Chloe x Halle Bailey: Sisterhood, Stardom & Sparkle in Pandora’s ‘Be Love’ Campaign
A celebration of sisterhood, modern jewelry, and artistry as Chloe and Halle Bailey champion Pandora’s 'Be Love' campaign.
Chloe x Halle Bailey: Redefining Love with Pandora’s ‘Be Love’ Campaign
Chloe and Halle Bailey are not just powerhouse musical talents—they are also influential style icons. Their latest collaboration as Pandora’s global ambassadors ignites the jewelry brand’s new ‘Be Love’ campaign, redefining love as a daily practice and self-expression. Cosmopolitan sat down with the sisters to delve into their perspective on love, sisterhood, artistry, and how Pandora’s glittering collections fit into their story.
- Pandora partnership launch: Debuted alongside a fresh wave of jewelry that puts love in the spotlight.
- ‘Be Love’ campaign theme: Celebrates love in every form—friendship, family, romance, and self-love—with Chloe and Halle personifying each facet.
- Jewelry materials: Sterling silver, 14K gold (solid & plated), Murano glass, and lab-grown diamonds showcase the brand’s commitment to craftsmanship.
“Love is an incredible feeling, especially in those times when you feel that you don’t have otherwise.”
Chloe Bailey shares her excitement for the ‘Be Love’ campaign, remarking on how deeply meaningful it is to embody the message of love alongside her sister. For them, sisterhood is a living example of love that shapes every aspect of their careers and personal lives.
Pandora’s ‘Be Love’ Campaign: Elevating Everyday Sparkle
The ‘Be Love’ campaign was conceptualized as more than a holiday gesture—it showcases love as a deliberate, everyday choice. The jewelry collection features:
- Shimmery rings and gorgeous earrings—designed for daytime glamour and night-time elegance.
- Freshwater Cultured Pearls and lab-grown diamonds—classic luxury meets ethical innovation.
- A mix of chokers, statement necklaces, and charm bracelets—unique options for self-expression.
The design ethos centers on individuality—finding that perfect piece which “adds a unique sparkle to your life.” Pandora’s campaign reinforces that love is not static, but active—a principle Chloe and Halle embody both on stage and off.
Chloe and Halle: Sisterhood at the Grammys
In February, Chloe and Halle made headlines at the Grammys—not only for their show-stopping fashion, but for their heartfelt public support of each other. Halle earned her first solo nomination for ‘Angel’ in the Best R&B Song category. Though they walked the red carpet separately—Chloe “stag” and Halle alongside boyfriend DDG—the duo wore Pandora diamond jewelry, keeping a shimmering token of their sisterhood close all night.
- The act of gifting, for Halle, is best embodied in the time spent with her sister—“her presence…is the best gift,” she says.
- Beyond the awards, their shared Pandora collection offers a tangible reminder of their creative bond and emotional connectedness.
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The Fashion Awards: Chloe and Halle’s Red Carpet Statement
London’s Royal Albert Hall became a canvas for Chloe and Halle’s artistry during the Fashion Awards. The night marked their first joint performance in two years and their debut at the globally-watched event, where Pandora served as headline sponsor.
Behind the Music: Their Emotional Mash-Up Performance
For their opening act, the duo performed a stirring mashup of Bee Gees’ classic To Love Somebody (featured in Pandora’s campaign) and Chloe’s own ‘Want Me.’ This set the tone for the awards—intertwining nostalgia with new artistic directions. As Chloe explains, the choice tracked back to their musical roots: “Covering songs was how we got supporters and fans. It was beautiful to come back to that for this collaboration with Pandora.”
- The performance was not just a showcase of vocal talent, but a sisterly story about love—embracing vulnerability, creativity, and empowerment.
- Fashion choices and jewelry added visual drama, echoing the campaign’s sparkle and intensity.
Red Carpet Fashion: Statement Pieces and Synchronized Style
On the awards red carpet, Chloe and Halle rocked bold, British-designed gowns that underscored their synchronicity both in music and fashion:
| Name | Designer | Key Details |
|---|---|---|
| Chloe Bailey | Atsuko Kudo | Black latex fishtail, edgy yet elegant |
| Halle Bailey | Ellie Misner | Structural pearls & beads, artistic architecture |
- Both sisters changed into matching Dilara Findikoglu ensembles for their performance, further highlighting their signature style and unity.
- Their outfits balanced boldness with sophistication—layers of drama mirrored in their harmonies and stage presence.
- Fashion, for Chloe and Halle, is a creative outlet that transforms their energy—Chloe calls it “the more confident, alter ego of ourselves.”
Pandora Diamonds: Star Power and Stylish Stacks
No Chloe and Halle appearance is complete without jewelry, and Pandora took center stage both on and off the red carpet:
- Lab-grown diamond necklaces, earrings, and rings: Worn as stacks for a luminous, star-like effect.
- Bespoke Pandora Moments chokers: Debuted for greater creative impact during their Fashion Awards performance.
- Jewelry is deeply intertwined with their self-expression—Chloe emphasizes every piece must “shine, shine, and va va voom!”.
The brand’s campaign revolves around the idea that love itself can be embodied in objects—gifts that become cherished memories and everyday sparkles. The sisters’ Pandora stacks carried emotional resonance, symbolizing resilience, confidence, and the legacy of their sisterhood.
‘Be Love’: More Than a Holiday—A Daily Practice
Pandora’s ‘Be Love’ campaign launched for Valentine’s Day, but its message is timeless. Led by Chloe and Halle, along with fellow ambassador Selma Blair, the campaign invites everyone to embrace love as a verb:
- Friendship, sisterhood, and personal growth are elevated as pillars of the collection—a constant “living and embodying” of love.
- Pandora’s pieces made from ethically-sourced materials—including Murano glass and lab-grown diamonds—reflect a modern approach to luxury.
For the Bailey sisters, this campaign is a playground for personal and artistic connection. Chloe calls every piece “a unique sparkle” and Halle sees their partnership as a celebration of shared history, creativity, and future growth.
Chloe and Halle’s Approach to Gifting and Self-Expression
The concept of gifting is central to their relationship and the Pandora campaign. Halle shares that of all the gifts she’s received from Chloe, the most precious is her presence and guidance. For them, love’s best form is quality time and mutual support.
- Physical gifts (Pandora jewelry, special mementos) are meaningful, but the true value lies in shared moments and emotional connection.
- Jewelry serves as a tangible link—a wearable celebration of sisterhood and chosen family.
Empowerment and Artistic Growth: The Bailey Sisters’ Legacy
Chloe and Halle’s story is one of continued artistic evolution. Through their music, fashion, and personal choices, they aim to inspire new generations to celebrate love and embrace personal growth:
- Empowerment on stage: Their performance style—expressive, confident, and a touch “sexy”—channels their alter egos, making them feel empowered and unstoppable.
- Inspiration for young artists: Halle highlights the Fashion Awards’ focus on new talent, declaring gratitude for their platform to showcase authenticity and creativity.
- Jewelry as legacy: Each Pandora piece represents a chapter in their journey—connecting past achievements with future aspirations.
Frequently Asked Questions (FAQs)
Q: What is the main message of Pandora’s ‘Be Love’ campaign?
A: The campaign focuses on celebrating love in all its forms—romantic, platonic, familial, and self-love—and encourages living love as a daily action, not just a feeling.
Q: What jewelry did Chloe and Halle wear at the Grammys and Fashion Awards?
A: The sisters wore stacks of Pandora lab-grown diamond necklaces, rings, earrings, and bespoke chokers during both events, emphasizing sparkle and self-expression.
Q: How does Pandora embrace sustainability in its collections?
A: Pandora’s new collections include jewelry made from sterling silver, 14K gold, Murano glass, and ethically produced lab-grown diamonds.
Q: Why did Chloe and Halle choose ‘To Love Somebody’ for their Fashion Awards performance?
A: The song is a classic that represents their roots in music; covering timeless tracks helped build their fan base and the mashup performance celebrated both their artistic history and future with Pandora.
Q: How do the Bailey sisters define the best gifts?
A: Halle considers time and presence—the emotional bond with her sister—the most meaningful gifts, above material items.
Conclusion: Pandora x Chloe & Halle—A New Era of Love and Style
As global ambassadors, Chloe and Halle Bailey infuse Pandora’s ‘Be Love’ campaign with authentic storytelling, glamour, and emotional resonance. Their journey from close-knit siblings to international icons offers a template for modern love—where artistry, empowerment, and self-expression intersect in shimmer and song.
References
- https://www.cosmopolitan.com/style-beauty/fashion/a46931756/pandora-chloe-and-halle-bailey/
- https://www.elle.com/uk/fashion/a63079506/chloe-halle-bailey-fashion-awards-2024/
- https://fashionmagazine.com/style/halle-bailey-pandora/
- https://www.cosmopolitan.com/uk/fashion/style/a43999272/pandora-little-mermaid/
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