25 Best Latinx Makeup and Beauty Brands to Elevate Your Routine
Explore 25 Latinx-owned makeup and beauty brands celebrating heritage, diversity, artistry, and innovation.
Celebrating Latinx Heritage Month is always worthwhile—especially as it offers a dedicated moment to honor the cultural richness, creativity, and influence of the Latinx community. Supporting Latinx-owned makeup and beauty brands not only helps amplify their voices in the industry but also invites you to experience vibrant shades, bold innovation, and products made for diverse beauty needs.
From high-impact matte lipsticks to colorful eyeshadow palettes, lashes, brushes, and skin-loving formulas, you’ll find something for every style and skin tone among these brands. Whether you’re building your beauty arsenal or seeking new favorites, our curated list ensures you discover the best the community offers.
- Embrace Latinx Culture with every product purchase
- Show Support for Latina Entrepreneurs and creators
- Discover Unique Formulas inspired by heritage, artistry, and innovation
- Diverse Beauty Solutions for every shade, hair texture, and style
Why Shop Latinx-Owned Beauty Brands?
Purchasing from Latinx-owned beauty brands reflects a commitment to diversity and authentic representation. Many companies intentionally source ingredients, artwork, and even packaging elements from Latin American countries, showcasing how beauty and culture interweave and evolve.
In addition, Latinx founders often design products that address overlooked beauty needs—ranging from bold pigments that pop on deeper skin tones to tools reflecting unique rituals and customs. Shopping these brands allows you to invest in empowerment, artistry, and a broader definition of beauty.
Meet the Latinx Stars of Beauty: Brand Highlights
Below, explore standout Latinx-owned beauty brands, their star products, founder stories, and cultural influences.
Treslúce Beauty
Founder: Singer and artist Becky G
Flagship Product: Empower Me Matte Lipsticks
Why You’ll Love It: Treslúce Beauty celebrates Latinx heritage, infusing products with ethically sourced Latin American ingredients (like nourishing mango butter) and artwork from Latinx creators.
The Empower Me Matte Lipsticks feature ultra-pigmented, long-lasting color without the dryness often found in matte formulas—thanks to hydrating butters and oils.
Fun Fact: The brand actively supports Latinx artists, ensuring a deeper cultural connection in every product.
Vive Cosmetics
Founders: Joanna Rosario-Rocha and Leslie Valdivia
Flagship Product: Cremosa Matte Lipstick in Mija
Brand Mission: Vive Cosmetics was born from a lack of Latinx representation in mainstream beauty. All products are cruelty-free, vegan, and designed to honor every facet of Latinx identity.
You’ll find liquid lipsticks, highlighters, makeup mirrors, and more, with shade ranges and campaign imagery reflecting Latinx diversity.
Notable Attributes: “Cremosa” means creamy—these matte lipsticks provide high color without sacrificing comfort.
Mia del Mar
Heritage: Team of women from Colombia, Argentina, Venezuela, Cuba, and Brazil
Best Seller: Life Is A Fiesta Eyeshadow Palette + Dual Ended Brush
Brand DNA: Inspired by Miami’s vibrant culture, Mia del Mar offers cruelty-free formulas in eye-catching palettes, contour kits, and blushes. Every launch channels the city’s energy, blending Latin American boldness with South Florida flair.
Also Try: Skincare essentials infused with Latin botanical extracts.
Golden Dream Beauty
Founder: Ydelays, Venezuelan entrepreneur
Go-To Product: Dama Lashes
What Sets It Apart: Four signature lash shapes—each designed to complement different eye shapes and makeup styles. Faux mink options, easy application, and long-lasting wear make these a go-to for bold, statement eyes.
Best For: Those who love expressive, eye-focused beauty looks.
PinkyBBeauty
Founder: Pinky Barrios
Highlight: Faux Mink Lashes, vibrant eyeshadow palettes
About: Originating from a passion for beauty and livestreaming, PinkyBBeauty champions high-impact formulas for everyday women of color. Their collection—from lashes and lipsticks to eyeliners—channels “neighborhood queen” glam: ambition, individuality, and confidence.
Signature: Lashes blend comfort, drama, and durability.
Ceremonia
Founder: Babba Rivera
Spotlight: Guava Leave-In Conditioner, Mascarilla De Babassu
Essence: Ceremonia are sustainable, nature-inspired haircare with ingredients sourced across Latin America (like aloe vera from Guatemala and cupuaçu butter from Peru). Each product is rooted in heritage rituals, designed for all hair types and textures.
Standout: Healthy curls and nourished hair for every routine.
What others are reading
Vitamiel
Mission: Fuses beauty rituals and cultural heritage in skincare and personal care products. Latinx-inspired, honey-rich formulas promote softness and protection, celebrating self-care traditions spanning generations.
BeautyBlender
Founder: Rea Ann Silva (Mexican-American)
Icon: The legendary Beautyblender sponge revolutionized application techniques, delivering flawless results on diverse skin tones worldwide.
Other Notable Latinx-Owned Makeup and Beauty Brands
- Sigma Beauty: Brazilian founders, best known for professional brush sets
- Bomba Curls: Founded by Lulu Cordero, inspired by Dominican hair rituals for nourishing curly textures
- Costa Brazil: Francisco Costa’s luxury skincare with Amazonian ingredients
- Tata Harper: Colombian founder focused on intensive, green formulations
- Ere Perez: Mexican-born founder blending Australian natural beauty with Latin sensibility
- Valdé Beauty: Refillable lip products that showcase Mexican craftsmanship and artistry
Latinx Beauty Brands: Product Table
| Brand | Founder | Best Seller | Unique Feature |
|---|---|---|---|
| Treslúce Beauty | Becky G | Empower Me Matte Lipstick | Cultural art, mango butter |
| Vive Cosmetics | Joanna Rosario-Rocha, Leslie Valdivia | Cremosa Matte Lipstick | Vegan, cruelty-free, inclusive shade range |
| Mia del Mar | Colombian, Argentinian, Venezuelan, Cuban, Brazilian team | Life Is A Fiesta Eyeshadow Palette | Colorful Miami-inspired packaging |
| Golden Dream Beauty | Ydelays | Dama Lashes | Four shape options for all styles |
| PinkyBBeauty | Pinky Barrios | Mink Lashes, Eyeshadow Palettes | High-impact colors for women of color |
| Ceremonia | Babba Rivera | Guava Leave-In Conditioner | Latin botanical ingredients |
How These Brands Are Changing the Industry
Latinx-owned beauty brands are reshaping beauty by combining tradition, innovation, and representation. Here’s how:
- Diversity in Campaigns: Featuring models of multiple backgrounds, skin tones, and hair textures.
- Cultural Ingredients: Infusing formulas with botanicals, oils, and extracts native to Latin America.
- Community Focus: Building brands that engage and support Latinx creatives, artists, and entrepreneurs.
- Inclusive Shade Ranges: Extensive color options tailored to the undertones and needs of darker complexions.
- Tradition Meets Trend: Blending homeland rituals with cutting-edge science for effective, meaningful products.
Beauty Shopping: How to Choose Your Best Fits
With so many standout options, picking the perfect products might feel overwhelming. Here’s what to consider:
- Desired Results: Are you looking for intense color payoff, everyday wear, or a skincare upgrade?
- Ingredient Sensitivity: Seek out vegan, cruelty-free, or botanical-rich formulas.
- Shade Selection: Brands like Treslúce and Vive offer wide ranges tailored for deeper skin tones.
- Tools & Accessories: Sigma’s brushes and BeautyBlender’s sponges elevate any makeup application.
- Cultural Connection: Choose brands aligning with your personal heritage or celebrating artistry that inspires you.
FAQs About Latinx Makeup & Beauty Brands
Q: Why is it important to support Latinx-owned beauty brands?
A: Supporting Latinx-owned brands amplifies diverse creators, promotes authentic representation in beauty, and helps narrow gaps in industry inclusion. It also fosters innovation tailored for undertones, traditions, and trends often overlooked by mainstream brands.
Q: Are these brands cruelty-free and vegan?
A: Many Latinx-owned brands, including Vive Cosmetics and Mia del Mar, specifically highlight cruelty-free and vegan formulas. Always check individual brand websites to confirm details for specific products.
Q: Which products are best for deeper or medium skin tones?
A: Treslúce Beauty, Vive Cosmetics, and Mia del Mar focus on high-pigment, buildable formulas that flatter medium to deep undertones. Their inclusive campaigns feature models spanning the spectrum of Latinx beauty.
Q: Do these brands offer international shipping?
A: Shipping policies vary by brand. Most offer US shipping; several, including prominent names like Treslúce and Vive, offer international options. Always consult their official websites for shipping availability and rates.
Q: Where can I learn more about Latinx beauty industry pioneers?
A: Follow founder stories and expert interviews via brand sites, social channels, and features during Hispanic Heritage Month. Many creators regularly share educational and inspirational content highlighting the artistry and legacy behind their launches.
Tips for Building Your Latinx Beauty collection
- Try Bundle Sets: Many brands offer curated boxes for lips, eyes, or brushes—perfect for sampling several bestsellers.
- Look for Limited Editions: Collaborations, holiday collections, and artist features often sell out quickly. Sign up for brand newsletters to catch these launches.
- Engage on Social Media: Follow brands for makeup tutorials, founder Q&As, and cultural spotlights that help you make informed choices.
- Share Your Looks: Tag brands and use their campaign hashtags to join a growing community celebrating Latinx beauty worldwide.
Conclusion: Elevate Your Beauty Routine with Latinx-Owned Brands
As the industry grows more inclusive, Latinx beauty brands shine as beacons of culture, innovation, and artistry. Whether you’re shopping in honor of Hispanic Heritage Month or year-round, diversifying your beauty shelf affirms and celebrates the vibrancy that only Latinx creators can offer. From striking colors to heritage-focused haircare and skincare, every purchase is a step toward thoughtful representation and bold self-expression.
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