13 Best Kosas Beauty Products Worth Trying in 2024
Discover the top Kosas beauty essentials for radiant, healthy skin—expertly reviewed, tested, and editor-approved for every skin type.
If you crave the instant glow of makeup but loathe what it does to your skin, you’re not alone. Enter Kosas, the brand that bridges high-performance cosmetics with real skincare benefits. Founded in 2015 by science enthusiast Sheena Zadeh, Kosas is now at the forefront of clean, skin-loving makeup, packed with ingredients that actively improve your complexion. With products catering to sensitive and combination skin, Kosas has won over editors, experts, and celebrities alike. Here, we break down the best Kosas beauty products of 2024—tested, reviewed, and loved by beauty insiders.
Why Kosas Stands Out
- Clean, sensitive skin-friendly ingredients that go beyond simply covering imperfections.
- Buildable formulas for customizable coverage and finish.
- Skincare-first philosophy: formulas designed to nourish and improve skin health.
- All makeup products are under $40.
- Emphasis on enhancing natural beauty rather than concealing it.
Kosas: A Brief Brand Story
Kosas was founded by Sheena Zadeh, a biological sciences graduate who sought to disrupt the standard makeup narrative. Her motto: cosmetics shouldn’t just sit on top of skin, they should care for it. Kosas’s ingredients reads like a skincare wish-list—think hyaluronic acid, peptides, niacinamide, and nourishing plant oils. Every formula is tested for comfort, clinical benefits, and long-lasting wear, making Kosas an essential line for beauty lovers who want more from their makeup.
Our Top Picks: The 13 Best Kosas Beauty Products of 2024
The Cosmopolitan beauty team put Kosas’s top sellers through rigorous testing. Here are the standouts that made the cut, including their key features, pros and cons, and why editors can’t get enough.
1. Kosas Revealer Concealer
- Price: $30 for 0.2 oz
- Key Ingredients: Hyaluronic acid, peptides, caffeine
- Shade Range: 38 options
This hero concealer is a recurring favorite among editors and fans, boasting more than 1,500 five-star reviews. What sets it apart? Its creamy, hydrating, and blendable formula camouflages dark circles, spots, redness, and blemishes—while actively improving skin texture over time. The finish is natural, never cakey, making it a safe bet for both dry and oily skin types. While a few struggled to find the perfect match and some found minor creasing, its benefits far outweigh any drawbacks.
- Pros: Hydrating, seamless blend, non-cakey finish.
- Cons: Shade matching can be tricky; slight creasing possible.
Editor Quote: “I’m obsessed with the creaminess of this concealer…it’s really hydrating on my dry-ish skin, which is always a plus.”
2. Kosas Weightless Lip Color
- Price: $26 for 0.14 oz
- Key Ingredients: Mango butter, cocoa butter, rosehip oil
- Shade Range: 12 classic and modern shades
If you struggle with dry, uncomfortable lipsticks, Kosas’s Weightless Lip Color is a game-changer. This lipstick envelops lips in hydration thanks to a blend of butters and botanical oils, leaving a smooth, satin finish that feels invisible. The color payoff is impressive, although some users wished the wear-time was slightly longer.
What others are reading
- Pros: Comfortably hydrating, medium-to-full coverage, sleek magnetic case.
- Cons: Lipstick bullet is delicate; be gentle during application.
Customer Review: “Creamy, long-lasting, and truly weightless. Stardust is a perfect neutral for everyday wear.”
3. Kosas Cloud Set Setting Powder
- Price: $34 for 0.32 oz
- Key Ingredients: Bamboo stem extract, passionfruit leaf extract
- Shade Range: 10 sheer tones
Editors reach for Cloud Set to get a natural, soft-focus finish minus the chalky residue. This weightless pressed powder blurs imperfections, sets makeup, and controls shine, all while keeping skin looking fresh and breathable. Non-drying and talc-free, it’s ideal for those who fear that powder will settle into lines or dry them out.
- Pros: Sheer, never chalky, smooth soft-matte finish.
- Cons: May not sufficiently mattify extra-oily skin.
4. Kosas Air Brow Tinted Gel
- Price: $24 for 0.11 oz
- Key Ingredients: Castor oil, panthenol, biotinoyl tripeptide-1
- Shade Range: 10 universal shades
This bestselling tinted brow gel tames, shapes, and lightly fills brows in a single swipe. Its nourishing formula encourages brow health, while flexible hold keeps arches in place (without crunchiness or flaking). Editors loved that it delivers fullness without a stiff, heavy look or feel.
- Pros: Quick, voluminous payoff; easy to use; never flaky.
- Cons: Might not be dramatic enough for very bold brow fans.
5. Kosas 10-Second Eye Gel Watercolor Eyeshadow
- Price: $15 for 0.15 oz
- Key Ingredients: Jojoba oil, orange flower water
- Shade Range: 7 playful shades
True to its name, this eyeshadow requires just seconds to apply. The water-based gel glides on effortlessly, dries quickly, and leaves a sheer shimmer or flush of color—all in a weightless, crease-resistant formula. One swipe is enough for a subtle wash; two or more and you’ve got a high-impact look.
- Pros: Quick application, long-wearing, buildable shimmer or tint.
- Cons: Shades are sheer and may need layering for deeper pigment.
6. Kosas Plump + Juicy Vegan Collagen Spray-On Serum
- Price: $48 for 3.3 oz
- Key Ingredients: Vegan collagen, peptides, hyaluronic acid
More than just a hydrating mist, this spray-on serum uses vegan collagen and peptides to visibly plump and freshen skin. Editors use it both before moisturizer and to set makeup for a revived, dewy look at any time of day.
- Pros: Multi-tasking formula, boosts hydration, fine mist application.
- Cons: Pricey for a spray but delivers noticeable skin benefits.
7. Kosas Wet Lip Oil Gloss
- Price: $22 for 0.15 oz
- Key Ingredients: Hyaluronic acid, peptides, avocado oil
- Shade Range: 8 juicy tints
This cushiony lip oil gloss provides a slick, glassy look without any stickiness. With a nourishing base of plant oils plus skincare actives, it hydrates lips while adding a soft wash of color.
- Pros: Non-sticky, moisturizing, beautiful shine.
- Cons: Not as intensely pigmented as a traditional gloss.
8. Kosas The Sun Show Moisturizing Baked Bronzer
- Price: $34 for 0.21 oz
- Key Ingredients: Camellia seed oil, shea butter, meadowfoam oil
- Shade Range: 4 radiant shades
For a believable sunlit glow, Sun Show Bronzer combines fine shimmer with moisturizing emollients for a skin-fresh finish. It delivers warmth without looking muddy or flat and blends easily onto all complexions.
- Pros: Lightweight, glowy, blendable, won’t settle into pores or lines.
- Cons: Subtle shimmer may not suit those who prefer fully matte bronzers.
9. Kosas Chemistry Deodorant
- Price: $16 for 2.4 oz
- Key Ingredients: Shikimic acid, mandelic acid, aloe vera
- Fragrance Options: Fragrance-free and scented
This clean, AHA-based deodorant neutralizes odor, brightens underarms, and soothes irritation, all without harsh ingredients. Non-irritating and residue-free, it’s a favorite among those who want sweat and odor control with skincare benefits.
- Pros: Effective, gentle, improves underarm appearance.
- Cons: May require reapplication on very active days.
10. Kosas BB Burst Skin-Boosting BB Cream
- Price: $38 for 1.3 oz
- Key Ingredients: Peptides, hyaluronic acid, zinc oxide SPF
- Shade Range: Inclusive skin tone selection
BB Burst is more than a tinted moisturizer—this lightweight formula hydrates, protects with mineral SPF, and evens out tone without looking or feeling heavy. The finish is undetectable, making it perfect for low-maintenance makeup routines.
- Pros: Breathable coverage, hydrates, includes SPF.
- Cons: Slightly dewy finish may not please very oily complexions.
11. Kosas DreamBeam Silicone-Free Mineral Sunscreen SPF 40
- Price: $40 for 1.5 oz
- Key Ingredients: Zinc oxide, ceramides, peptides
This mineral sunscreen doubles as a velvety primer. With broad-spectrum SPF 40, it protects and fortifies skin, leaving no white cast. Lightweight and silicone-free, it feels invisible—and layers seamlessly under makeup.
- Pros: High SPF, gentle, creates a smooth makeup base.
- Cons: May feel slightly moisturizing for very oily types.
12. Kosas Color & Light Cream Palette
- Price: $34 for 0.28 oz
- Key Ingredients: Shea butter, apricot kernel oil, jojoba oil
This dual-cream blush and highlighter palette gives a seamless flush and candlelit radiance. The emollient formula melds with skin for a natural, radiant finish and is easy to pat onto cheeks and brow bones.
- Pros: Blends flawlessly, non-greasy glow, versatile shades.
- Cons: Cream format may not work as well over powder foundation.
13. Kosas Brow Pop Dual-Action Define Pencil
- Price: $22 for 0.003 oz
- Key Ingredients: Pro-vitamin B5, castor oil, plant waxes
- Shade Range: 10 precise tones
Shape, fill, and define brows with this innovative dual-action pencil. The angled tip offers control for sketching fine hairs, while the spoolie blends pigment for soft, realistic results.
- Pros: Precise, blend-friendly, natural finish.
- Cons: Pencil may need frequent sharpening with heavy use.
Why Beauty Editors Love Kosas
- Every product is formulated to keep skin healthy, balanced, and comfortable.
- Kosas’s clean ingredient lists minimize risk for irritation or clogged pores.
- Buildable, blendable finishes mean you can customize your look for any occasion.
- Modern, inclusive shade ranges ensure there’s something for everyone.
- Eco-conscious packaging and ethical values align with a new generation of beauty buyers.
| Feature | Kosas | Conventional Brands |
|---|---|---|
| Core Philosophy | Skincare-first, non-toxic | Coverage-centric |
| Ingredients | Clean, active botanicals | May include silicones, parabens |
| Sensitive Skin | Highly compatible | Variable risk of irritation |
| Shade Inclusivity | Wide, modern ranges | Often limited |
| Performance | Buildable, breathable, long-wearing | Heavier, less breathable |
Frequently Asked Questions (FAQs)
What makes Kosas different from other makeup brands?
Kosas centers every formula on clean, skincare-driven ingredients, aiming to heal, protect, and nourish your skin even as it perfects your look. The brand is also known for its buildable coverage and focus on sensitive skin.
Are Kosas products safe for sensitive skin?
Yes. Kosas is formulated to be gentle enough for sensitive and combination skin, using hypoallergenic ingredients and leaving out commonly irritating additives.
Can Kosas makeup improve skin quality over time?
Many Kosas products contain actives like hyaluronic acid, peptides, and antioxidants, which can support ongoing skin health and visibly improve hydration and texture with regular use.
Are Kosas products vegan and cruelty-free?
All products are cruelty-free; many are vegan, though a few may contain non-vegan waxes or dyes. Always check individual product listings if strict vegan standards are needed.
Where can I buy Kosas products in 2024?
Kosas is widely available online at major beauty retailers (like Sephora), select department stores, and through the official website. International customers can now find Kosas in select stores in regions like the Middle East and Europe as well.
Editor Tips for Making the Most of Kosas
- Pair the Revealer Concealer with Cloud Set Setting Powder for the ultimate natural, long-wearing base.
- Mix BB Burst with your moisturizer for a sheer tint on casual days.
- Layer Wet Lip Oil over Weightless Lip Color for all-day comfort and glossy color.
- If you want an instant “lifted” look, use Air Brow through arches and Brow Pop at the tails for definition.
Final Thoughts
With formulations that put skin wellness first, and color options that honor every skin tone and lifestyle, Kosas has cemented itself as an industry leader in 2024. Whether you’re makeup averse, skincare-obsessed, or simply looking for better beauty basics, these Kosas bestsellers deliver both immediate payoff and lasting benefits. Your skin will thank you.
References
- https://www.cosmopolitan.com/style-beauty/beauty/g62282726/best-kosas-beauty-products/
- https://www.cosmopolitan.com/uk/beauty-hair/makeup/g43496102/kosas-beauty-review/
- https://www.cosmopolitanme.com/beauty/kosas-uae
- https://www.aol.com/lifestyle/kosas-just-launched-eyeshadow-palette-130000925.html
- https://inbetweenpictures.com/blog/the-best-kosas-products-you-need-to-try
- https://kosas.com/collections/bestsellers
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