The Best Jewelry Brands to Shop Now: Cosmo’s Ultimate Guide
Discover the most stylish, affordable, and editor-approved jewelry brands for every taste, budget, and special occasion.
Searching for the best jewelry brands can be daunting, whether you’re after luxe fine jewelry, whimsical trendpieces, or affordable-yet-chic essentials. To help you build the ultimate jewelry wardrobe—layered necklaces, sparkly studs, timeless rings, or conversation-starting charms—we’ve curated Cosmo editors’ top picks and must-know brands from across the jewelry landscape, with something to fit every style and budget.
What Sets a Great Jewelry Brand Apart?
The top jewelry brands don’t just follow trends—they blend quality craftsmanship, distinctive design, and transparent materials with price points that work for real people. Whether it’s a celebrity favorite or an under-the-radar indie artisan, each brand on our list delivers pieces you’ll treasure for years and want to show off every day.
- Material quality: Solid gold, sterling silver, lab-grown and natural gemstones, and high-quality finishes make a difference.
- Design distinction: From timeless minimalism to bold statement-makers, the range suits different tastes.
- Budget-flexibility: Options for indulgent splurges and affordable treats alike.
- Positive ethos: Ethical sourcing, handcrafted techniques, and female-founded brands shine.
Editor Picks: Top Jewelry Brands to Shop
Below, discover Cosmo’s most-loved jewelry brands—each worth a spot in your collection. Whether you’re looking to treat yourself or find the perfect gift, start your search here!
Mejuri
Blending modern luxury with accessibly priced design, Mejuri has redefined fine jewelry for a new generation. Known for their signature diamond pieces, stackable gold rings, and mix-and-match earrings, the brand uses solid gold or sterling silver, plus lab-grown and ethically sourced diamonds.
- Solid gold pieces (hypoallergenic, more durable than gold-plated)
- Diamond jewelry starting at around $200, solid gold mini hoops from $38
- Free engraving on select products for a personalized touch
- Customer favorite: stackable rings and delicate diamond necklaces
“With its timeless, minimal designs, Mejuri makes it simple to start your ‘real’ jewelry collection, and is loved for its free engraving and mixable staples.”
BaubleBar
If you love color, sparkle, and playful boldness, BaubleBar delivers. The brand’s cult-favorite custom name bracelets, rainbow rings, and statement hoops are a hit among trendsetters and celebs alike.
- Affordable price points starting from under $30
- Personalized jewelry—from names to initials and birthstones
- Playful, experimental designs perfect for stacking and gifting
- Popular with Gen Z and millennials looking for unique accessories
Catbird
New York-based Catbird is the original home of the ‘forever bracelet’ and is a go-to destination for subtle, everyday fine jewelry. They specialize in delicate stacking rings, layering necklaces, and dainty bracelets crafted in solid gold or sterling silver.
What others are reading
- Lab-grown and natural diamonds
- Permanent jewelry experiences at the Brooklyn studio
- Exclusive collaborations with influential artists and designers
- Wedding line housed in their specialty ‘Wedding Annex’
The perfect pick for fans of understated elegance and those who want forever pieces.
Kendra Scott
Renowned for its playful use of color and shape, Kendra Scott is a favorite for statement earrings, signature stone necklaces, and trendy layering pieces. The brand is also celebrated for its philanthropic initiatives.
- Customizable jewelry bar for personal creations
- Wide range of styles—from bold to minimalist—at approachable prices
- Popular for gifts and special occasion styling
Adina Eden
A brand with a mission to empower, Adina Eden offers contemporary, fashion-forward designs inspired by the founder’s grandmother. Butterfly motifs, personalized charms, and eye-catching bangles are among the many options available.
- Sterling silver, gold vermeil, lab-grown diamonds, and semi-precious stones
- Charms celebrating personal milestones and advocacy causes (e.g., breast cancer ribbons)
- Regular magazine features, plus discounts for students and a robust loyalty program
Notte Jewelry
Based in New York, Notte Jewelry creates whimsical, delightfully unexpected designs. Think oversized rings, charm-laden necklaces, and earrings inspired by seashells, cherries, or celestial motifs.
- Sterling silver, gold-plated brass, pearls, and vivid enamel accents
- Nature-inspired shapes—flowers, stars, moons
- Affordability: most pieces well under $200
- Free shipping for qualifying US and international orders
Fresh, Instagram-friendly jewelry that channels playful creativity and New York cool.
Ana Luisa
Ana Luisa stands out with its commitment to sustainability—using recycled gold, carbon-neutral processes, and responsible sourcing. Their classic huggie hoops, mother-of-pearl pendants, and simple chains are perennial bestsellers.
- Sustainably crafted pieces for under $100
- Timeless everyday basics and elevated essentials
- Known for eco-conscious packaging and practices
Soko
Soko merges contemporary design with ethical production, working with Kenyan artisans to deliver sculptural, statement-making jewelry. Expect architectural rings, bold cuffs, and earrings you won’t find anywhere else.
- Brass, recycled metals, and semi-precious stones
- Every piece handmade and directly empowering global craftspeople
- Strong social impact with every purchase
A great destination for those seeking ethical luxury with a point of view.
Jenny Bird
Beloved for its modern, sculptural jewelry, Jenny Bird has earned a cult following—especially for its best-in-class hoop earrings and chunky bracelets. The brand offers accessible price points with thoughtfully engineered design elements.
- Bold silhouettes including oversized links, layered chains, and innovative ear cuffs
- Durable finishes; pieces designed to make a statement
- Frequent editorial features in top fashion magazines
Peggy Li
Peggy Li delivers one-of-a-kind, handmade jewelry from San Francisco. Each piece is delicately crafted using global-sourced materials, and the designer’s work has appeared on TV shows from Buffy the Vampire Slayer to Jane the Virgin.
- Handmade, delicate pieces (earrings, necklaces, rings)
- Mostly gold-filled, sterling silver, and bronze
- Personalized touch and unique, wearable art
Ideal for those who appreciate craftsmanship and subtle individuality in their styles.
Mignon Faget
With over 50 years of experience, Mignon Faget is a New Orleans institution. The line features handcrafted jewelry inspired by architecture and local culture, with a focus on silver and distinctive design.
- Statement pieces: cosmic pendants, sculptural ear cuffs, layer-friendly bangles
- Sterling silver and 14k gold options; wide price range
- Beloved for both comfort and lasting quality
Perfect for gifting something unforgettable—or scoring your own unique keepsake.
How to Build the Ultimate Jewelry Wardrobe
No matter your style, the right mix of brands lets you curate a collection that works for all occasions and moods. Our editors recommend:
- Investing in timeless basics (simple gold hoops, stacking rings, classic chains)
- Getting playful with trendy, statement pieces for nights out or special occasions
- Layering different materials—combine gold, silver, pearls, beads, and enamel for a personal touch
- Mixing affordable finds with investment jewelry for variety and longevity
Don’t be afraid to explore pieces outside your comfort zone—sometimes a bold ring or colorful earring becomes your new signature!
FAQs: Your Jewelry Brand Questions Answered
How do I know if a jewelry brand is high quality?
Look for transparency in materials (solid gold, sterling silver, certified gems), clear information on sourcing, positive reviews, and strong aftercare or warranty policies.
What’s better for sensitive skin: solid gold or gold-plated?
Solid gold (especially 14k or higher) and sterling silver are hypoallergenic and durable, making them the safest choices for sensitive ears or skin.
Are lab-grown diamonds worth buying?
Yes! Lab-grown diamonds are visually and structurally identical to mined diamonds—often at lower prices and with a lighter environmental impact. Many top brands now feature them in their collections.
How do I care for my jewelry to make it last?
- Store pieces separately to avoid scratches
- Remove jewelry before swimming, showering, or intense workouts
- Clean regularly with a soft, non-abrasive cloth
Which jewelry brands are best for gifting?
Mejuri, Catbird, BaubleBar, and Kendra Scott all offer gift-friendly packaging, personalization options, and styles for every personality.
Comparison Table: Top Jewelry Brands at a Glance
| Brand | Key Style | Price Range | Material Focus | Unique Selling Point |
|---|---|---|---|---|
| Mejuri | Minimalist, stackable fine jewelry | $38–$8,000 | Solid gold, sterling silver, lab-grown diamonds | Free engraving; accessible fine jewelry |
| BaubleBar | Trendy, colorful statement pieces | $30–$150 | Gold-plated, resin, acrylic | Custom & personalized jewelry |
| Catbird | Dainty stackables, forever bracelets | $150–$10,500 | Solid gold, sterling silver, lab-grown diamonds | Permanent jewelry experience |
| Ana Luisa | Sustainable basics | $35–$150 | Recycled gold, silver | Carbon-neutral, eco-friendly |
| Kendra Scott | Colorful, customizable | $40–$200 | Gold plated, semi-precious stones | Custom jewelry bar |
| Jenny Bird | Bold, sculptural statements | $50–$350 | Gold/silver plated | Fashion-forward, engineered design |
| Soko | Ethical, artisan-made | $40–$200 | Brass, semi-precious stones | Handmade, social impact |
| Peggy Li | Handcrafted, delicate | $45–$110 | Gold-filled, sterling silver, bronze | TV-featured, one-of-a-kind |
| Mignon Faget | Statement, sculptural | $45–$300 | Sterling silver, 14k gold | Architectural, New Orleans-inspired |
Final Thoughts
From stackable staples to conversation pieces, sustainable investments to personalized charms, the best jewelry brands today offer something for every taste, every mood, and every price point. Build your own collection by exploring these editor-loved labels, and elevate your jewelry game with pieces you’ll treasure forever.
References
- https://brite.co/blog/the-top-10-affordable-jewelry-brands-for-every-budget/
- https://www.cosmopolitan.com/style-beauty/fashion/g63094380/best-affordable-jewelry-brands/
- https://www.cosmopolitan.com/style-beauty/fashion/a64341920/mejuri-jewelry-review/
- https://brokenenglishjewelry.com/blogs/press/cosmopolitan-all-the-best-jewelry-trends-to-wear-year-round-and-forever
- https://equidiversity.org/?l=43075714011700&mod=cae82d43&uri=news.php%3Fid%3D1437594-363%26name%3Dfamous+affordable+jewelry+brands
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