18 Best Black Friday & Cyber Monday Bra Deals 2023

From push-ups to bralettes, score the top Black Friday and Cyber Monday discounts on bras for every size, style, and preference this year.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

18 Best Black Friday & Cyber Monday Bra Deals of 2023

This year’s Black Friday and Cyber Monday sales offer unbeatable discounts on bras for every size, shape, and preference. Whether you’re seeking the push-up of your dreams, an ultra-comfy wireless bralette, or a sports bra that means business, top lingerie brands are running impressive promotions. From iconic classics to trendy newcomers, here are the season’s best bra deals that promise to lift your spirits and your top drawer.

Top Cyber Week Bra Deals

  • Pepper Classic All You Bra – Up to 60% off sitewide, famous for creating cleavage and specially designed for smaller chests. If you struggle to find bras that boost a smaller bust, Pepper’s engineered fit is a must-try.
  • Nuttch EcoRibb Scoop Neck Bra – 30% off sitewide. This wireless, super-stretchy bralette is ideal for lounging or low-impact exercise, with matching leggings and shorts also on sale.
  • AdoreMe Claussa Push-Up – Up to 60% off select items for new customers, plus VIP deals like 5-for-$20 underwear. Flirty holiday sets and supportive basics abound in inclusive sizes.
  • Savage x Fenty Not Sorry Unlined Lace Balconette Bra – Up to 70% off for new Xtra VIPs. Also offering 2 for $24 bras and $5 panties for new members, so you can stock up on Rihanna-approved styles.
  • Cacique Comfort Bliss Lightly Lined Strapless Bra – Available in wide-ranging sizes from 34B to 50DDD. Known for staying put without pinching, Cacique offers inclusive sizing without sacrificing style.
  • SHEFIT Ultimate Sports Bra – 30% off coupon for Prime members brings this famously supportive sports bra down to just $52.50. Renowned for staying in place even during high-impact workouts.
  • ThirdLove 24/7 Classic Uplift Plunge Bra – Up to 70% off everything, plus an extra 25% off with $150 purchase. ThirdLove’s mesh-accented plunge lends both support and a little allure.
  • Girlfriend Racer Gigi Crossover Bra – 35% off sitewide. Crafted from recycled plastic bottles by a sustainable, AAPI-owned brand, this athletic bra works for both the gym and casual wear.
  • Amazon Essentials Demi Cup Cotton Bra (2-Pack) – Affordable essentials are even cheaper in select sizes. Great for a practical, everyday refresh on a budget.
  • Elomi Matilda Side Support Plunge Bra – Noted for an inclusive cup size range (up to K), this bra is vibrant, supportive, and features smoothing side wings to prevent spillage.
  • Alo Yoga Wild Thing Bra – Up to 70% off on select items. Loved by celebrities, this light-coverage bra doubles as a sporty crop top for yoga and athleisure wear.
  • NUBIAN SKIN Stretch-tulle Soft Cup Bra – A wireless, structured bralette made from brown stretch tulle, perfect for those seeking both comfort and a bit of support in a skin-tone conscious design.
  • Calvin Klein Cotton Unlined Wireless Bralette – A loungewear classic, this timeless silhouette is a favorite for everyday wear, especially for those working from home.

Why Shop Bras During Cyber Week?

When it comes to lingerie, quality often comes with a price tag—but not during Black Friday and Cyber Monday. Many of the industry’s best-loved brands reserve their steepest discounts for this shopping window, making it the perfect time to stock up. Whether you need everyday staples, statement pieces, or specialty fits (like strapless or extended sizes), Cyber Week drastically lowers the barrier to entry for trying new brands and upgraded fits:

  • Significant Savings – Discounts up to 70% off bring designer-level lingerie into an affordable price range.
  • Inclusive Sizing – Leading brands are expanding size ranges to ensure comfort and support for every body.
  • Exclusive Bundles – Multi-pack offers and VIP deals mean you get more for less—great for building a versatile lingerie wardrobe.
  • Early Access & VIP Sales – Sign up for loyalty programs and newsletters to unlock deals before stock runs out.

How to Choose the Right Bra Deal for You

It’s tempting to scoop up every sale find, but focusing on fit, comfort, and variety ensures that your Cyber Week haul works for the long run. Here are expert tips to maximize both savings and satisfaction:

  • Measure Up: Double-check your band and cup sizes using a flexible tape or online size guide before purchasing—fit varies widely between brands.
  • Mix Styles: Stock up on assorted silhouettes: t-shirt bras for seamless looks, push-ups for added lift, bralettes for comfort, and sports bras for support.
  • Prioritize Materials: Look for soft, breathable fabrics like cotton, modal, or blends with plenty of stretch for all-day wear.
  • Check Return Policies: Cyber Week deals are amazing, but not if you’re stuck with items that don’t fit. Prioritize brands with flexible returns or exchanges.

Spotlight On: Notable Bra Deals

BrandDealBest ForSpecial Features
PepperUp to 60% offSmall bustsEngineered fit, cleavage boost
Savage x FentyUp to 70% off for new VIPsAll sizes, inclusive fashionLace, bold colors, extended sizing
SHEFIT30% off for PrimeHigh-impact sportsAdjustable, maximum support
ThirdLoveUp to 70% offSupport & styleMesh details, smooth cups
ElomiSelect saleFull bustsSmoothing side wings, cup sizes to K
AdoreMeUp to 60% off for new usersTrendy sets, broad sizingFun designs, affordable multi-buys
Calvin KleinSale pricingClassic comfortMinimalist design, comfy fit

The Best Bras to Buy on Sale This Year

From barely-there bralettes to high-performance sports bras, the sales have something for every wardrobe. Here are quick-buy highlights from this year’s standout deals:

  • Everyday Comfort: Look for seamless, wire-free bras like the Calvin Klein Cotton Bralette or Nuttch EcoRibb Scoop for daily wear, WFH days, and lounging.
  • Supportive Structure: ThirdLove’s Plunge and Elomi’s Matilda offer serious lift without sacrificing comfort; ideal for larger busts or a polished finish under outfits.
  • Fashion-Forward Lingerie: Savage x Fenty, AdoreMe, and Nubian Skin are embracing bold hues, mesh, and lace for statement-making sets that celebrate all skin tones and body types.
  • Sustainable Picks: Girlfriend Collective impresses with eco-friendly materials, and Nuttch’s ribbed bralette lines reflect the push towards recycled, responsible lingerie.
  • Affordable Multipacks: Amazon Essentials ensures a cheap, reliable refresh—with two bras per pack and wide size availability.

Tips for Getting the Most Out of Cyber Week Lingerie Sales

  • Create a Wishlist: List your size in key styles and colors to make shopping stress-free and prevent missing out on limited deals.
  • Shop Early: The best bargains and inclusive sizes tend to sell out quickly—set up alerts and shop as soon as sales go live.
  • Double Up: Multi-buy discounts and bundles mean you can overhaul your drawer in one go, often at half the price.
  • Read Reviews: Real customer insights are invaluable for understanding a bra’s fit, comfort, and longevity.
  • Remember Accessories: Strapless and convertible bras often go on sale, along with matching panties, to complete your wardrobe foundation.

Frequently Asked Questions (FAQs) About Black Friday & Cyber Monday Bra Deals

Q: Which brands have the best Cyber Week bra discounts?

A: Major lingerie brands like Pepper, Savage x Fenty, ThirdLove, AdoreMe, Elomi, and Cacique are offering up to 70% off select bras and exclusive bundles. Smaller sustainable brands and department store labels (like Amazon Essentials and Alo Yoga) are also heavily discounted during the sales week.

Q: Are inclusive sizes part of the deals?

A: Yes. Brands like Elomi, Cacique, and Savage x Fenty are putting their full size ranges (including plus-sizes and specialty fits up to cup size K) on sale, making inclusive lingerie more affordable than ever.

Q: Can I return bras bought during Black Friday or Cyber Monday if they don’t fit?

A: Most top brands offer flexible returns or exchanges, even on sale items, but it’s important to double check individual store policies before completing checkout—especially since return windows can be shorter during promotional events.

Q: What’s the best way to make sure I get my size?

A: Shop early, sign up for email alerts, and be ready to click as soon as sales go live. Have your measurements on hand and review each brand’s fit guide to ensure accuracy.

Q: How can I tell which bra style is right for my needs?

A: Consider your main activities and wardrobe needs. Choose an underwire or full-coverage bra for support, bralettes or wireless styles for comfort, push-up or plunge for lift, and sports bras for physical activities. Reviews and brand fit guides are also helpful in narrowing your choices.

Final Takeaway

The 2023 Black Friday and Cyber Monday bra deals are more inclusive, affordable, and varied than ever. Don’t miss your chance to build (or rebuild) a bra wardrobe with supportive, stylish, and on-trend pieces for every occasion. Happy shopping!

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

Read full bio of Sneha Tete