19 Best Lingerie Brands That Celebrate Every Shape, Style, and Occasion
Discover stylish, empowering, and comfortable lingerie brands for every preference, size, and budget.
Lingerie is more than just an undergarment—it’s an avenue for self-expression, comfort, and confidence. With new brands continuously transforming the industry through innovation, inclusivity, and style, shopping for intimates has never been more exciting. Whether you’re stocking up on everyday bras, searching for curve-friendly fits, or eyeing decadent lace for special occasions, this guide explores the top 19 lingerie brands that embody the best in fashion, function, and empowerment.
What Makes a Great Lingerie Brand?
- Inclusive sizing that supports all body types
- Innovative designs for style, comfort, and practicality
- Quality materials for durability and luxurious feel
- Affordability without sacrificing aesthetics
- Brand ethos centered on empowerment and self-care
Let’s dive into the leading brands defining modern lingerie and what makes each stand out.
1. SKIMS
Best for: Minimalist, everyday bras and shapewear
Founded by Kim Kardashian, SKIMS launched as a shapewear brand but quickly evolved into a powerhouse of seamless underwear, loungewear, and bras. Its pieces are designed for comfort and functionality, with inclusive sizing and a wide range of neutral colorways. Bralettes, seamless thongs, and full-coverage bras crafted from smooth, stretchy fabrics have made SKIMS an essential for underwear drawers everywhere.
- Thoughtfully designed for maximum comfort
- Variety of shades tailored for diverse skin tones
- Innovative, seam-free styles for discreet layering
2. CUUP
Best for: Unlined bras and elevated basics
CUUP is renowned for its modern approach to bra design: unlined, lightweight silhouettes that deliver natural support and understated appeal. The brand offers a vast size range and prioritizes the natural shape, making it a favorite for those who value comfort and simplicity with a touch of architectural interest. Clean lines and muted hues define CUUP’s signature aesthetic.
- Sheer mesh and micro-modal bralettes
- Supportive fits for minimalists
- Elegant, refined color palette
3. ThirdLove
Best for: Everyday comfort and half-cup sizes
ThirdLove has disrupted the lingerie market with its Fit Finder quiz, offering bras in over 80 sizes, including half-cup increments for precise fitting. Its memory foam bras adapt to your shape, providing ultimate comfort, while stylish details help elevate everyday essentials.
- Innovative sizing for a personalized fit
- Tagless designs reduce irritation
- Wide selection of colors and styles
4. Savage X Fenty
Best for: Fashion-forward, inclusive, bold lingerie
Rihanna’s Savage X Fenty has revolutionized the lingerie world with boundary-defying collections that celebrate all bodies. Offering sizes from XS to 3X, the brand boasts colorful, edgy designs, lace sets, and playful details that make every wearer feel empowered. The runway shows are known for their inclusivity and energy, further cementing Savage X Fenty as a leader in body positivity and diversity.
- Inclusive campaigns and sizing
- Playful, sexy designs for every mood
- Membership perks for regular shoppers
5. Natori
Best for: Luxe, feminine details and elegant basics
Natori blends Eastern silhouettes with Western sensibility, resulting in quietly luxurious lingerie crafted from sumptuous fabrics and delicate embroidery. The collection covers everything from everyday t-shirt bras to ornate lace underpinnings, all designed to feel special without being fussy—perfect for those seeking timeless sophistication.
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- Intricate lace and satin
- Understated glamor and comfort
- Long-lasting essentials and showpieces
6. Araks
Best for: Sustainability, pared-back chic, subtle brights
Araks is celebrated for eco-friendly production and signature color-blocked designs. The brand uses organic cotton, recycled materials, and vibrant hues to create bralettes and briefs that feel as good as they look. Their collection leans toward minimalist shapes with an energetic twist, making it ideal for conscious consumers.
- Commitment to sustainability
- Contemporary color palette
- Soft, breathable fabrics
7. Aerie
Best for: Body-positive, affordable basics
Aerie’s Real campaign reshaped lingerie marketing by featuring non-retouched models and a vast array of sizes. The brand specializes in wire-free bras, loungewear, and comfortable underwear, with prices that make building a diverse drawer accessible to everyone.
- No retouching in advertisements
- Inclusive, confidence-building messaging
- Frequent sales and budget-friendly pricing
8. Negative Underwear
Best for: Ultra-minimalist, breathable basics
Negative Underwear strips down lingerie to its essential elements: comfort, fit, and simplicity. Their bralettes, undies, and bodysuits are made from lightweight micro-modal and mesh materials, celebrating utility over embellishment. This is the brand for those who prize barely-there feels and smart construction.
- Tagless, seamless finishes
- Neutral tones for understated style
- Perfect for everyday wear
9. Parade
Best for: Gender-inclusive, colorful, sustainable styles
Parade infuses joy and inclusivity into lingerie with playful palettes, bold prints, and recyclable fabrics. Their affordable, direct-to-consumer model ensures everyone can experiment with expression, while high-rise, hip-hugging, and thong silhouettes cater to every preference.
- Eco-friendly, innovative fabrics
- Gender-inclusive marketing and products
- Well-priced, high-quality basics
10. Fleur Du Mal
Best for: Statement-making, luxury lingerie
Designed to be seen, Fleur Du Mal’s pieces utilize ornate lace, silk, and embroidery for a decadent, boudoir-inspired look. Whether you’re dressing for a special event or indulging yourself, the sultry designs and elevated price point make these sets a self-care treat worth the splurge.
- Special occasion-worthy robes, bodysuits, and sets
- High-fashion collaborations
- Artful detailing for a showstopper effect
11. Boux Avenue
Best for: Versatility and affordability
Boux Avenue offers a comprehensive selection of lingerie, loungewear, nightwear, and even swimwear, making it a one-stop shop for every occasion. The brand is known for its reasonable pricing and wide size range, ensuring stylish comfort for all.
- Extensive style and color options
- Great for everyday and special wear
- Reasonably priced for wide accessibility
12. Lovehoney
Best for: Erotic, playful lingerie sets
Lovehoney, famous for its vast selection of sex toys, also boasts an impressive lingerie collection, from crotchless knickers to sexy slip dresses. The brand’s inclusive plus-size ranges and frequent sales make playful, empowering pieces attainable for everyone.
- Largest online range of adult lingerie
- Discounts and incentives for new shoppers
- Inclusive sizing, bold designs
13. Free People
Best for: Boho-chic, comfortable bralettes
Free People is synonymous with bohemian style, and their lingerie collection is no exception. Focusing on comfy, seamless designs and delicate lace, FP’s intimates are perfect for layering or worn alone for effortless style.
- Comfort-first construction
- Subtle laces and soft fabrics
- Ideal for everyday wear and special layering
14. Dora Larsen
Best for: Colorful, sustainable lingerie
Dora Larsen stands out with unique candy-colored, color-blocked lingerie crafted from responsibly sourced materials. With only two collections released per year, their embroidered, lace, and tulle intimates are both eco-friendly and exclusive.
- Responsible manufacturing practices
- Playful palette and creative shapes
- Highly sought-after limited releases
15. Scarlett Gasque
Best for: Vintage-inspired, glamorous pieces
This brand channels Old Hollywood and burlesque glamour, offering elegant corsets, robes, and suspenders with intricate detailing. Founded by designer Chloé Rogers, Scarlett Gasque’s luxurious pieces bring Marilyn Monroe vibes to any wardrobe.
- Signature silk corsets
- Delicate vintage-inspired finishes
- Statement lingerie for maximalists
16. Oséree
Best for: Fashion-forward statement lingerie + swimwear
Oséree blurs the lines between lingerie, swimwear, and party wear. Its Italian-made pieces feature glamorous feathers, gemstones, and sparkle, with many celebrity fans. Oséree’s eye-catching creations are designed to be shown off, not hidden.
- Luxe textures like lurex and metallics
- Versatile designs for pool or evening
- High-fashion, editorial appeal
17. Elomi
Best for: Full-cup bras for curvier bodies
Elomi is tailored specifically for fuller figures, offering supportive bras in sizes up to a J cup. Their collection includes swimwear and a range of comfortable, functional styles for everyday or special occasions. Diverse options for larger busts set Elomi apart in the market.
- Expertly engineered for support
- Curvy-friendly swimwear and lingerie
- Full coverage without bulk
18. Intimissimi
Best for: Italian craftsmanship and versatility
Intimissimi combines classic Italian style with an impressive range of intimates for both men and women. From lace-trimmed slips to fashion-forward everyday wear, the brand’s designs offer sophistication with plenty of unique flair. They’re also highly versatile—think bralettes that double as tops under blazers.
- Refined lace and silky touches
- Wide spectrum of styles and colors
- Practical for layering and styling
19. Calvin Klein
Best for: Timeless minimalism and iconic branding
Calvin Klein sets the standard for no-fuss, modern lingerie. Best known for its classic cotton logo sets, the brand also offers sophisticated designs with sheer panels and lace touches. The combination of minimalist aesthetics and everyday comfort make Calvin Klein an enduring favorite.
- Iconic branded basics
- Modern, clean silhouettes
- Unfussy elegance and reliable quality
Lingerie Brand Comparison Table
| Brand | Best Known For | Size Range | Price Point |
|---|---|---|---|
| SKIMS | Minimalist, shapewear | XS-4X | Affordable–Mid |
| ThirdLove | Fit innovation, comfort | A-I (including half cups) | Mid-range |
| Savage X Fenty | Bold, inclusive styles | XS-3X | Affordable–Mid |
| Fleur Du Mal | Luxe, sexy lace | XS-XL | Luxury |
| Aerie | Body positivity | XXS-XXL | Affordable |
| Calvin Klein | Timeless basics | XS–XL | Affordable–Mid |
| Elomi | Full-bust bras | 36–48, D–K | Mid-range |
| Boux Avenue | Wide range, affordability | 28A–40G | Affordable |
| Scarlett Gasque | Vintage glamour | S–XL | Luxury |
| Parade | Colorful, inclusive | XS–3X | Affordable |
Frequently Asked Questions (FAQs)
Q: How do I choose the right lingerie brand for my body type?
A: Start by considering brands that prioritize inclusive sizing and fit innovation, such as ThirdLove, Savage X Fenty, and Elomi. Check whether the brand offers your specific size and explore styles that suit your comfort and support needs.
Q: Which brands are best for plus-size lingerie?
A: Elomi, Savage X Fenty, Aerie, and Lovehoney offer extensive plus-size options. They are known for supportive full-cup bras, inclusive campaigns, and designs that celebrate curves.
Q: What are the most affordable lingerie brands?
A: Brands like Boux Avenue, Aerie, Parade, and Lovehoney frequently offer sales and budget-friendly basics. These make it easy to refresh your lingerie drawer without overspending.
Q: Which brands focus on sustainability?
A: Dora Larsen and Araks notably prioritize sustainable materials and responsible production methods. Parade also incorporates recycled and eco-friendly fabrics in many products.
Q: Where can I find statement lingerie for special occasions?
A: For luxurious, conversation-starting designs, try Fleur Du Mal, Scarlett Gasque, or Oséree. Their use of lace, embroidery, silk, and dramatic detailing make them ideal for those special moments.
Top Tips for Building a Versatile Lingerie Collection
- Mix basic staples (nude bras, seamless panties) with statement pieces (lace sets, bold colors).
- Invest in quality essentials for longevity and comfort.
- Consider brands with inclusive sizing for a better fit.
- Try new styles and fabrics: Mesh, micro-modal, and silk each have unique benefits.
- Don’t hesitate to treat yourself to special occasion lingerie—confidence can start from the inside out.
Conclusion
The evolving world of lingerie proves that there’s a brand and style for everyone—regardless of body shape, preference, or occasion. Explore these industry-leading brands to find your perfect match, experiment with new silhouettes, and elevate your everyday comfort and confidence with thoughtfully crafted lingerie.
References
- https://www.cosmopolitan.com/uk/fashion/style/g35565496/best-lingerie-underwear-brands/
- https://samanthamariko.com/2018/11/my-5-favorite-lingerie-brands-cosmopolitan-japan/
- https://www.cosmopolitan.com/style-beauty/fashion/a62805192/bra-types/
- https://www.cosmosourcing.com/blog/how-to-find-underwear-manufacturers-in-vietnam-top-underwear-suppliers-and-factories-in-vietnam-listnbspnbsp
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