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The Ultimate Guide to Black Friday & Cyber Monday Fashion Deals 2020

Your one-stop resource for the hottest Black Friday and Cyber Monday fashion, beauty, and lifestyle deals of 2020—covering major retailers, luxury brands, and essential shopping tips.

By Sneha Tete, Integrated MA, Certified Relationship Coach

Created on Oct 2, 2025

Your one-stop resource for the hottest Black Friday and Cyber Monday fashion, beauty, and lifestyle deals of 2020—covering major retailers, luxury brands, and essential shopping tips.

In 2020, Black Friday and Cyber Monday took on a whole new level as shopping moved decisively online. With top brands, retailers, and indie labels serving up unbeatable deals, this guide gathers all the best bargains in fashion, beauty, and accessories to help you make the most of the biggest shopping event of the year. Whether you’re refreshing your wardrobe or hunting for holiday gifts, you’ll find every noteworthy sale right here—with helpful tips and crucial details to shop smarter and safer.

How to Shop Black Friday & Cyber Monday Deals Online

Plan Ahead: Bookmark your favorite brands and make a list of items you’ve been eyeing.
Sign Up for Newsletters: Many brands offer early access or exclusive codes for subscribers.
Follow Your Favorites on Social Media: Flash deals and surprise discounts are often posted on Instagram or Twitter first.
Compare Prices: Avoid impulse spending by checking multiple sites for the best offer.
Check Return Policies: Ensure sale items are returnable—especially on final sale products.
Use Cashback and Browser Extensions: Maximize savings with tools like Honey or Rakuten for extra discounts and rewards.

Fashion Deals: The Best Black Friday & Cyber Monday Sales by Brand

This year’s shopping bonanza features deep discounts across apparel, shoes, accessories, and luxury labels. Here’s an organized rundown so you can find your favorites fast.

Clothing & Apparel

AllSaints: Enjoy 30% off everything—no code required, valid through Dec. 1.
Banana Republic: Take 50% off everything and score $30 sweaters, Friday only—no code necessary.
Club Monaco: Use code HOLIDAY30 for 30% off sitewide through Nov. 28.
Andrew Marc: Extra 30% off sitewide with code BLKFRI, up to 65% off.
REISS: Save 30% on full-price items until Nov. 29—no code needed.
Sandro: Get up to 40% off everything and up to 70% off select styles, no code required.
Rowing Blazers: 25% off most items sitewide through Dec. 1.
Saturdays NYC: 25% off everything in the annual Friends & Family sale through Dec. 13.
Outdoor Voices: Up to 70% off sitewide through Nov. 30.
Nuuly: $20 off your first two months with code HOLIDAY2020 through Nov. 30.

Luxury & Designer Sales

AMI Paris: Extra 10% off FW20 collection with code AMIBF10 until Nov. 30.
Bergdorf Goodman: Take up to 30% off sale items (designer items up to 75% off), plus 30% off current season through Dec. 1.
SSENSE: Up to 50% off sale items with additional markdowns for a limited time.
Italist: Up to 60% off in-season designer fashion.
The Outnet: 25% off sitewide with code BLACKFRIDAY through Dec. 1.
Retrofête: Tiered discounts: 20% off orders up to $500, 25% off $500-$1,000, 30% off over $1,000 (Nov. 26–29).
Revolve: Up to 65% off markdowns Nov. 27 & 29; Nov. 30–Dec. 1, additional 20% off sale with code CYBER20.
House of Aama: 30% off sitewide with code FLASH30 Nov. 27–29.
INHABIT: 30% off sitewide with code BF30 (Nov. 23–30).
J Brand: 30% off sitewide (Nov. 20–25, code EARLY30), 40% off Nov. 26–29 (FRIDAY40), 30% off Dec. 2–6 (CYBERWEEK30).

Department Stores & Multi-Brand Retailers

Nordstrom: Up to 50% off thousands of items, plus 25% off clearance through Dec. 1.
Bloomingdale’s: Extra 25% off select items, 50% off labeled clearance through Nov. 28.
Backcountry: Up to 60% off select styles (Arc’teryx, Patagonia, & more) until Nov. 30.
Neiman Marcus: Up to 75% off regular and sale items, up to 50% off luxury designers, or $50 off $200 (code THANKFUL) through Nov. 30.

Activewear, Streetwear & Intimates

Nike: Additional 20% off sale styles with code SHOP20 through Nov. 28.
Champion: Up to 20% off $200+, up to 40% off sale with code HOLIDEAL through Dec. 1.
Nasty Gal: 60% off sitewide from Nov. 23–30.
Parade: On Nov. 30, 30% off sitewide plus a free Parade mini scarf with purchase.
Happy Socks: 60% off select styles Nov. 25–30.
Second Wind: Nov. 27, 10% off all; Nov. 30, 15% off all items.
Sanctuary: 40% off sitewide (Nov. 25–29), up to 70% off some, and buy one mask, get one 50% off Nov. 30.
Saylor: Extra 20% off sale Nov. 24–26 with code BF20; extra 20% off sitewide Nov. 27–30 with CYBERM20.

Cashmere & Knitwear

NAADAM: 40% off with code BLACKFRI40 (Nov. 23–29). Up to 75% off select items Nov. 30.
Outerknown: 30% off Nov. 26–30.

Jewelry & Accessories

Pandora: Every Friday in November, 35% off all jewelry online.

Notable Beauty, Lifestyle, & Home Deals

The sales didn’t stop at clothing—leading beauty, homeware, and lifestyle brands jumped in with can’t-miss offers. For those eager to upgrade their daily routines or gift the best in beauty, consider these.

Cosmopolitan Merchandise: Nov. 27–30, get 10% off Cosmopolitan swag using code HOLIDAY10.
Numerous Home Brands: Black Friday and Cyber Monday saw discounts on everything from cozy bedding to smart kitchenware, particularly from major department stores and online retailers.

Biggest Trends of Black Friday & Cyber Monday 2020

Online-First Sales: Health protocols shifted nearly all major deals online, with extended dates and flexible returns.
Early Access: Brands started deals before Thanksgiving and often extended them through the week after Cyber Monday.
Stackable Codes & Tiered Savings: Many retailers offered unique promo codes that added to in-cart discounts, plus tiered savings for higher spends.
Sustainability: Ethical and sustainable brands saw robust participation, often with special offers on eco-friendly selections.

Tips to Avoid Common Black Friday & Cyber Monday Shopping Pitfalls

Avoid Impulse Buys: Stick to your pre-planned list and be wary of traps like countdown timers.
Double-Check Final Sale Notices: Some deals are non-returnable; make sure you’re aware before checking out.
Watch Out for Shipping Delays: Be mindful of potential shipping bottlenecks this time of year—order early if it’s a holiday gift.
Leverage Loyalty Points: Combine sale prices with loyalty or credit card rewards for extra value.

A Closer Look: Exclusive & Limited-Time Offers

Brand	Discount	Date or Code
AllSaints	30% off all items	Through Dec. 1
Banana Republic	50% off entire site; $30 sweaters	Black Friday only
J Brand	30–40% off sitewide	Various, see codes
NAADAM	40%–75% off	Nov. 23–30; Nov. 30 select items
Retrofête	20–30% off (tiered)	Nov. 26–29
Revolve	Up to 65% off plus extra 20%	Nov. 30–Dec. 1
Nordstrom	Up to 50% off select	Through Dec. 1
INHABIT	30% off sitewide	Code: BF30; Nov. 23–30
Pandora	35% off jewelry	Fridays in Nov.
Sandro	Up to 70% off select	While supplies last
Parade	30% off plus free scarf	Nov. 30 only

Shopping Black Friday & Cyber Monday Safely in 2020

Secure Websites Only: Look for “https” and stick to well-known retailers.
Beware of Scams: Deep discounts from unfamiliar sites can be red flags—research the seller before purchasing.
Monitor Your Bank Accounts: Fraud attempts can spike around major sales events; check your statements regularly.

FAQs: Black Friday & Cyber Monday 2020

Q: When did most Black Friday & Cyber Monday deals start in 2020?

A: Most major brands began rolling out early access deals a week ahead, with some launching sales the Monday before Thanksgiving and keeping them live until the following week.

Q: Were online discounts as good as in-store offers?

A: Yes, virtually all retailers matched or exceeded in-store discounts online due to the shift in shopping behavior caused by the pandemic. Many also offered exclusive online promo codes and wider size or color selections.

Q: How could I stack multiple discounts or codes?

A: Many retailers allowed stacking a promo code on top of already-marked-down sale items, but this varied. Always read the terms or test your codes at checkout to maximize deductions.

Q: Is it safe to shop new or unfamiliar online boutiques?

A: Check reviews, verify secure payment systems, and look for any scam warnings. Use credit cards with purchase protection whenever possible.

Q: What happens if my sale item arrives late or is out of stock?

A: Shipping delays are common during peak periods. Most brands communicated potential delays and allowed returns or exchanges, but review their holiday policies before finalizing purchases.

Smart Shopping Reminders

Sign up for text/email alerts for restock notifications.
Create online store accounts for faster checkout (but use strong, unique passwords).
Track all your orders and receipts for hassle-free returns later.

Top 10 Must-Shop Brands of Black Friday & Cyber Monday 2020

AllSaints
Nordstrom
Revolve
Bergdorf Goodman
Banana Republic
SSENSE
NAADAM
J Brand
Pandora
Sandro

With this guide in hand, you’re ready to conquer Black Friday and Cyber Monday—snagging the most stylish pieces and best gifts, while shopping smarter from the comfort of your home. Happy deal hunting!

References

Author

Sneha TeteBeauty & Lifestyle Writer

Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

Read full bio of Sneha Tete