13 Best e.l.f. Products of 2024: Affordable Beauty Must-Haves
Tested and top-rated e.l.f. Cosmetics picks for lips, brushes, skin, and more—because beauty should be affordable and fun.
e.l.f. Cosmetics has revolutionized drugstore beauty by making high-quality, cruelty-free makeup and skincare accessible to everyone. Launched in 2004, the brand has become a cult favorite among beauty lovers, celebrities, professionals, and editors alike, thanks to its unbeatable mix of performance and price. e.l.f. routinely launches viral products that rival high-end classics—and sometimes even surpass them. Whether you’re a makeup newbie or a seasoned pro, these 13 top-rated products are editor-vetted favorites you need in your beauty bag for 2024.
Contents
- e.l.f. Glow Reviver Lip Oil
- e.l.f. Halo Glow Liquid Filter
- e.l.f. 16HR Camo Concealer
- e.l.f. Power Grip Primer
- e.l.f. Wow Brow Gel
- e.l.f. Camo Liquid Blush
- e.l.f. Luminous Putty Blush
- e.l.f. No Budge Shadow Stick
- e.l.f. Lock On Liner and Brow Cream
- e.l.f. Studio Small Angled Brush
- e.l.f. Ultra Precise Eyebrow Pencil
- e.l.f. Stay All Night Micro-Fine Setting Mist
- e.l.f. CC Camo Cream
e.l.f. Glow Reviver Lip Oil
Price: $9
This best-selling lip oil has become a viral sensation for good reason. Offering a non-sticky, glass-like shine, it rivals even the most luxurious lip oils but at a fraction of the price. Infused with nourishing oils including apricot, avocado, jojoba, and pomegranate, it leaves lips feeling cushiony, healthy, and hydrated. Editors gush about its comfortable wear and multi-hour longevity, with one reviewer noting, “These lip oils are just as good (dare I say better?!) than the cult favorites on the market.”
- Shiny but never goopy or sticky
- Offers a subtle tint and deep nourishment
- Perfect alone or over lipstick
e.l.f. Halo Glow Liquid Filter
Price: $14
This glow-boosting complexion booster is a dupe for much pricier radiant filters. The Halo Glow can be used alone, as a primer, mixed into foundation, or as a highlighter—making it one of the most versatile products in the e.l.f. lineup. Its luminous, second-skin finish enhances natural radiance for an instant “lit-from-within” glow. It’s a favorite of beauty editors and TikTokers alike.
- Multi-use: wear alone, as a glow primer, mixed with foundation, or as highlight
- Radiant but never glittery or oily
- Comes in a range of skin tone-friendly shades
e.l.f. 16HR Camo Concealer
Price: $7
If you’re looking for a high-coverage concealer that won’t budge, this is it. The 16HR Camo Concealer delivers flawless coverage that sets matte and lasts all day. It’s a go-to for covering blemishes, dark circles, and redness, and is beloved for its long-wear, crease-resistant formula. A little goes a long way, so the tube lasts and lasts, making it tremendous value.
- Full coverage with a natural matte finish
- Applicator allows for precise or broad application
- Available in over 25 shades
e.l.f. Power Grip Primer
Price: $10
One of e.l.f.’s top sellers, the Power Grip Primer, gives makeup impressive staying power. Its gel-based, slightly sticky texture helps foundation adhere like glue, while niacinamide works to even and brighten skin’s texture. Editors love how it leaves skin looking hydrated and makeup flawless for hours—even through humidity and long nights.
- Infused with 4% niacinamide for added skin benefits
- Gel texture locks makeup in place
- Leaves complexion smooth, dewy, and poreless
e.l.f. Wow Brow Gel
Price: $5
Need full, fluffy brows in seconds? This fiber-packed brow gel defines, shapes, and sets brows while adding believable volume. It’s easy to use (no crunchiness or stiffness), has great lasting power, and comes in several natural-looking shades. It’s a go-to for both makeup minimalists and brow obsessives.
What others are reading
- Buildable formula for natural or bold brows
- Micro-fibers mimic hair for a full look
- Easy-to-use mini brush for precise application
e.l.f. Camo Liquid Blush
Price: $7
This liquid blush delivers highly pigmented, blendable color that lasts all day. Achieve a flushed, fresh-faced look with minimal effort. Editors and users compare it to prestige blushes costing three times as much. Available in a dozen shades, it offers everything from subtle nudes to bold, vibrant tones. The formula stays dewy and flattering on all skin types.
- Long-wear, weightless formula
- Blendable for a sheer or bold effect
- Large shade range, including unique lilacs and classic pinks
e.l.f. Luminous Putty Blush
Price: $7
An innovative cream-to-powder blush with a luminous finish, this formula provides a gorgeous, natural glow and blends seamlessly onto the cheeks. Its silky texture never emphasizes pores or dryness. The compact size makes it easy to throw in your bag for touchups.
- Dewy yet non-greasy finish
- Builds easily from subtle to striking
- Ideal for dry and normal skin types
e.l.f. No Budge Shadow Stick
Price: $5
Eye makeup is simplified with these creamy, twist-up shadow sticks. The waterproof formula glides on, delivering bold color that sets in seconds and won’t crease or smudge. Available in multiple matte and shimmery shades, these sticks are perfect for daily wear or creating dramatic looks.
- Easy to apply and blend—no brush needed
- Stays in place all day without fading
- Can be sharpened for precision work
e.l.f. Lock On Liner and Brow Cream
Price: $5
This multi-use pomade works as both an eyeliner and brow definer. Its creamy, smudge-proof formula gives you all-day wear, and it’s pigmented enough to build up bold strokes or maintain a natural look. Editor favorites pair it with the Studio Small Angled Brush for the ultimate winged liner or perfect arch.
- Rich pigment, blendable texture
- Stays put—no smearing or fading
- Suitable for brows and eyelids
e.l.f. Studio Small Angled Brush
Price: $4
This essential brush features a precise, angled edge that makes applying liner or brow cream a breeze. Its narrow shape allows for sharp wings or detailed brow sculpting. Durable and affordable, the small angled brush is a must for anyone creating precise eye looks.
- Creates defined, crisp lines or bold wings
- Super versatile—works for brows, liner, or even lip definition
- Easier to control than thicker brushes
e.l.f. Ultra Precise Eyebrow Pencil
Price: $5
This ultra-thin brow pencil allows you to mimic natural eyebrow hairs for a truly realistic effect. It comes with a built-in spoolie for grooming and blending. The result? Effortless, natural, and well-defined brows with staying power.
- Super-fine tip for detail work and easy shaping
- Accurate color match for most brows
- Affordable enough to buy multiples
e.l.f. Stay All Night Micro-Fine Setting Mist
Price: $10
Keep your look fresh from morning to night with this micro-fine setting mist. The ultra-light spray keeps makeup locked in place, all without feeling sticky or disrupting your foundation. Reviewers love the refreshing feel and the way it keeps everything looking vibrant hour after hour.
- Ultra-fine spray for even coverage
- Prevents makeup meltdown, even in humidity
- Suitable for sensitive skin
e.l.f. CC Camo Cream
Price: $15
This affordable “CC cream” acts as foundation, skincare, and SPF all in one. With full yet flexible coverage, it camouflages imperfections while nourishing your complexion, thanks to collagen, peptides, and niacinamide. The satin finish looks like skin—but better.
- Broad-spectrum SPF 30
- Covers redness, blemishes, and hyperpigmentation
- Skincare ingredients support skin health
Comparison Table: Top 5 Most-Loved e.l.f. Products
| Product | Best For | Key Benefits | Price |
|---|---|---|---|
| Glow Reviver Lip Oil | Juicy, shiny lips | Non-sticky, nourishing, subtle tint | $9 |
| 16HR Camo Concealer | Long-lasting coverage | Covers dark circles, blemishes, all-day wear | $7 |
| Halo Glow Liquid Filter | Radiant, glowing skin | Multi-purpose, skin-friendly ingredients | $14 |
| Power Grip Primer | Makeup longevity | Hydrates, locks makeup, smooths skin | $10 |
| Wow Brow Gel | Fuller, defined brows | Buildable, fibers, mini brush | $5 |
Frequently Asked Questions
Q: Are e.l.f. products cruelty-free?
A: Yes, all e.l.f. Cosmetics products are 100% cruelty-free and vegan, making them suitable for animal lovers and ethical shoppers.
Q: Which e.l.f. product is best for creating a glowy complexion?
A: The Halo Glow Liquid Filter delivers a radiant, lit-from-within finish and is often compared to luxury glow boosters at a fraction of the cost.
Q: Is e.l.f. makeup suitable for sensitive skin?
A: Most e.l.f. products are formulated without common irritants. However, always perform a patch test if you have sensitive skin.
Q: What e.l.f. product is the best viral dupe?
A: The Power Grip Primer and Camo Liquid Blush have both gone viral for mimicking luxury formulas at a significantly lower price.
Q: Where can I buy genuine e.l.f. Cosmetics?
A: Get e.l.f. products at major retailers like Target, Walmart, Amazon, Ulta, and directly on the e.l.f. Cosmetics website to ensure authenticity.
Why e.l.f. Cosmetics Leads Drugstore Beauty
e.l.f. Cosmetics has mastered the art of duping high-end favorites while consistently releasing innovative, high-performing new launches. The brand’s commitment to inclusivity, affordability, and quality has made it a go-to for everyone from beginners to professionals. Plus, its dedication to clean formulas and ethical standards makes it a leader in modern beauty. No wonder so many of its products fly off shelves and fill our makeup bags.
References
- https://www.ipsy.com/blog/best-elf-products-review
- https://www.cosmopolitan.com/style-beauty/beauty/g60320009/best-elf-products/
- https://www.livethatglow.com/elf-camo-liquid-blush-review/
- https://www.marieclaire.co.uk/beauty/make-up/best-elf-cosmetics-products
- https://www.cosmopolitan.com/style-beauty/beauty/g65025142/these-elf-skin-products-will-make-sunscreen-your-fave-step-in-your-beauty-routinetrust/
- https://www.elfcosmetics.com/lips-best-sellers
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