The 15 Best Ulta Beauty Products to Try in 2024, Ranked by Editors
Discover the ultimate Ulta Beauty favorites of 2024—from game-changing skincare and viral makeup must-haves to hair tools and beyond.
Ulta Beauty is the go-to destination for makeup, skincare, hair products, and cutting-edge beauty tools. Every year, certain products gain cult status—praised by editors, influencers, and customers alike for delivering transformative results. If you’re building your beauty routine or looking to level up your staples, here are the best Ulta products of 2024 worth a spot on your vanity, organized by editors for their standout benefits, innovative formulas, and glowing reviews.
Editor’s Top Picks for the Best Ulta Beauty Products in 2024
- CosRx Advanced Snail 96 Mucin Power Essence
- Benefit Cosmetics The POREfessional Deep Retreat Pore-Clearing Clay Mask
- Peach & Lily Glass Skin Refining Serum
- Drunk Elephant Protini Polypeptide Firming Refillable Moisturizer
- Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
- Hero Cosmetics Mighty Patch Original
- The Ordinary Hyaluronic Acid 2% + B5
- Olaplex No. 3 Hair Perfector
- Kérastase Elixir Ultime Original Oil
- Tarte Maneater Mascara
- Dyson Airwrap Multi-Styler Complete Long
- IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+
- Essence Lash Princess False Lash Effect Mascara
- e.l.f. Hydrating Camo Concealer
- Real Techniques Miracle Complexion Sponge
CosRx Advanced Snail 96 Mucin Power Essence
Best for: Hydration & Soothing
This essence is a sensation on social media—and for good reason. Featuring 96% snail mucin, it delivers intense hydration while helping to repair and soothe irritated or sensitive skin. The lightweight gel-like essence is easily absorbed, aided by hyaluronic acid and allantoin for an extra boost of nourishment.
- Pros: Lightweight, deeply hydrating, supports skin barrier
- Cons: Some testers report stickiness before absorption
- Editor’s note: Works for all skin types, including acne-prone and oily
Glowing customer review: “This product did not cause any acne at all—soothes and hydrates skin beautifully.”
Benefit Cosmetics The POREfessional Deep Retreat Pore-Clearing Clay Mask
Best for: Clearing Congested Skin & Reducing Pores
Packed with kaolin clay, glycerin, vitamin E, and bisabolol, this gentle yet effective mask draws out excess oil and impurities without over-drying. Editors rate it as one of the most soothing clay masks, ideal for breakouts or congested pores.
- Pros: Softens and clears pores, calms irritation, absorbs oil efficiently
- Cons: Comes in a smaller-than-expected container
- Editor’s note: Great for stressed, acne-prone, or combination skin
Glowing customer review: “The only thing that has helped me with sebaceous filaments—my pores look way less congested!”
Peach & Lily Glass Skin Refining Serum
Best for: Brightening & Smoothing
This serum is a K-beauty staple, beloved for its cocktail of hydration heroes: hyaluronic acid, peptides, beta glucan, and niacinamide. Together, they target dullness, rough texture, and uneven skin tone, delivering that coveted “glass skin” effect—smooth, luminous, and clear.
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- Pros: Excellent for dry, dull, or red-prone skin; immediate and long-term glow
- Cons: Can feel tacky if not sealed with a moisturizer
- Editor’s note: Suitable for sensitive types, rosacea-friendly formula
Glowing customer review: “After two weeks, my rosacea is visibly improved.”
Drunk Elephant Protini Polypeptide Firming Refillable Moisturizer
Best for: Strengthening & Anti-Aging
A favorite among both editors and readers, this moisturizer combines nine peptides with sodium PCA and hyaluronic acid. Its air-tight packaging keeps the formula fresh, and the complex strengthens skin, reduces fine lines, and boosts hydration for a firmer, bouncier complexion.
- Pros: Firming, supports skin’s barrier, luxurious texture
- Cons: Higher price compared to most moisturizers
- Editor’s note: Ideal for mature, dry, or stressed skin
Glowing customer review: “Super nice, felt so good on my skin. Worth every penny.”
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Best for: Gentle Exfoliation & Smoothing Texture
This cult-favorite exfoliant uses 2% salicylic acid (BHA) to clear pores, refine texture, and help fade blemishes. Praised for being gentle yet effective, it’s consistently recommended for acne, blackheads, and dullness without causing irritation.
- Pros: Clears breakouts, evens skin tone, smooths texture
- Cons: Some experience initial purging phase
- Editor’s note: Suitable for most skin types; use SPF during the day
Glowing customer review: “My skin has the smoothest, glowiest look—no bumps!”
Hero Cosmetics Mighty Patch Original
Best for: Emergency Spot Treatments
These hydrocolloid patches are a savior for pimples that pop up out of nowhere. They work overnight to absorb fluid, reduce redness, and create a protective barrier, so blemishes visibly shrink while staying covered.
- Pros: Fast-acting, protective, great for sensitive/acne-prone skin
- Cons: Not ideal for deep cystic acne
- Editor’s note: Clear and discreet—wear them during the day or night
Glowing customer review: “Watch pimples disappear within hours!”
The Ordinary Hyaluronic Acid 2% + B5
Best for: Affordable Hydration
This serum combines multiple weights of hyaluronic acid to deliver hydration deep into every skin layer, aided by vitamin B5 for added soothing properties. It’s a budget-friendly choice for all skin types.
- Pros: Lightweight, layers well, non-greasy
- Cons: Can feel sticky if not followed by a moisturizer
- Editor’s note: Great entry-level serum, suitable for daily use
Glowing customer review: “My skin has improved so much—one of my favorite serums.”
Olaplex No. 3 Hair Perfector
Best for: Repairing Damaged Hair
If you have chemically treated or heat-damaged hair, this at-home bond-building treatment is legendary for visibly strengthening and smoothing. Used weekly, it helps restore elasticity, reduce split ends, and boost shine—even on brittle hair.
- Pros: Repairs damage, prolongs coloring results, improves texture
- Cons: Small bottle for the price
- Editor’s note: Use before shampooing once per week for best results
Kérastase Elixir Ultime Original Oil
Best for: Shine & Nourishing Finish
This luxury hair oil blends precious oils that instantly transform dry or dull hair into silky, glossy locks. It protects from heat, smooths frizz, and imparts a luminous finish—earning its “magic liquid gold” reputation with editors and hairstylists alike.
- Pros: Softens, tames frizz, enhances shine
- Cons: Premium price point
- Editor’s note: Apply to damp or dry hair; a little goes a long way
Glowing customer review: “People ask why my hair’s so soft—this oil is why.”
Tarte Maneater Mascara
Best for: Drama & Length
A volumizing mascara that doesn’t clump, Tarte’s Maneater is favored for its buildable formula and jumbo brush, delivering major length, curl, and fullness without flaking. Perfect for dramatic, all-day lashes.
- Pros: Bold volume, long-wearing, easy removal
- Cons: Can smudge if applied on oily lids
- Editor’s note: Wiggle the brush at roots for maximum definition
Dyson Airwrap Multi-Styler Complete Long
Best for: Styling Versatility
The Dyson Airwrap is a splurge tool that’s won over beauty lovers for its ability to curl, wave, smooth, and volumize—all without extreme heat. Its set of attachments enables endless styles, preserving hair health while delivering pro-level results at home.
- Pros: Heat-protective styling, multiple attachments, dries as it styles
- Cons: High price, learning curve for beginners
- Editor’s note: Perfect for anyone who loves styling without damaging their hair
IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+
Best for: Everyday Coverage & Protection
This cult-favorite CC cream is more than just makeup: It offers medium-to-full coverage with added SPF 50+, collagen, peptides, and hydrating ingredients for a natural-looking complexion. Skin looks perfected and protected—no heavy foundation feel.
- Pros: Sun protection, full coverage, skincare benefits
- Cons: Limited undertones in original shades
- Editor’s note: Works as a one-and-done product for busy mornings
Essence Lash Princess False Lash Effect Mascara
Best for: Budget-Friendly Lashes
This viral favorite delivers dramatic, fluttery lashes—no falsies needed. Editors love it for lengthening and volumizing in a swipe, with a formula that resists clumping and lasts all day for under $5.
- Pros: Extreme value, delivers bold length and lift
- Cons: Can smudge with oilier skin types
- Editor’s note: Layer for more drama or use a single sweep for a natural look
e.l.f. Hydrating Camo Concealer
Best for: Full Coverage & Hydration
Offering crease-resistant, hydrating coverage in an expansive shade range, this concealer rivals high-end versions at a fraction of the price. It brightens under-eyes and hides blemishes without cakiness, and its lightweight formula blends seamlessly.
- Pros: Hydrating texture, high coverage, budget-conscious
- Cons: May require quick blending due to fast dry-down
- Editor’s note: Apply with a damp sponge for a natural finish
Real Techniques Miracle Complexion Sponge
Best for: Flawless Makeup Application
No makeup kit is complete without this iconic sponge, which blends foundation, concealer, or cream blush with ease. Its unique shape allows for both broad and precise application, delivering a streak-free, airbrushed look every time—at an affordable price.
- Pros: Versatile, easy to clean, cost-effective
- Cons: Needs to be replaced every few months for best hygiene
- Editor’s note: Use damp for sheer, glowing skin or dry for full coverage
Quick Comparison Table: Editor’s Top Ulta Beauty Picks 2024
| Product | Category | For | Price Range | Highlight |
|---|---|---|---|---|
| CosRx Advanced Snail 96 Mucin Essence | Skincare | All skin types | $17–24 | Intense hydration, repairs barrier |
| Peach & Lily Glass Skin Serum | Skincare | Glowing, smooth skin | $35–39 | Brightens, soothes redness |
| Olaplex No.3 Hair Perfector | Haircare | Damaged/color-treated hair | $30–40 | Repairs, strengthens, smooths |
| Essence Lash Princess Mascara | Makeup | All lashes | $5–6 | Dramatic length, cruelty-free |
| Dyson Airwrap Complete | Tools/Devices | All hair types | $600+ | Multifunctional, heat-protect |
Frequently Asked Questions (FAQs)
What makes these Ulta Beauty products best-sellers?
Editors evaluate best-sellers based on efficacy, innovative ingredients, accessibility for various needs, viral popularity, and customer reviews. Each product delivers consistent, visible results and earns high marks from both experts and users.
Are Ulta Beauty picks suitable for sensitive skin?
Many top picks, like the CosRx Snail Mucin Essence and Peach & Lily Glass Skin Serum, are formulated for sensitive skin. Always patch test a new product—especially actives like exfoliants or retinoids—if you have extra-sensitive or reactive skin.
Can I mix and match these products in my routine?
Yes, most products listed work well together in a layered routine. Start with cleanser, use serums and treatments like the Glass Skin Serum or BHA Exfoliant, then seal in hydration with moisturizers. For hair and makeup, mix as needed to suit your goals.
What should I buy first if I’m new to Ulta?
Start with proven basics: a hydrating serum (like The Ordinary Hyaluronic Acid), an effective moisturizer (like Drunk Elephant Protini), and an everyday mascara or concealer. Add specialized treatments as needed for your unique concerns.
Are there any viral Ulta products worth skipping?
What works for one person may not work for another. Read product reviews carefully and look at ingredient lists—avoid known irritants or allergens for your skin. Ulta’s return policy makes it easy to try and swap as needed.
How to Maximize Your Ulta Beauty Shopping Experience
- Sign up for Ultamate Rewards: Earn points on every dollar spent for discounts and perks.
- Check for bundles and sampler kits: Discover new products and save on travel sizes.
- Read reviews and editor roundups: Learn from fellow shoppers and expert recommendations.
- Time your haul: Ulta’s 21 Days of Beauty and Holiday Sales offer steep discounts on cult favorites.
From groundbreaking skincare and viral hair treatments to the ingenious devices and must-have makeup miracles, these editor-approved picks from Ulta Beauty are the stars of 2024. Upgrade your routine with confidence—and let your best skin, hair, and lashes shine this year!
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