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A: Look for multitasking sticks that blend color for lips, cheeks, and eyes in one swipe, or a tinted moisturizer with SPF for instant radiance and protection.

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Inspiration to Transform Your August Look

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August is all about self-expression—whether that’s going “knotty” with statement bows, channeling your favorite A-listers, or experimenting with the freshest beauty hacks. The key? Confidence. Mix and match the ideas and products above to craft a signature look that’s uniquely yours. Stay tuned for next week’s Cosmo Beauties and keep your finger on the pulse of the world’s boldest style moments.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

Read full bio of Sneha Tete