The Best Places to Buy Bras in 2024: Top Stores for Every Style, Fit, and Budget
Find your perfect bra with this curated guide to the best stores, brands, and expert shopping tips for every shape, size, and budget.
Shopping for bras can be daunting, whether you’re searching for all-day comfort, smoothing support, or something bold and beautiful. In 2024, there are more options than ever before, from inclusive brands with extended size ranges to places specializing in trending styles and luxurious designs. This guide breaks down the best places to buy bras, what makes each retailer unique, and which brands stand out for different body types and needs.
Why It Matters: The Impact of the Right Bra
A great bra does more than just shape your silhouette: it contributes to your confidence, comfort, and overall well-being. Ill-fitting bras cause discomfort, poor posture, and even back pain. With innovations in design, materials, and sizing, it’s never been easier to find bras that truly fit your body and lifestyle.
The Top Places to Shop for Bras in 2024
- Savage X Fenty – Fearless, inclusive, and trend-forward designs.
- Bare Necessities – Massive variety, expert fit tools, and top brands.
- ThirdLove – Fit customization and comfort-driven engineering.
- Soma – Everyday comfort and elegant basics.
- Cuup – Modern minimalist styles and see-through trends.
- Intimissimi – Italian glamour and sleek silhouettes.
- Cosabella – Lace-forward, sultry, and supportive offerings.
Savage X Fenty: Empowering Diversity and Inclusivity
Savage X Fenty, founded by Rihanna, leads the market with its bold embrace of diversity and body positivity. Here, you’ll find every kind of bra imaginable, from edgy balconettes to super-comfortable everyday wear. The brand is known for:
- Extensive size range: 30A to 46H, covering many underserved sizes.
- Signature styles: Romantic corded lace unlined balconette bras and matching sets.
- Inclusive marketing: Featuring real people of all backgrounds and body types.
- Lingerie and beyond: Bras, panties, sportswear, and loungewear.
- Shipping: Free for Xtra VIPs on orders $59+; guests get it on $100+ orders.
- Return Policy: 90-Day Fit Guarantee with free returns and exchanges.
Featured Product: Romantic Corded Lace Unlined Balconette Bra
This best-selling style perfectly encapsulates Savage X Fenty’s union of comfort and sex appeal, available in a wide spectrum of shades and sizes.
Bare Necessities: The Ultimate Bra Destination
If you want variety, you can’t miss Bare Necessities. The retailer is an authority on bras, carrying renowned brands like Wacoal, Freya, Fantasie, and Chantelle. Key features include:
- Unmatched selection: Over 50 sub-categories, including push-up, sports, minimizer, and wireless bras.
- Expert fit tools: Online quiz and educational content to help you find the right fit from 32C up to 42G and beyond.
- Top picks: Wacoal’s Ultimate Side Smoother T-Shirt Bra—famous for seamless everyday support.
- Shipping: Free over $50.
- Return Policy: Returns are accepted within 30 days with a $6.95 fee.
What others are reading
Featured Product: Wacoal Ultimate Side Smoother T-Shirt Bra
This T-shirt bra is universally praised for its smoothing sides and comfortable yet supportive fit, making it a repeat bestseller.
ThirdLove: Personalized Fit, Everyday Comfort
ThirdLove has revolutionized bra shopping by focusing on custom fit and comfort. Using data and customer feedback, every bra is designed for real bodies:
- Real-life fit: Offers half sizes and a wide range from 30A to 48H.
- Comfort-first: Signature 24/7 Classic T-Shirt Bras use memory foam cups and tagless labels.
- Fit Finder Quiz: Helps women determine their perfect fit from home.
- Shipping: Free over $100.
- Returns: 60 Day Fit Guarantee with free exchanges and returns.
Why Shoppers Love It
ThirdLove is a favorite for those looking to end daily discomfort, eliminate gaping cups, and smooth out unwanted bulges—all with the added benefit of “try before you buy” experiences.
Soma: Practicality Meets Style
Renowned for reliable comfort and beautiful designs, Soma is a go-to for everyday bras as well as special pieces. What sets Soma apart:
- Size range: 32A to 44I.
- Known for: Lightly lined plunge bras and innovative smoothing technology.
- Fashion-forward options: Choose from basics to lace-adorned stunners.
- Shipping: Free on all full-priced bras.
- Returns: 30 days with favorable policies.
Featured Product: Lightly Lined Plunge Bra with Lace
This elegant everyday bra blends a practical shape with just enough pretty details, winning high praise in reviews and leading many to buy multiples.
Cuup: Trendsetting and Transparent
Best known for barely-there styles that marry trend and practicality, Cuup’s designs have become Instagram favorites. Highlights include:
- Style focus: Modern, minimalist silhouettes such as the ‘Scoop’ Micro Bra, appreciated for its subtle allure and function.
- Size range: 30A to 38H, designed to flatter both small and large busts.
- Fabric innovation: Signature micro-mesh and power mesh bras for lightness and breathability.
- Shipping: Free over $75.
- Return Policy: 30-day flexible returns.
Featured Product: The Scoop – Micro Bra
Available in a rainbow of hues, The Scoop is famous for its mesh construction, ample support, and over 2,000 positive reviews online.
Intimissimi: Effortless Italian Elegance
For an extra dose of glamour, Intimissimi delivers. This Italian label crafts lingerie that is equal parts chic and comfortable, featuring:
- Weekly fresh styles: Constant new arrivals and fashion-forward color stories.
- Size range: B to DDD, with custom fitting services at select locations.
- Multipacks and custom services: Perfect for stocking up or getting your exact fit.
- Celebrity endorsement: Worn by stars such as Gisele Bündchen and Sarah Jessica Parker.
- Shipping: Free over $75.
- Return Policy: 14-day window for returns and exchanges.
Featured Product: Pretty Flowers Giorgia Balconette Bra
This eye-catching balconette offers support and show-stopping style, a favorite for women wanting an extra touch of confidence.
Cosabella: Enduring Luxury and Sultry Lace
Cosabella has been a staple in the lingerie game since 1983, adored for its lush lace and figure-flattering construction. What makes Cosabella shine:
- Wide variety: Bras, panties, loungewear, and sleepwear, all made to mix and match.
- User-friendly shopping: Easy website navigation by band, cup, and style.
- Size range: 28A to 40H, with dedicated lines for curvier figures.
- Shipping: Free over $75.
- Returns: 30 days to return or exchange.
Featured Product: Never Say Never Flirtie Bandeau Bra
This timeless bandeau is both supportive and seductive, with signature stretch lace suitable for layering or solo styling.
Specialty and Expert Picks: Bras for Every Need
Beyond big names, expert recommendations highlight standout bras for specific needs and body types:
| Bra Type | Recommended For | Top Pick | Sizes Available |
|---|---|---|---|
| Wireless Support | Maximum comfort and hold | Bali Double Support Spa Closure Wireless Bra | Band 34-36, Cup B-DD |
| Lounge Bra | Casual wear and relaxed fit | Lane Bryant Lightly Lined Lounge Bra | Band 36-50, Cup B-DDD |
| Strapless | Special occasions, off-shoulder outfits | Goddess Bustier Bra | Extended plus sizes |
| T-Shirt Bra | Invisible under clothes, everyday wear | Fantasie Smoothing Balcony Bra | Up to 44 band, JJ cup |
| Bralette | Wire-free, light support | Wacoal Back Appeal™ Wire Free Bra / Cosabella Never Say Never Sweetie | Up to 40H |
Expert Bra Shopping Tips
- Measure yourself regularly. Bra size can change due to weight variations, hormonal changes, or age.
- Try different brands. Sizing and fit vary between manufacturers, so don’t be discouraged if one brand’s sizing seems off.
- Assess comfort first. A supportive band and cups that neither dig nor gap are crucial for long wear.
- Use online fit tools. Many top retailers offer quizzes or video consultations to help determine your best fit.
- Prioritize return policies. Look for stores that allow hassle-free returns, especially if trying a new size or style.
Frequently Asked Questions (FAQs)
Q: How do I find my correct bra size at home?
A: Using a soft measuring tape, measure around your rib cage just under your bust for your band size. For cup size, measure around the fullest part of your bust, then subtract your band measurement from this number and refer to sizing charts for the corresponding cup.
Q: What are the best bras for larger busts?
A: Look for brands with extended size ranges and reinforced panels, like Wacoal, Freya, and ThirdLove. Wireless styles from Bali and bralettes from Cosabella’s Curvy line are also highly rated for larger busts.
Q: Are wireless bras supportive enough for everyday wear?
A: Yes, modern wireless bras like the Bali Double Support Spa Closure Wireless Bra provide impressive support through design innovations such as wide bands and molded cups.
Q: Where can I find bras in hard-to-find sizes?
A: Bare Necessities, Savage X Fenty, and Cosabella offer some of the most inclusive size ranges. Check their online fit guides for the best advice.
Q: How often should bras be replaced?
A: Most bras should be replaced every 6-12 months, depending on frequency of wear and proper care (hand washing and air drying extends lifespan).
Making the Smart Choice: Where to Start Your Bra Shopping in 2024
In today’s market, finding the perfect bra is absolutely possible for every shape, size, and style preference. Whether you value innovation, inclusivity, sustainability, or haute Italian design, the stores and brands above provide something for everyone. Try multiple retailers for the best results, and don’t hesitate to take advantage of expert fitting tools, generous return policies, and burgeoning new styles.
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