Best Places to Buy Swimsuits for Every Body and Style in 2025
Discover top retailers, trendy swimwear picks, and shopping tips to find your perfect swimsuit for every occasion and body type.
If you’re searching for the perfect swimsuit, you aren’t alone. Swimwear shopping, whether online or in-store, can be daunting—but it doesn’t have to be. With new cuts, innovative brands, and inclusive sizing, 2025 offers more choices than ever. This guide covers top retailers, expert tips, trending styles, and everything you need to confidently purchase a suit that fits your body and your vibe.
Where to Buy Swimsuits in 2025: Top Retailers and Brands
- Amazon: The go-to for affordable swimsuits, huge variety, and convenient shipping. You’ll find everything from trendy bikinis to modest one-pieces in dozens of sizes and styles.
- Target: Reliable for cute prints and inclusive sizing, plus budget-friendly options for adults and kids.
- Nordstrom: Widely praised for best-in-class customer service, on-trend designer picks, and a wide range of fits.
- Aerie: Known for comfort and body positivity, offering fun cuts and lots of supportive options.
- Summersalt: Famous for ultra-flattering fits, sustainable fabrics, and extended sizing.
- Revolve: Popular for fashion-forward styles, including statement prints and bold designs.
- Cupshe: Beloved for affordability and playful styles, plus frequent sales and bundle deals.
- Andie Swim: Noted for minimalist silhouettes and inclusive cuts designed to move with you.
- Swimsuits For All: Specializes in inclusive, plus-size swimwear with inspiring fits.
- Madewell: Offers classic, easy-wearing suits, often made with recycled materials.
2025 Swimwear Trends: Styles on Everyone’s Wishlist
- High-Waisted Bikinis: Retro-inspired, flattering for most shapes, and available in endless prints.
- Earth Tones: Neutrals like olive, sand, and terracotta are dominating collections.
- Textured Fabrics: Ribbed, terry cloth, crochet, and embossed materials add visual interest to classic silhouettes.
- Sporty One-Pieces: Supportive, streamlined cuts, often with plunging or open backs for contemporary flair.
- Plunging Necklines & Cutouts: Elevated, glamorous touches are trending—even in athletic styles.
- Cover-Ups & Accessories: Coordinated sarongs, crochet beach totes, sun hats, slide sandals, and oversized sunglasses complete the look.
- Colorful Prints: Tropical florals, bold geometrics, and abstract designs keep swimwear playful and fresh.
Expert Tips for Swimsuit Shopping
- Buy the Size That Fits: Swimsuit sizing often varies by brand and style. Try not to focus on what you “should” be, and instead select what actually fits comfortably—this is key to looking and feeling your best.
- Know Your Body Shape: Halter necks flatter broad shoulders, high-waisted or skirted bottoms can emphasize waists or offer more coverage, and certain cuts de-emphasize areas you may not want to highlight.
- Consider Fabric and Stretch: Swimsuits with more structure or innovative fabrics (like compression) create clean lines and support.
- Pay Attention to Color Matching: If you like solids, choose perfectly matched sets. Otherwise, lean into unique prints or textural details for added style.
- Test for Movement: Suits should stay put whether you’re lounging on the sand or swimming laps. Move around when trying on at home to check for coverage.
- Shop Early: The best styles and sizes sell out fast, especially as summer approaches or for upcoming vacations.
- Don’t Be Afraid To Size Up (or Down): Many swim brands run small; order multiple sizes if unsure, and focus on comfort over the label.
- Look for Inclusive Brands: Many brands now offer extended sizing, cup options, and adjustable features to tailor fits for every body.
Best Swimsuits by Body Type
| Body Type | Recommended Style | Top Brand(s) |
|---|---|---|
| Hourglass | Belted one-piece, high-waisted bikini | Summersalt, Andie Swim |
| Pear | Ruffled tops, skirted bottoms, boyshorts | Cupshe, Target |
| Apple | Tankinis, color-block one-piece | Swimsuits For All, Amazon |
| Athletic | Sporty silhouettes, triangle bikini sets | Madewell, Aerie, Nordstrom |
| Petite | String bikinis, high-cut bottoms | Revolve, Aerie |
| Plus Size | Ruched one-pieces, supportive tops | Swimsuits For All, Target |
Shopping Online vs. In Store: Pros and Cons
- Online Pros: More variety, easy price comparisons, privacy when trying on, usually better return policies.
- Online Cons: Fit can be unpredictable, colors may look different, waiting for delivery.
- In Store Pros: Try before you buy, instant satisfaction, on-site sizing help from staff.
- In Store Cons: Limited local selection, may not have extended sizing, crowded fitting rooms in peak season.
How to Build a Swimwear Wardrobe
- Classic One-Piece: For coverage and versatility—great for pool days and family vacations.
- Mix-and-Match Bikini Sets: Grab tops and bottoms in different colors or prints for endless styling.
- Sporty Suit: Ideal for swimming, paddle boarding, or beach volleyball.
- Fashion Statement Suit: Think bold cutouts or metallic details for special occasions.
- Cover-Ups & Accessories: Include a lightweight dress, sarong, straw hat, beach tote, and comfy sandals.
What others are reading
Frequently Asked Questions (FAQs)
Q: How do I choose a swimsuit that flatters my body?
A: Start by identifying your favorite features, then look for styles that accentuate them—think high-cut legs for longer legs, supportive tops for larger busts, and defined waist silhouettes for hourglass shapes.
Q: What is the best material for swimwear?
A: Most swimwear is made from nylon, spandex, or polyester blends for durability, stretch, and quick-drying. Textured materials like ribbed, crochet, or terry offer a unique look but may require gentler care.
Q: Are there good options for modest swimwear?
A: Yes—look for high-neck one-pieces, tankinis, swim dresses, and brands that specialize in coverage without sacrificing style, such as Andie Swim and Swimsuits For All.
Q: What’s trending in swimwear accessories?
A: Sarongs, wide-brim hats, slide sandals, crochet totes, and classic sunglasses are all popular for 2025.
Q: Can I wear the same swimsuit for different activities?
A: You can, but for athletic pursuits, opt for sporty suits designed for movement and support. For beach lounging or poolside events, fashion-forward or statement suits might be preferable.
Final Shopping Tips for Swimsuit Success
- Embrace Color and Pattern: Whether it’s a vibrant print or an earthy neutral, choose shades that make you feel confident and happy.
- Don’t Stress Over Sizing: Ignore the number—focus on what hugs your curves comfortably.
- Try Multiple Styles: Step out of your comfort zone and sample new cuts and details.
- Look for Support: Well-placed seams, built-in bras, and lining details offer extra structure.
- Prepare for Returns: Review brand policies before ordering online; many retailers now offer easy, free returns.
- Finish With Accessories: The right sun hat, sandals, and tote can make your new suit feel like an entire outfit.
With an explosion of new brands and a variety of fits, swimsuit shopping in 2025 is more rewarding than ever. Whether you seek modest coverage, show-stopping designs, or practical suits for active days, this guide and the retailers highlighted here will help you find your new favorite with ease and joy.
References
- https://www.youtube.com/watch?v=N3B6r9Ymbio
- https://lyndicohen.com/blog/bikini-swimsuit-shopping-guide/
- https://dreamecosmo.ca/2025/04/18/its-swimwear-shopping-time-again-how-i-make-the-most-of-it/
- https://www.whowhatwear.com/fashion/swimwear/swim-trends-2025
- https://www.cosmopolitan.com/uk/fashion/style/g60500540/best-swimwear-brands/
- https://www.cosmopolitan.com/uk/fashion/style/a10221726/bikini-bottom-style-guide/
- https://www.elle.com/uk/fashion/what-to-wear/g43698385/best-swimwear-brands/
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