Comprehensive Black Friday & Cyber Monday Fashion Deals Guide 2021

Get ready to score the best fashion deals this holiday season with a curated guide to Black Friday and Cyber Monday savings.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

Black Friday and Cyber Monday Fashion Deals 2021: Everything You Need to Know

The holiday shopping season brings anticipation for unbeatable Black Friday and Cyber Monday deals, especially in the fashion world. Whether you’re refreshing your wardrobe or crossing off your gift list, this guide compiles the hottest sales, dates, and promo codes from your favorite brands in 2021. Below, you’ll find organized sections featuring early access, sitewide discounts, special deals, and how to make the most of your fashion haul this year.

Why Shop Black Friday & Cyber Monday for Fashion?

Shopping during Black Friday and Cyber Monday isn’t just about scoring deals—it’s about access to exclusive items, limited editions, and deep discounts not available at other times of the year. Major fashion brands and retailers participate, offering everything from apparel and accessories to swimwear and intimates at up to 80% off regular prices. The best deals often require timing: early access for loyalty members, doorbuster specials, and even stacking discounts with promo codes.

Black Friday & Cyber Monday Fashion Sales by Brand

The following table summarizes the major fashion brands participating in Black Friday and Cyber Monday with their key offers, dates, and promo codes for 2021. Use this as a quick reference guide to plan your shopping strategy.

BrandDiscountDate RangePromo Codes & Notes
Cosmo25% off sitewideNov 26–Nov 30Use code MONDAY25; includes new launches
FrameUp to 80% off sitewideNov 25–Nov 29 (early access Nov 24)
Frances Valentine30% off select itemsNov 23–Nov 29
Frankies Bikinis20% off full-price, up to 70% off saleNov 25–Nov 28
Girlfriend Collective30% off (loyalty early access Nov 19–20; public Nov 29)Nov 19–20 (loyalty); Nov 29 (public)
Gooseberry Intimates30% off + free shippingNov 20–Nov 29Use code BFCM21
GymsharkUp to 70% off hero stylesStarts Nov 18
Happy SocksUp to 40% off, free shipping over $20Nov 26–Nov 29
Hobo25% off sitewide, extra 40% off saleNov 28–Nov 29Use code CYBER21
Hudson30% off sitewideNov 23–Dec 1Use code BF2021
IVL CollectiveUp to 50% off select stylesVarious dates, see site
Missoma25% off sitewideNov 26–Dec 3
Modcloth30% off sitewide + 50% off saleNov 21–Nov 28Daily doorbuster deals
Modcloth (continued)40% off sitewide + 50% off saleNov 29–Nov 30
Monday Swimwear25% off sitewideNov 24–Nov 28Use code BLACKFRIDAY
Monday Swimwear30% off sitewideNov 29Use code CYBERMONDAY
MotherUp to 60% off select stylesNov 22–Nov 28
Mother20% off sitewideNov 29Excludes third-party brands and sale
MZ WallaceUp to 60% off select stylesNov 19–Nov 29
Naked CashmereDiscounted exclusive collectionThrough Dec 2Staples from $50–$165
Rolla’s Jeans30% off sitewideNov 23–Nov 25
Rolla’s JeansUp to 40% off sitewideNov 25–Nov 28New styles added
Rolla’s JeansUp to 50% off sitewideNov 28–Nov 30
Roxanne Assoulin20% off sitewide (excludes custom)Nov 28–Nov 29
Rumours30% off sitewideSee siteUse code CYBER
Same Swim30% off sitewide, 20% off knitwear, up to 80% off selectNov 24–Nov 28Some exclusions apply
Same Swim35% off stylesNov 29
SaylorExtra 20% off sale + up to 70% off selectNov 23–Nov 29
Sense of Shelf25% off sitewideNov 26–Nov 27
Sense of Shelf30% off sitewideNov 29
Wolverine20% off sitewideNov 21–Nov 27Use code BIGDEAL
Wolverine$20/$40/$60 off ordersNov 28–Nov 30Use code MORESAVINGS
Year of OursUp to 70% off selectNov 23–Nov 29
Year of Ours20% off sitewideNov 29Use code GRATITUDE

How to Get Early Access to Black Friday & Cyber Monday Deals

Many brands offer early access deals to their loyalty members or email subscribers. Some, like Girlfriend Collective, reward their loyal customers with special early discounts before the general public. Others, such as Modcloth and Frame, launch limited-time doorbuster deals or announce early access in the days leading up to Black Friday. Signing up for brand newsletters or loyalty programs is the best way to get a head start on the biggest savings.

  • Subscribe to newsletters: Get notified about early sales and exclusive promo codes.
  • Join loyalty programs: Access members-only discounts.
  • Follow on social media: Brands often announce flash sales and unique deals on Instagram, Facebook, and Twitter.
  • Set reminders: Mark your calendar for when early access and public sales begin.

Black Friday vs. Cyber Monday

While both Black Friday and Cyber Monday offer major discounts, there can be differences in the type of deals, duration, and even the products featured. Black Friday is traditionally an in-store rush event, but online sales now dominate. Cyber Monday focuses solely on online shopping, often with deeper tech and digital service deals, but fashion brands extend their discounts across both events.

  • Black Friday: Begins Thanksgiving night or early Friday morning. Often includes in-store and online sales, with many brands launching their biggest sitewide discounts.
  • Cyber Monday: Focused on online deals, sometimes featuring enhanced discounts on top of Black Friday offers or exclusive codes.

Maximizing Your Savings

To get the most out of Black Friday and Cyber Monday shopping, consider the following strategies:

  • Use promo codes: Always check for required codes before checking out.
  • Stack discounts: Some retailers allow combining codes or stacking with sales.
  • Check return policies: Holiday shopping can mean more returns; know your options.
  • Shop early: Popular items and sizes sell out fast, especially on doorbuster deals.

FAQs About Black Friday & Cyber Monday Fashion Deals

When do Black Friday and Cyber Monday sales start?

Sales now start as early as mid-November for some brands (early access), with the main Black Friday sales running November 25–28 and Cyber Monday on November 29. Some discounts extend for a week or more.

Do I need promo codes to get discounts?

Some brands require promo codes for sitewide or extra discounts, while others automatically apply the discount at checkout. Always check the details before purchasing.

Are there restocks on Cyber Monday?

Restocks are common, but not guaranteed. Some brands add new styles or restock popular items for Cyber Monday, but sizes and colors may still be limited.

Can I return Black Friday/Cyber Monday purchases?

Most retailers honor their standard return policies, but some may have extended or special holiday return windows. Always check the brand’s website for details.

What if I miss the sales?

Some brands extend deals beyond Cyber Monday, and there are often “Extended Cyber Week” sales. Sign up for newsletters to stay updated on last-minute deals.

Final Tips for Black Friday & Cyber Monday Fashion Shopping

  • Create a wishlist in advance to avoid impulse buys.
  • Compare deals to ensure you’re getting the best value.
  • Shop early and be prepared for site traffic.
  • Take advantage of free shipping offers and bundle purchases to maximize savings.

With insider knowledge, smart planning, and a little hustle, you can conquer Black Friday and Cyber Monday like a fashion pro—saving big on the brands and styles you love most.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

Read full bio of Sneha Tete