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29 Best Black-Owned Hair Brands You Need on Your Shelf in 2023

Explore the most innovative and effective Black-owned hair brands and products shaping haircare in 2023 for all textures.

By Medha deb

Created on Sep 30, 2025

Explore the most innovative and effective Black-owned hair brands and products shaping haircare in 2023 for all textures.

For years, Black women and those with textured hair have sought products that truly address the unique needs of their curls, coils, and waves. The beauty landscape is evolving thanks to a vibrant surge of Black-owned brands focused on healthy, hydrated, and stylish hair for all textures. Whether you wear your hair natural, in protective styles, or love a defined curl, the industry is finally brimming with thoughtfully formulated cleansers, deep conditioners, oils, and styling must-haves designed by founders who understand textured hair best.

While these products often center the needs of Black hair, their innovative, nourishing formulas are suitable for all hair types. This guide, inspired by the expertise and thorough product testing of beauty editors, highlights 29 of the best Black-owned hair brands and must-try products of 2023. From cult-favorite serums and hydrating creams to multi-tasking detanglers, these brands deliver results you can see and feel.

Why Black-Owned Hair Brands Matter

Historically, haircare formulated for curls, kinks, and coils has been overlooked or misunderstood. Black-owned brands bridge this gap by offering:

Authentic expertise: Founders often create products in response to their own experiences and hair journeys.
Inclusive formulations: Designed to meet the unique needs of textured hair—from dry scalps to shrinkage and breakage.
Community empowerment: Supporting these brands helps foster economic inclusion, celebrates culture, and encourages further innovation.

Our Top Picks for Black-Owned Hair Products in 2023

Here are the editor-recommended top Black-owned brands and products making waves this year, handpicked for their performance, rave reviews, and transformative results. Each product below has been tested or is a bestseller with overwhelmingly positive feedback.

1. Canviiy Scalp Bliss Organic Serum

Key Benefits: Soothes, hydrates, and relieves itchy scalp
Hero Ingredients: Aloe vera, jojoba oil, peppermint oil
Why You Need It: Dry, irritated scalp is no match for this cooling, lightweight serum, which delivers instant comfort and long-term scalp health with a pointed applicator for precise, mess-free use.

2. Charlotte Mensah Manketti Hair Oil

Key Benefits: Adds shine, moisturizes, light non-greasy finish
Hero Ingredient: Manketti nut oil (rich in antioxidants and fatty acids)
Why Editors Love It: Provides lasting hydration and smoothness for curls and coils without heaviness, making it ideal for both daily nourishment and finishing shine.

3. Briogeo Be Gentle, Be Kind Aloe + Oat Milk Detangler

Key Benefits: Detangles, hydrates, calms frizz, lightweight
Hero Ingredients: Aloe vera, oat milk
Multi-Use: Works as both a gentle leave-in and a daily curl refresher for soft, manageable hair.

4. Bread Beauty Supply Hair Oil Everyday Gloss

Key Benefits: Adds shine, smooths frizz, protects ends
Texture: Lightweight, non-sticky, beautifully scented

5. Camille Rose Curl Maker

Key Benefits: Defines curls, provides lasting hold, frizz control
Hero Ingredients: Marshmallow root, agave extract
Who It’s For: Anyone wanting juicy, defined curls without crunchiness or residue.

6. Adwoa Beauty Baomint Deep Conditioning Treatment

Key Benefits: Intense moisture, detangling, scalp soothing
Hero Ingredients: Baobab, spearmint, peppermint
Ideal For: Deep restorative treatments for all curl patterns.

7. Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil

Key Benefits: Promotes hair growth, strengthens strands, stimulates scalp
Hero Ingredients: Rosemary, mint, biotin
How to Use: Massage into scalp or apply to ends for extra protection on wash day or throughout the week.

8. Pattern Beauty Hydration Shampoo

Key Benefits: Cleanses gently, extra hydration, supports curl pattern
Founded by: Tracee Ellis Ross, inspired by her own natural hair journey

9. Melanin Haircare Twist-Elongating Style Cream

Key Benefits: Softens, elongates curls, moisture-rich
Community Favorite: Loved for protective styles, twist-outs, and defining natural texture

10. TGIN Miracle RepaiRx Protective Leave-In Conditioner

Key Benefits: Repairs, hydrates, protects against breakage
Best for: Damaged or color-treated curls needing extra nourishment

11. Alikay Naturals Essential 17 Hair Growth Oil

Key Benefits: Strengthens roots, reduces shedding, boosts scalp health
Natural Blend: Mix of 17 essential oils and herbs

12. Oyin Handmade Hair Dew

Key Benefits: Revives dry curls, acts as a daily moisturizer
Signature Ingredients: Castor oil, olive oil, aloe vera
Why Try: Lightweight hydration in a bottle, perfect for refreshing second-day styles.

13. Sienna Naturals H.A.P.I. Shampoo

Key Benefits: Gentle cleansing, adds moisture, sulfate-free
Star Approved: Co-founded by Issa Rae for ingredient-conscious, vegan haircare

14. Curls Blueberry Bliss Reparative Leave-In Conditioner

Key Benefits: Repairs, strengthens, deeply hydrates
Formulated With: Blueberry extract, aloe leaf juice

15. The Doux Mousse Def Texture Foam

Key Benefits: Defines curls, lightweight hold, no crunch
Why It Stands Out: Fast drying, ideal for wash-and-gos and twist-out styling

16. Taliah Waajid Black Earth Products Protective Mist Bodifier

Key Benefits: Hydrates, detangles, strengthens hair for protective styles
Spray Application: Easy, daily spritz for locs, twists, braids, and loose curls

17. EDEN BodyWorks Coconut Shea Curl Defining Crème

Key Benefits: Defines curls, eliminates frizz, smooth feel
Hero Ingredient: Shea butter and coconut oil

18. Flawless by Gabrielle Union Defining Curl Cream

Key Benefits: Softens, adds definition, controls frizz
Celebrity-Driven: Developed by Gabrielle Union to address real needs for natural, relaxed, and transitioning hair

19. Design Essentials Almond & Avocado Detangling Leave-In Conditioner

Key Benefits: Eases detangling, repairs, improves manageability
Rich Blend: Almond oil, avocado oil, coconut milk

20. Uncle Funky’s Daughter Curly Magic Curl Stimulator

Key Benefits: Defines curls, reduces frizz, maximizes shine
Perfect For: All curl types seeking bouncy, hydrated, defined hair

21. The Mane Choice Crystal Orchid Biotin Infused Styling Gel

Key Benefits: Lightweight hold, strengthens, delivers shine
Vitamins: Infused with biotin for scalp and hair health

22. Mielle Organics Pomegranate & Honey Leave-In Conditioner

Key Benefits: Moisturizes, smells fresh, detangles tightly coiled hair
Special Touch: Formulated specifically for type 4 hair

23. Kinky-Curly Knot Today Leave-In Detangler

Key Benefits: Easily removes knots, smooths cuticles, lightweight feel
Famous Among: Naturalistas and curly hair advocates for effortless styling

24. CurlMix Pure Aloe Vera Shampoo

Key Benefits: Gentle cleanse, clean ingredients, non-stripping
Transparency: Each bottle lists every ingredient for ingredient-conscious consumers

25. Innersense Organic Beauty Hydrating Cream Hairbath

Key Benefits: Luxurious cleanse, intense moisture, sulfate-free
Organic Approach: Plant-based and eco-conscious

26. Bask & Bloom Essentials More Moisture Cream

Key Benefits: Moisturizes, reduces breakage, lightweight
Key Natural Ingredients: Brahmi, hibiscus

27. Kreyòl Essence Haitian Black Castor Oil

Key Benefits: Strengthens hair, improves scalp health, increases shine
Unique Touch: Incorporates traditional Haitian beauty rituals

28. Soultanicals Afrotastic Curl Elastic Deep Conditioning Treat

Key Benefits: Repairs, strengthens, deep hydration
Why Try: Plant-based, focuses on natural moisture retention

29. Qhemet Biologics Amla & Olive Heavy Cream

Key Benefits: Intensely hydrates, reduces shedding, adds manageability for thick or high-porosity hair
Main Actives: Ayurvedic botanicals and nourishing plant oils

How to Shop for the Ideal Black-Owned Hair Care Brand

Consider your specific texture: Understand if your hair is fine, coily, wavy, or straightened to select the right formulas.
Identify hair goals: Are you searching for moisture, growth, definition, or protection from heat/styling?
Ingredient preference: Plant-based, protein-rich, or free from certain ingredients?
Research company mission: Many Black-owned brands reinvest in their communities and embrace eco-responsibility as part of their ethos.

Benefits of Supporting Black-Owned Hair Brands

Personalized innovation: Developed by founders with first-hand experience of textured hair needs.
Community investment: Supports economic empowerment and representation in the beauty industry.
High-impact formulations: Many brands prioritize natural, safe, and effective ingredients ideal for sensitive scalps and natural hair journeys.
Range for every styling routine: From detangling sprays and sculpting gels to luxurious oils and deep conditioners.

Frequently Asked Questions (FAQs)

Are Black-owned hair products only for Black hair?

No. While Black-owned brands often center curly, coily, and textured hair, many of their products contain nourishing, effective ingredients suitable for all hair types and textures.

What makes a hair brand ‘Black-owned’?

A Black-owned hair brand is one in which a founder or founding team identifies as Black or African American, and typically, the brand’s leadership and vision are closely tied to the Black community and lived haircare experience.

Can I use these products if I don’t have curly hair?

Absolutely! Oils, conditioners, and styling products from these brands often work beautifully for wavy, straight, and color-treated hair, providing hydration and protection beneficial to any texture.

How can I tell if a product is right for my hair type?

Check the product label and description for suggestions on hair types and styling needs. Many Black-owned brands specify which curl patterns or concerns their products address for optimal results.

Top Tips for Maintaining Healthy Hair with Black-Owned Brands

Rotate between moisturizing conditioners and deep treatments to keep hair soft and resilient.
Incorporate scalp care, such as gentle oils or serums, to maintain a healthy foundation for growth.
Use lightweight oils to seal in hydration after applying leave-ins, especially on the ends of your hair.
Protect your natural texture at night with a silk bonnet or hair wrap—many Black-owned brands offer beautifully designed options.
Style with defined creams or gentle gels, then refresh with misters or curl sprays as needed between wash days.

The Future of Inclusive Hair Care

The explosion of innovative, effective Black-owned hair brands has transformed how textured hair is cared for, celebrated, and styled. As the natural hair movement continues to thrive, these brands are redefining beauty standards, championing representation, and setting a new gold standard for product efficacy. Whether your goal is maximum moisture, a flawless twist-out, or simply healthier hair, these editor-approved picks are worthy additions to your beauty routine.

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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