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Beyoncé’s NYFW Surprise: The Luar Ana Bag, Brooklyn Street Style, and a Family Affair

How Beyoncé’s flash appearance front row at NYFW—carrying the coveted Luar Ana Bag—catapulted Brooklyn’s hottest brand and turned a family night out into the season’s most viral fashion moment.

By Medha deb

Created on Sep 29, 2025

Beyoncé at NYFW: A Moment That Broke the Internet

Fashion week always teems with unpredictability, but Beyoncé’s surprise appearance at the Luar Fall 2024 show during New York Fashion Week (NYFW) sent shockwaves through the industry and the internet alike. The Queen herself emerged amid the buzz of Brooklyn’s cool crowd, instantly making headlines—not just for her presence, but for the iridescent Luar Ana bag in her hand that became the most talked-about accessory of the season.

The Outfit: Renaissance Glamour Meets Brooklyn Edge

Beyoncé’s fashion choices are perpetually iconic, and her appearance at the Luar show was no exception. Sitting in the front row, she donned a stunning Gaurav Gupta crystal-embellished couture blazer paired with thigh-high boots. The ensemble shimmered with her signature star power, but the standout element was her oversized, silver iridescent Luar Ana bag, a striking statement piece that played into her Renaissance era aesthetic.

The look was completed with:

A bold cowboy hat, echoing the theme of her upcoming country project, Renaissance: Act II.
Mirrored sunglasses, adding a mysterious, modern edge.
Delicate embellishments that balanced couture artistry and Brooklyn street sensibility.

Luar: Brooklyn’s Breakout Label Under the Spotlight

The Luar Ana bag Beyoncé carried reflects the growing influence of Luar, the Brooklyn-based label crafted by Raul Lopez. Known for its architectural shapes, vibrant hues, and an unmistakably cool attitude, Luar has rapidly gained recognition as a leading force in new American luxury. With collections beloved by queer club kids and fashion insiders, the brand’s DNA is distinctly Brooklyn—but as Beyoncé demonstrated, its appeal is now global.

About Raul Lopez and Luar’s Rise

Raul Lopez, the designer, formerly co-founded Hood By Air (HBA) before establishing Luar in 2017.
Luar is celebrated for deconstructed tailoring and unique reinterpretations of accessories, especially the Ana bag, now dubbed the ‘Bushwick Birkin’.
In 2022, Lopez received the CFDA Award for American Accessory Designer of the Year, elevating the brand’s cachet even further.

An appearance by Beyoncé all but guarantees the meteoric rise of any product—recall the so-called ‘Beyoncé effect’ on the Telfar tote. With the Ana bag, the pattern repeated nearly instantly: searches, social mentions, and sales exploded the moment she was seen holding the now-iconic accessory.

A Fashionable Family Affair: The Knowles at Luar

Beyoncé was not alone at the event. The Luar show was a family affair for the Knowles clan, making the occasion even more meaningful. Seated front row with her were her mother, Tina Knowles, and her sister, Solange. Both brought their own distinct sense of style, infusing the event with extra star wattage.

Tina Knowles also carried a Luar Ana bag—a different size and colorway that remains available online, offering fans hope for a piece of NYFW history.
Solange attended to support her son, Daniel Julez J. Smith Jr. (Julez), who made his runway debut, drawing cheers from the crowd and pride from his superstar family.

Beyoncé’s Influence: The Viral Trajectory of the Luar Ana Bag

The Luar Ana bag had been gaining steady momentum among fashion editors and Brooklyn cool-hunters, but Beyoncé’s endorsement catapulted it to an entirely new level. Within hours:

The size and colorway of the Ana bag Beyoncé carried sold out on the official Luar site.
Online retailers such as Shopbop, Nordstrom, and Farfetch saw an immediate surge in interest and sales for all Luar bags, including smaller Ana bags and alternative colorways.
The Ana bag’s combination of sculptural design, accessible price point (under $300 for entry models), and cultural cachet ensured its status as a must-have ‘It’ bag.
Luar’s Instagram mentions and Google search queries skyrocketed overnight.

If Beyoncé’s history with viral fashion is any indicator, the Ana bag is poised to become even harder to find—much as with the Telfar tote she wore during Renaissance: Act I promotion.

Where to Buy the Luar Ana Bag and Alternatives

The immediate sell-out of the exact bag Beyoncé carried left many aspiring fashionistas searching for alternatives. Fortunately, several reputable retailers offer variations of the Luar Ana bag, along with other Luar accessories capturing the same Brooklyn spirit.

Bag	Retailer	Price (USD)	Key Features
Silver Iridescent Small Ana Bag	Shopbop	$265	Structured top-handle, vibrant finish, compact
Iridescent ‘Brooke’ Tote	Farfetch	$339	Less structured, big sculptural handle, spacious
Tres Leches Large Ana Bag	Farfetch	$321	Classic Luar colorway, larger size, signature handles
Metallic Print Small Ana Bag	Nordstrom	$265	Metallic finish, small, versatile for day or night
Black Large Ana Bag	Shopbop	$395	Timeless black, oversized, bold silhouette
Tan Ostrich Small Ana Bag	Nordstrom	$265	Textured, neutral, everyday luxury

While restocks of Beyoncé’s exact bag are uncertain, these versions offer a way to own a piece of fashion history and celebrate the aesthetic championed by Brooklyn’s fast-rising designer.

Why Luar? The Cultural and Community Impact

Beyoncé’s decision to headline the Luar show, rather than another established or luxury house, spoke volumes about her commitment to uplifting diverse, independent American designers. Luar resonates with communities often sidelined by mainstream luxury—echoing the creative pulse of Latinx, Black, and LGBTQ+ innovators in fashion and beyond.

Luar’s identity is shaped by its roots in Brooklyn nightlife and club culture.
The Ana bag is a symbol of achievement and pride for Brooklyn’s creative youth, representing a new kind of status symbol that is both aspirational and accessible.
The label’s energy is ‘chaotic good’, breaking traditional norms while celebrating individual identity and history.

Beyoncé’s presence at Luar’s show shined a light on these underrepresented narratives, helping the brand and its community reach a global audience eager for fresh perspectives.

Behind the Scenes: NYFW’s Night of Family, Fashion, and Celebration

The backstage excitement at NYFW was palpable, but Beyoncé’s arrival generated an unmatched level of anticipation and celebration. As the music started and models began to walk, whispers swept through the crowd—soon confirmed by cheers and the flash of camera phones.

Key moments included:

Beyoncé cheering as her nephew Julez made his runway debut in a striking double-breasted leather suit, embodying both family pride and the next generation of Knowles talent.
Solange and Tina Knowles supporting from the front row, their presence underscoring the theme of family achievement and solidarity.
The crowd’s overwhelming excitement—a standing ovation met the finale as both Beyoncé and the Knowles family quickly exited, leaving fans and fashion insiders in awe of the star-studded scene.

How Beyoncé’s Choices Shape Fashion Trends

The phenomenon of celebrities dictating accessory trends is well-known, but few wield as much influence as Beyoncé. As with the Telfar bag in previous years, her seal of approval means the product becomes not just a fashion statement, but a symbol of cultural significance. The Ana bag’s affordability—especially within the context of high-ticket designer items—gives it widespread appeal while grounding it in authentic style narratives.

Expectations are high that Luar’s Ana bag will soon be seen everywhere from runways to subway platforms, marking it as NYFW’s breakout ‘It’ bag.
Beyoncé’s stylistic cues, including the blending of couture and street style, are being adopted by fans and influencers as inspiration for the coming season.

Meet the Author: Sarah Maberry

Sarah Maberry is a distinguished fashion and luxury commerce editor with extensive experience analyzing viral trends and luxury products for leading publications. With expertise honed at Hearst Magazines across ELLE, Harper’s BAZAAR, Town & Country, and Esquire, Maberry is known for deep dives into the meaning behind the moment—bridging pop culture, trend forecasting, and fashion history.

When she’s not uncovering cultural phenomena for Cosmopolitan, you can find her exploring museums or sewing couture creations while binge-watching reality TV—a blend of classic and contemporary that reflects the new era of American fashion.

Frequently Asked Questions (FAQs)

Why did Beyoncé attend the Luar show at NYFW?

Beyoncé’s attendance supported her nephew Julez’s runway debut and further spotlighted the achievements of up-and-coming designer Raul Lopez, whom the Knowles family is close to.

What makes the Luar Ana bag so special?

The Ana bag combines innovative Brooklyn design, a sculptural silhouette, and an accessible price, making it a new symbol of cultural and street fashion status.

Where can I find the Luar Ana bag if it’s sold out?

Alternative sizes and colorways of the Luar Ana bag are available at major fashion retailers including Shopbop, Nordstrom, and Farfetch, though popular versions sell out quickly.

Who designed Beyoncé’s NYFW outfit?

Her striking look was custom-designed by Gaurav Gupta, blending Indian couture influences with the shimmering aesthetics of her Renaissance era.

Is the Luar Ana bag becoming the new ‘It’ bag?

Following Beyoncé’s effortless endorsement, the Ana bag has earned massive ‘It’ bag status, echoing the success of the Telfar tote during her previous album cycle.

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

Read full bio of medha deb