50 Must-Shop Black-Owned Businesses on Amazon in 2024
Discover 50 fantastic Black-owned brands on Amazon, spanning fashion, beauty, wellness, and more—support inclusivity with every click.
Supporting Black-owned businesses has never been easier or more rewarding. While Black History Month offers a yearly reminder to uplift Black entrepreneurs, keeping this support going year-round deeply enriches marketplaces and brings incredible products to your doorstep. Today, Amazon makes it seamless to find and shop from Black-owned brands thanks to curated collections and specific tags engineered for visibility and inclusivity.
From viral fashion accessories and luxurious beauty basics to gourmet treats and unique home goods, discover 50 outstanding Black-owned businesses available right now on Amazon. With a wide range of categories covering fashion, beauty, wellness, food, art, jewelry, and home, there is something for everyone. Plus, if you’re an Amazon Prime member, you’ll appreciate that many of these items arrive with free two-day shipping.
Why Support Black-Owned Businesses on Amazon?
- Directly uplifts marginalized communities and increases representation in retail spaces.
- Promotes economic inclusivity and addresses systemic inequalities in business ownership.
- Introduces customers to high-quality, innovative, and diverse products not always featured by major retailers.
- Amazon’s “Black-Owned Business” tag simplifies product discovery and supports transparency.
How to Identify Black-Owned Brands on Amazon
While browsing Amazon, look for the “Black-Owned Business” tag: two hands forming a heart, located in the additional details of product descriptions. You can also visit Amazon’s Black is Remarkable storefront to find hundreds of curated, verified Black-owned brands, facilitating easy searching and a tailored shopping experience.
Top Black-Owned Businesses and Brands on Amazon in 2024
Fashion & Accessories
- Telfar: Known for their “Shopping Bag”—dubbed the ‘Bushwick Birkin’—Telfar’s cult-favorite vegan leather totes are now widely available on Amazon, making it easier than ever to claim a piece carried by celebrities like Beyoncé.
- SPGBK Watches: Offering bold, colorful watches designed to uplift and inspire through every timepiece.
- Homage Year: Characterized by unique silhouettes and sculptural handbags, these accessories bring artful design directly to your closet.
- Zelie for She: Celebrated for body-positive, inclusive fashion, with striking designs for all sizes and personal styles.
- Ami Colé: Elevated basics inspired by Senegalese roots, merging comfort and culture.
Beauty & Personal Care
- Pattern Beauty: Created by Tracee Ellis Ross, Pattern Beauty specializes in nourishing products for curly and textured hair types—shampoos, conditioners, and styling creams for natural hair empowerment.
- The Honey Pot: Pioneering plant-based feminine wellness, their award-winning washes and wipes are a cult favorite beloved for gentle, effective ingredients.
- KNC Beauty: Known for its all-natural, collagen-infused lip masks and creative treatments, KNC Beauty is a staple for beauty lovers prioritizing clean, effective formulas.
- Coloured Raine: Founded to create inclusive cosmetics, this vibrant brand features richly pigmented eyeshadows, lipsticks, and complexion products—especially catering to deeper skin tones.
- Hanahana Beauty: Centered around ethically sourced Ghanaian shea butter, Hanahana’s body care products promote hydration and sustainability while uplifting women farmers.
- Golde: Wellness-infused beauty and pantry items: face masks, superfood lattes, and skin-brightening blends make it fun to glow inside and out.
- Briogeo: Haircare grounded in science and clean ingredients, Briogeo is recognized for its scalp treatments and damage-repair lines suitable for all hair textures.
- Beauty Bakerie: Makeup that’s good enough to eat—Beauty Bakerie is famous for ‘long-wear, smudge-proof’ products packaged in sweet, bakery-inspired designs.
- Mented Cosmetics: Created by Black women for all women, Mented offers universally flattering nude lipstick shades, foundations, and eyeshadows.
- Melanin Haircare: Founded by sisters Whitney and Taffeta White, this line champions multi-use, nourishing hair products with natural oils and simple routines in mind.
- Kinky-Curly: A beloved brand in the curly community, Kinky-Curly offers silicone-free stylers and treatments that bring out the best in natural textures.
Wellness, Health & Personal Essentials
- Pipcorn: Gourmet, heirloom popcorn that’s certified gluten-free and non-GMO, with innovative flavors and snack options.
- Golde: (Also listed above under beauty.) Wellness roots run deep—shop matcha kits, turmeric lattes, and adaptogen blends.
- The Lip Bar: Vibrant, vegan, and cruelty-free cosmetics designed to complement all skin tones, with a focus on lip colors and clean ingredients.
- PuffCuff: Hair accessories designed specifically for curly, coily, and textured hair—comfortably and securely holding natural hair without damage.
What others are reading
Home & Lifestyle
- Lush Decor: Home goods with a twist—colorful bedding, throws, and decorative accents for inspired interiors.
- Harlem Candle Company: Luxury candles that pay homage to Harlem’s rich culture and jazz history, with sophisticated, long-lasting scents.
- LIVELY ROOT: Direct-to-consumer plant delivery bringing eco-friendly joy—and fresh air—to any room.
- Adjourn Teahouse: Premium, hand-blended teas that showcase global Black heritage and culinary influence.
Food & Drink
- BLK & Bold: Specialty coffee and loose-leaf teas, with 5% of profits dedicated to youth initiatives and community programs.
- A Dozen Cousins: Delicious, ready-to-heat soul food sides and Latin-inspired beans for quick, healthy meals with rich flavors.
- Partake Foods: Allergy-friendly, vegan cookies and snacks for kids and adults with dietary needs or preferences.
Jewelry & Artisans
- Lorem Ipsum Jewelry: Bold, handcrafted jewelry pieces inspired by African, Caribbean, and urban aesthetics.
- Oma The Label: Scandinavian-minimalism meets West African glamour with gilded earrings, cuffs, and necklaces.
- Ten Wilde: Fine and demi-fine jewelry that’s both trend-forward and classic, with a focus on gold and pearls.
Frequently Asked Questions (FAQs)
How do I find more Black-owned businesses on Amazon?
Browse Amazon’s Black is Remarkable collection, and look for the “Black-Owned Business” tag with the heart-shaped hands symbol in product listings. These designations help you identify, explore, and support hundreds of Black-owned shops across every department.
Are Black-owned businesses only featured during Black History Month?
No. While support amplifies during Black History Month, these businesses are available and deserve elevation year-round. You can continue supporting and shopping these brands anytime to help foster ongoing visibility and opportunity.
Does Amazon make it easy to filter Black-owned brands?
Yes, Amazon’s dedicated pages and curated lists, like the “Buy Black” storefront, consolidate and highlight verified Black-owned brands, making them easy to shop and discover.
Do Black-owned brands cover all product categories?
Absolutely. You can find clothing and shoes, makeup and skincare, coffee and food, home décor, haircare, books, toys, gardening essentials, and much more—each with unique value and aesthetics.
Spotlight: Favorite Brands Shaping Amazon’s Marketplace
| Brand | Category | Key Offering | Notable Features |
|---|---|---|---|
| Telfar | Fashion/Accessories | Vegan leather shopping bags | Celebrity-favorite, genderless, lasting resale value |
| Pattern Beauty | Haircare | Shampoos, conditioners, stylers | Founded by Tracee Ellis Ross, focuses on textured hair |
| The Honey Pot | Personal Care | Feminine washes, wipes | Plant-based, gynecologist- and dermatologist-approved |
| BLK & Bold | Coffee/Tea | Specialty coffee blends, teas | Gives back to youth initiatives (5% of profits) |
| KNC Beauty | Skincare/Beauty Tools | Collagen lip masks, eye treatments | All-natural, vegan, innovative textures |
| Coloured Raine | Cosmetics | Eyeshadows, lipsticks, complexion | Highly pigmented, inclusive shades |
| Harlem Candle Company | Home Fragrances | Luxury candles | Inspired by Harlem’s cultural history, unique scents |
Tips for Shopping Black-Owned on Amazon
- Look for the Badge: Search for the “Black-Owned Business” tag in product listings and recommended sellers.
- Bookmark the Storefront: Use Amazon’s “Black is Remarkable” page for one-stop shopping.
- Spread the Word: Share your finds and reviews across social and word-of-mouth platforms—visibility drives impact.
- Shop beyond February: Incorporate these brands into your year-round purchase plans for meaningful, sustained support.
Why Year-Round Support Matters
Centrally featuring Black-owned brands diversifies product choices, boosts small business success, and sends a message of solidarity that goes beyond symbolic gestures. From startup disruptors to household leaders, circulating your spending power amongst these inspiring entrepreneurs fuels creativity, promotes job creation, and helps break cycles of economic disparity. Remember: voting with your dollars matters.
Shop Smart. Shop Purposefully. Shop Black-Owned.
With so many Black-owned brands available across Amazon’s vast marketplace, every purchase is an opportunity to amplify underrepresented talent and enjoy innovative, quality products. Whether you’re updating your beauty routine, adding a signature handbag, or searching for your next favorite coffee, every choice transforms retail landscapes and builds a brighter, more inclusive future.
References
- https://www.beautyindependent.com/100-black-owned-indie-beauty-businesses-to-buy-from-right-now/
- https://www.cosmopolitan.com/style-beauty/fashion/g34533467/black-owned-businesses-on-amazon/
- https://www.aboutamazon.com/news/small-business/how-to-support-black-owned-businesses
- https://www.goodhousekeeping.com/life/a33561639/black-owned-businesses/
- https://www.thebump.com/news/black-owned-businesses-mom-baby
- https://www.cosmopolitan.com/style-beauty/fashion/g32733776/black-owned-clothing-brands/
- https://www.oprahdaily.com/life/a32731286/black-owned-businesses/
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