5 Black-Owned Brands You Should Shop at Nordstrom’s Sale
Support Black-owned fashion and beauty labels during Nordstrom’s next big sale—discover standout brands and why they matter.
Shopping at major retailers like Nordstrom can feel overwhelming with thousands of brands on offer, but making a conscious choice to support Black-owned businesses is more important than ever. According to the 15 Percent Pledge, only 21 of the 2,365 brands stocked at Nordstrom are Black-owned, highlighting why visibility and support during high-profile sales events can be transformative for these labels. If you want your shopping to make a difference—while also scoring some standout fashion and beauty finds—discover these five top Black-owned brands you can catch on sale at Nordstrom right now.
Why Shopping Black-Owned Brands Matters
Major retailers have often overlooked Black-owned businesses, leading to underrepresentation both online and in-store. By seeking out and supporting these brands, you’re helping increase their exposure, funding, and opportunities for growth. With rising awareness and the commitment from initiatives like the 15 Percent Pledge, momentum is shifting, but ongoing shopper support remains crucial.
Briogeo: Haircare That Changes the Game
Briogeo is a beloved brand best known for creating clean, effective haircare products for all textures. Founded by Nancy Twine, Briogeo’s formulas are rooted in natural ingredients and science-backed innovation. Shop their cult-favorite All-Star Hair Heroes Set at a special price during the sale, perfect for taming frizz, soothing dry scalps, and reducing breakage.
- Key Offer: All-Star Hair Heroes Set – regularly ~$67~ now $45
- Why It’s Worth It: Multi-product set targets all major hair needs, making every day a good hair day.
- Bestseller Ingredients: Avocado, rosehip oil, algae extract
As a Black-founded brand, Briogeo has championed inclusivity in haircare, designing products for every hair type while prioritizing clean formulas and sustainability.
GOOD AMERICAN: Premium Denim Designed for All
GOOD AMERICAN is revolutionizing the denim world with size-inclusive, curve-hugging styles. Co-founded by Emma Grede, the brand stands out for its commitment to fit, comfort, and body positivity. The Good Legs High Waist Raw Hem Skinny Jeans are a staple, lauded for their flattering fit and modern wash.
- Key Offer: Good Legs High Waist Raw Hem Skinny Jeans – regularly ~$175~ now $116.90
- Why It’s Worth It: Stretchy, sculpting fit and raw hem detail
- Commitment: Sizes range from 00 to 24+
GOOD AMERICAN has built its reputation not only on stylish design but also on the promise to make fashion accessible and empowering to all body types, an ethos that resonates with diverse shoppers.
SPGBK Watches: Timeless Accessories With a Message
SPGBK (Springbreak) is a watch and accessories brand founded by childhood friends with a vision: to bring affordable yet stylish watches to customers while telling a story of community, resilience, and hope. Their vibrant, playful designs have made them a fan favorite at Nordstrom, especially among younger shoppers looking to make a statement.
What others are reading
- Key Offer: Classic and limited-edition watches—bold colors, modern designs
- Why It’s Worth It: Durable construction, standout designs, affordable pricing
SPGBK’s story is one of friendship, ambition, and a desire to represent positive Black narratives in fashion—each watch has a backstory aimed at inspiring wearers everywhere.
Movita Organics: Beauty and Wellness, Reimagined
Founded by actress and wellness advocate Tonya Lewis Lee, Movita Organics provides organic, non-GMO supplements thoughtfully formulated for women’s health. Lee’s mission is to make wellness more accessible and address gaps in holistic care, particularly for Black women.
- Key Offer: Multivitamins and wellness supplements
- Why It’s Worth It: Science-backed, clean ingredients, tablets are easy to take
Movita Organics positions itself as a leader in both inclusion and innovation, focusing on health solutions that meet the nuanced needs of diverse customers.
Re Ona: Luxe Loungewear With an Edge
For those in search of understated luxury and versatile loungewear, Re Ona delivers elevated wardrobe essentials with a modern twist. This brand is known for its soft fabrics, neutral color palette, and minimalist approach, bridging the gap between off-duty chic and sophistication.
- Key Offer: Ribbed dresses, headbands, sweatshirts, and matching sets
- Why It’s Worth It: Effortless style that works for any occasion
- Shopping Tip: Mix, match, and layer for seasonless appeal
Re Ona is quickly making its name among shoppers who value comfort as much as they crave style, and its presence at Nordstrom brings the cozy-cool aesthetic to a wider audience.
Beyond the Sale: The Ongoing Impact of Black-Owned Brands
While Nordstrom’s celebrated sale events might bring Black-owned brands more visibility, ongoing support for these businesses is critical. According to the 15 Percent Pledge and industry data, many major retailers have historically underrepresented Black founders on shelves and in marketing campaigns. Shopping Black-owned is not a fleeting trend but a meaningful act of economic empowerment and community support.
- Empowerment: Dollars spent help fuel Black entrepreneurship and drive opportunities.
- Diversity: Giving Black-owned brands a platform fosters innovation, variety, and cultural richness within the industry.
- Change: Each purchase is a vote for a more equitable retail landscape.
Tips for Finding More Black-Owned Brands at Nordstrom
- Search for category labels like “Black-Owned/Founded Brands” on Nordstrom’s website.
- Look for curated lists and collections during big shopping events.
- Support new brand launches and emerging designers featured in pop-ups or spotlights.
- Follow initiatives like the 15 Percent Pledge for updates on progress and new partnerships.
Additional Standout Black-Owned Brands to Try at Nordstrom
| Brand | Category | Founder | Main Products |
|---|---|---|---|
| UOMA Beauty | Beauty | Sharon Chuter | Foundations, lipsticks, eyeshadow palettes |
| Sienna Naturals | Haircare | Hannah Diop | Natural haircare for curls and textured hair |
| Estelle Colored Glass | Home | Stephanie Summerson Hall | Colored glassware |
| BeautyStat | Skincare | Ron Robinson | Vitamin C serums, moisturizers |
| MANTL | Skincare | Karamo Brown & partners | Shaving creams, face cleansers, moisturizers |
Many more brands are emerging every year, and the presence of Black-owned labels continues to expand in both beauty and fashion categories at Nordstrom. Explore Nordstrom’s curated shopping guides for even more options, both established and up-and-coming.
FAQs: Black-Owned Brands at Nordstrom
Why are there so few Black-owned brands at major retailers like Nordstrom?
While the retail industry is making strides, only about 1% of the brands stocked at Nordstrom are Black-owned. Systemic barriers, historical inequalities, and a lack of visibility have limited opportunities for Black entrepreneurs. Active consumer demand, advocacy, and retailer initiatives like the 15 Percent Pledge are helping to change this dynamic.
How can consumers identify Black-owned brands at Nordstrom?
Nordstrom often marks Black-owned or Black-founded brands with special labels online. Shoppers can also consult curated lists, ask sales staff, or check the retailer’s official guides to ensure their purchases make a positive impact.
What are the best categories to shop for Black-owned brands at Nordstrom?
Top categories include haircare, skincare, fashion (particularly denim and loungewear), watches, wellness supplements, and accessories. Many Black-founded brands are celebrated for their high-quality, innovative products and are well worth exploring.
Why is supporting Black-owned brands important year-round, not just during sales?
Consistent support helps brands grow sustainably, encourages innovation, and balances historical inequities in access to the retail industry. Year-round mindful shopping keeps the momentum for a more diverse marketplace alive.
How can I advocate for more representation at major retailers?
Ask retailers to increase their assortment of Black-owned and -founded brands, support initiatives like the 15 Percent Pledge, share resources with friends and family, and continue shopping consciously with every purchase.
Inspiring Change Through Shopping
Supporting Black-owned brands at Nordstrom isn’t just about catching a good deal—it’s about changing the face of retail, pushing for inclusivity, and backing standout creators whose products are making waves in fashion, beauty, wellness, and home. Next time you shop, let your basket reflect your power to drive change and discover some amazing new favorites along the way.
References
- https://fashionunited.com/news/fashion/nordstrom-and-nike-partner-with-black-owned-everything/2021102243076
- https://www.essence.com/beauty/black-owned-beauty-nordstrom/
- https://www.refinery29.com/en-us/best-nordstrom-black-owned-brands
- https://www.cosmopolitan.com/style-beauty/fashion/g33614933/black-owned-brands-at-nordstrom/
- https://www.goodhousekeeping.com/life/a33561639/black-owned-businesses/
- https://www.oprahdaily.com/beauty/skin-makeup/g40720236/black-owned-skincare-brands/
- https://www.cosmopolitan.com/style-beauty/fashion/g32733776/black-owned-clothing-brands/
- https://www.nordstrom.com/browse/content/black-owned-founded-brands
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