The Ultimate Guide to Black Friday & Cyber Monday Fashion Deals
Discover the top Black Friday and Cyber Monday fashion deals: save on trending brands, wardrobe essentials, and more during the year's biggest shopping event.
The Ultimate Guide to Black Friday & Cyber Monday Fashion Deals: 2021
It’s that time of year again: the most anticipated shopping moment when fashion lovers and deal hunters everywhere refresh their carts, comb through runway and Instagram favorites, and stack promo codes for the best prices of the season. Black Friday and Cyber Monday are back, and the 2021 editions are shaping up to be bigger than ever. From wardrobe staples to designer exclusives, we’ve rounded up all the need-to-know fashion sales across apparel, shoes, accessories, and more. Ready to save—and upgrade your style? Let’s dive into the ultimate list of deals, dates, codes, and tips to maximize your shopping spree.
When Do Black Friday and Cyber Monday Fashion Sales Start?
While Black Friday officially lands the day after Thanksgiving and Cyber Monday follows immediately after the weekend, many brands roll out their offers early—some as soon as mid-November—and keep them going past the final Monday. Here’s what you need to know:
- Early access often begins up to two weeks before Thanksgiving.
- Black Friday deals traditionally peak on Friday but can extend over the weekend.
- Cyber Monday (and sometimes ‘Cyber Week’) is typically the last chance for major online deals.
Look out for specific discount windows and exclusive codes—some brands even offer additional perks for VIP customers or newsletter subscribers.
Top Clothing & Fashion Retailers Participating in 2021 Black Friday & Cyber Monday
Hundreds of brands are joining the 2021 fashion sale extravaganza. Here are highlights from the heavy hitters and cult-favorite labels:
- A Lot Studio: 25% off Tomaat Sweater, 40% off select hats with code BLACKFRIDAY (Nov 24–Dec 1).
- Agmes: 25% off sitewide with code THANKFUL (Nov 23–29).
- Aldo: Up to 50% off selected styles (Nov 24–30).
- Allsaints: 30% off sitewide, including must-have jackets and knits (now–Nov 30).
- Alo Yoga: 20% off for VIP members with code VIP2021; 20% off sitewide including new releases (Nov 24–30).
- Amazon Fashion: Early Black Friday deals across dresses, outerwear, watches, shoes, and more—shop daily new offers now.
- Frame: Up to 80% off sitewide (Nov 25–29); early access starts Nov 24.
- Frances Valentine: 30% off select items (Nov 23–29).
- Frankies Bikinis: 20% off full-price and up to 70% off sale (Nov 25–28).
These discounts are just the tip of the iceberg. Scroll on for a more detailed list and special offerings from other leading names in fashion.
Complete List of 2021 Black Friday and Cyber Monday Fashion Deals
For easy navigation and planning, here’s a categorized look at the dozens of offers live for Black Friday and Cyber Monday, including brands, discounts, and key dates:
| Brand | Deal | Promo Code | Dates |
|---|---|---|---|
| A Lot Studio | 25% off Tomaat Sweater; 40% off select bucket hats | BLACKFRIDAY | Nov 24–Dec 1 |
| Agmes | 25% off sitewide | THANKFUL | Nov 23–29 |
| Aldo | Up to 50% off selected styles | – | Nov 24–30 |
| Allsaints | 30% off sitewide | – | Now–Nov 30 |
| Alo Yoga | 20% off sitewide (VIP early access/holiday collection) | VIP2021 | Now–Nov 30 |
| Amazon Fashion | Early deals; up to 70% off | – | Now–Cyber Monday |
| Frame | Up to 80% off sitewide | – | Nov 25–29 |
| Frances Valentine | 30% off select items | – | Nov 23–29 |
| Frankies Bikinis | 20% off full-price, 70% off sale | – | Nov 25–28 |
| Girlfriend Collective | 30% off (early loyalty); 30% off (public Nov 29) | – | Nov 19–29 |
| Gooseberry Intimates | 30% off + free shipping | BFCM21 | Nov 20–29 |
| Gymshark | Up to 70% off sitewide | – | Nov 18–Cyber Monday |
| Happy Socks | Up to 40% off, free shipping $20+ | – | Nov 26–29 |
| Hobo | 25% off sitewide, extra 40% off sale | CYBER21 | Nov 28–29 |
| Hudson | 30% off sitewide | BF2021 | Nov 23–Dec 1 |
| IVL Collective | Up to 50% off select styles | – | – |
| Missoma | 25% off sitewide | – | Nov 26–Dec 3 |
| Modcloth | 30% off sitewide, up to 50% extra off sale; 40% off sitewide Nov 29–30 | – | Nov 21–30 |
| Monday Swimwear | 25% off sitewide; 30% off Cyber Monday | BLACKFRIDAY / CYBERMONDAY | Nov 24–29 |
| Mother | Up to 60% off selection; 20% off sitewide on Cyber Monday | – | Nov 22–29 |
| MZ Wallace | Up to 60% off select styles | – | Nov 19–29 |
| Naked Cashmere | Exclusive Black Friday collection from $50–165 | – | Now–Dec 2 |
| Wolverine | 20% off sitewide; up to $60 off with spend threshold | BIGDEAL / MORESAVINGS | Nov 21–30 |
| Year of Ours | Up to 70% off select; 20% off sitewide Cyber Monday | GRATITUDE | Nov 23–29 |
What others are reading
Highlights: Not-to-Miss Deals from Beloved Fashion Brands
Some deals stand out for their depth, variety, or sheer popularity. If you’re after wardrobe staples, on-trend pieces, or giftable accessories, these offers demand attention:
- Allsaints: Score luxe leather jackets, cozy knits, and day-to-night dresses at 30% off sitewide—timeless options for any closet.
- Amazon Fashion: Jump on rolling flash sales and Lightning Deals on everything from designer labels to basics in every size and style.
- Frame: This denim-forward label is slashing up to 80% off sitewide—the perfect time to upgrade your jeans game or invest in quality outerwear.
- Naked Cashmere: Shop their exclusive, limited-edition Black Friday collection of soft cashmere essentials for every budget, from $50 accessories to chic sweater-jogger sets.
How to Shop the Best Black Friday & Cyber Monday Fashion Sales
Strategize your holiday shopping with these tried-and-true tips:
- Start Early: Shop early access deals and preview sales before the crowds for first dibs on bestsellers.
- Sign Up: Subscribe to newsletters or loyalty programs for secret unlocks or extra discounts.
- Use Codes: Keep promo codes handy—they can often be stacked atop already discounted prices.
- Focus Your Wishlist: Target your favorite brands or narrow down by category (coats, boots, activewear, bags) so you don’t get overwhelmed.
- Check Shipping & Return Policies: Review fine print to avoid surprises—many brands loosen return windows for holiday purchases but not all do.
- Bookmark This Guide: Keep our roundup open so you can reference dates, codes, and site links as deals drop. Inventory often sells out quickly, especially for hot items.
Categories to Shop: Clothing, Shoes, Accessories, and More
Fashion deals for Black Friday and Cyber Monday aren’t just about jeans or party dresses—here’s what savvy shoppers are scooping up across major categories:
- Clothing: Sweaters, jackets, winter layers, denim, dresses, partywear, and loungewear.
- Footwear: Boots, sneakers, heels, and slippers for every style, from street-ready to professional.
- Activewear: Trending sets, workout gear, yoga staples, and athleisure from brands like Alo Yoga, Gymshark, and Year of Ours.
- Accessories: Handbags, cross-bodies, tech cases, statement jewelry, and cold-weather essentials such as hats, gloves, and scarves.
- Swimwear and Intimates: Huge markdowns from swim favorites like Frankies Bikinis and Monday Swimwear, plus luxe lingerie and loungewear from Gooseberry Intimates.
- Gifts Under $100: Score socks, wallets, jewelry, small leather goods, and cashmere accessories—perfect for stocking stuffers or thoughtful presents.
Top Brands and Standout Items to Add to Cart
Dig deeper into some brands making a splash with high-demand markdowns this season:
- Allsaints: Go for their classic leather moto jackets or relaxed dresses made for layering.
- Girlfriend Collective: Eco-friendly leggings, bras, and loungewear—sustainably made and deeply discounted.
- Mother: Premium denim and the breakout “Insider” style jeans up to 60% off selected designs.
- Happy Socks: Bold prints and cheery colorways, up to 40% off for quirky gifting and winter layering.
- Wolverine: Durable, stylish boots for men and women—get rugged pairs for less with tiered savings up to $60 off.
Shopping Tips For Maximizing Black Friday & Cyber Monday Savings
- Create Accounts: Save time by registering/logging in on your favorite sites before checkout. Some VIP sales require an account.
- Compare Prices: Use price-check tools to ensure you’re getting the very best price, especially on platforms like Amazon.
- Read Reviews: Check product reviews or unboxings of seasonal collections to avoid buyer’s remorse.
- Set Budget Alerts: Stick to your limits—Big sales make it easy to overspend!
Frequently Asked Questions (FAQs)
When Do Black Friday and Cyber Monday Sales Start?
Most early-bird deals begin up to a week (or more) before Thanksgiving, with peak Black Friday deals live from Thanksgiving Day through Sunday. Cyber Monday offers usually launch by Sunday night and can run through Tuesday or even the full week after.
Are the discounts really better on Black Friday or Cyber Monday?
It depends on the brand. Some release deeper discounts as the weekend progresses, while others save their best deals for Cyber Monday only. Monitor your must-have items and check sites throughout the event—prices can drop suddenly as inventory changes.
Do I need promo codes for these deals?
Many brands do require special promo codes for the steepest discounts—these are usually front and center on their homepages or sent to email subscribers. See our table above for commonly used codes for 2021’s fashion deals.
Is it better to shop online or in store?
The majority of the best deals are now online, with many brands prioritizing virtual shopping and free shipping. However, select stores may offer exclusive in-person “doorbusters.” Check if local shops offer curbside pickup if you prefer skipping shipping waits.
What should I buy on Black Friday and what should I skip?
Black Friday and Cyber Monday are ideal for buying big-ticket wardrobe pieces (coats, boots, cashmere, denim), gifts, and upgrading basics. It’s okay to skip super trendy items that might drop in price even more after the holidays—or seasonal pieces you might not wear until next year.
Final Thoughts
With dozens of brands slashing prices and exclusive codes waiting to be claimed, 2021 Black Friday and Cyber Monday fashion deals are not to be missed. Whether updating your closet or shopping for gifts, use this guide to maximize your haul, save big, and score your most stylish season yet. Happy shopping!
References
- https://www.cosmopolitan.com/style-beauty/fashion/a37711678/black-friday-cyber-monday-fashion-deals-2021/
- https://www.cosmopolitan.com/style-beauty/beauty/a37911345/black-friday-cyber-monday-beauty-deals-2021/
- https://www.cosmopolitanme.com/beauty/black-friday-beauty-deals-that-should-be-on-your-radar
- https://www.elle.com/beauty/makeup-skin-care/g37870658/black-friday-cyber-monday-beauty-deals-2021/
- https://www.nordstrom.com/browse/sale/black-friday
- https://us.boohoo.com/categories/black-friday-womens-dresses
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