The Ultimate Guide to Celebrity Perfumes: Iconic Scents Chosen by Stars

Discover the celebrity perfumes loved by Hollywood’s biggest stars—and learn what scents make them unforgettable.

By Medha deb

Created on Sep 30, 2025

Discover the celebrity perfumes loved by Hollywood’s biggest stars—and learn what scents make them unforgettable.

Best Celebrity Perfumes: What Hollywood’s Biggest Stars Are Actually Wearing

Perfume has long been the invisible accessory of Hollywood—lingering in elevators, on red carpets, and between fans who dream of capturing a hint of their idol’s style. From cult classics to modern niche discoveries, the fragrance choices of celebrities inspire trends and fuel entire Instagram and TikTok communities. Below, we dive into the most iconic perfumes favored by today’s stars, offering a comprehensive guide to the scents that define modern celebrity style.

Why We’re Obsessed with Star Scents

The global perfume industry is booming, with celebrities often inspiring—and sometimes launching—the fragrances that sweep the market. Fans are drawn by the promise of prestige and a shortcut to star power, making celebrity-worn scents viral sensations and driving billions in sales. Beyond branding, it’s the personal picks—those bottles carefully chosen for everyday wear—that spark the most intrigue and copycat purchases among style devotees.

Authenticity: Many fans seek scents worn by celebrities in their real lives, not just those they promote publicly or develop themselves.
Exclusivity: Some fragrances are hard-to-find, adding to their allure and the sense of being part of an in-the-know club.
Trendsetting: A star’s endorsement can send a perfume flying off shelves, with TikTok and Instagram amplifying every mention.

Celebrity Perfume Picks: A-List Favorites

Below, we profile the signature scents worn by some of the world’s most recognizable celebrities, revealing the notes they prefer and the stories behind their choices.

Rihanna: Fenty Eau de Parfum & Dior J’adore

Signature Scent: Fenty Eau de Parfum
Rihanna’s own fragrance line, Fenty Eau de Parfum, is celebrated for its warm, spicy, and musky notes. The scent is a synthesis of Black luxury and sensuality—immediately recognizable and often described as unforgettable by those who have encountered it up close. Rihanna herself calls it “warming, spicy, and oozing luxury.”

Key notes: Magnolia, musk, tangerine, Bulgarian rose.
Vibe: Bold, sensual, and long-lasting.

Alternate Favorite: Dior J’adore
Rihanna’s love for Dior dates back to her childhood, with her mother working in duty-free perfume sales. The classic floral and radiant notes of J’adore fuel sentimental attachment—and emphasize the enduring appeal of luxury French fragrance.

Key notes: Ylang-ylang, Damask rose, jasmine.
Vibe: Elegant and timeless.

Taylor Swift: Tom Ford Beauty Santal Blush Eau de Parfum

According to fans and documentary footage, Taylor Swift is known to wear Tom Ford Beauty Santal Blush, a woodsy and warm fragrance layered with sandalwood, cinnamon, and ylang-ylang. Swift’s choice reveals a preference for warming, sophisticated scents that linger throughout arena tours and press events.

Key notes: Sandalwood, cinnamon, ylang-ylang.
Vibe: Intimate and subtly spicy.

Swift’s pick cements Tom Ford’s reputation for “powerful, memorable” fragrances that feel both classic and quietly provocative.

Meghan Markle: Jo Malone London Wild Bluebell Cologne

The Duchess of Sussex is regularly linked to Jo Malone London Wild Bluebell Cologne, a dewy, delicate floral blend that’s quietly sophisticated. It reads as fresh, sweet, and reminiscent of royal gardens in spring—a subtle choice reflecting Meghan’s understated elegance.

Key notes: Bluebell, lily of the valley, white musk.
Vibe: Fresh, clean, and approachable.

Hailey Bieber: Ex Nihilo Fleur Narcotique

Hailey Bieber has confessed an enduring love for Ex Nihilo Fleur Narcotique. This French perfume balances lush florals with fruity top notes and a woody base, making it both fresh and sophisticated.

Key notes: Peach, lychee, jasmine, peony, musk, oak moss.
Vibe: Modern, elegant, and Parisian chic.

Bieber’s consistent use of this scent underscores a preference for extraordinary florals—reinforcing her air of effortless glamour.

Gigi Hadid: My Burberry Black

Gigi Hadid gravitates toward My Burberry Black, a perfume designed to evoke “a London garden amidst a gathering storm.” It’s an intense reinterpretation that blends florals and patchouli into a captivating, dramatic fragrance.

Key notes: Jasmine, peach nectar, rose, patchouli.
Vibe: Deeply floral, moody, and refined.

Olivia Rodrigo: Maison Francis Kurkdjian Baccarat Rouge 540

One of the most viral scents in recent years, Baccarat Rouge 540 blends crystals, amber, and saffron for a luxurious, “barely there” effect. Olivia Rodrigo describes it as a fragrance that could be mistaken for someone’s natural skin—“if you’re like, an angel.” Its cult status is driven by how unique and memorable it is.

Key notes: Jasmine, saffron, cedar wood, ambergris.
Vibe: Ethereal, modern, and sophisticated.

Sydney Sweeney: Marc Jacobs Daisy

Sydney Sweeney reaches for Marc Jacobs Daisy, a clean, subtle perfume that’s neither overpowering nor generic. Sweeney herself calls it “dainty,” reflecting a love for understated elegance and timeless femininity.

Key notes: Strawberry, violet leaf, jasmine, sandalwood.
Vibe: Light, youthful, and fresh.

Zoë Kravitz: YSL Black Opium Extreme

The impossibly cool Zoë Kravitz swears by YSL Black Opium Extreme, which amps up the cult favorite with extra coffee and patchouli. It’s bold, edgy, and delivers lasting impact—perfect for Kravitz’s chic aesthetic.

Key notes: Black coffee, patchouli, white flowers, vanilla.
Vibe: Dark, intense, and urban glamour.

Sabrina Carpenter: Maison Margiela Replica By the Fireplace

Before launching her own line, Sabrina Carpenter gravitated toward Maison Margiela Replica By the Fireplace. It’s a comforting yet sophisticated blend evoking sweet woods, chestnut, vanilla, and hints of orange blossom—balancing maturity with playful sweetness.

Key notes: Burning wood, chestnut, vanilla, orange blossom, berry.
Vibe: Cozy, nostalgic, and sweet.

Gracie Abrams: Glossier You

Songbird Gracie Abrams counts Glossier You among her everyday favorites. This “skin scent enhancer” morphs subtly on each wearer, mingling pink pepper, iris, and musk for an ultra-personal, familiar vibe. Abrams likens it to “the perfect song”—different for everyone and just right for her own style.

Key notes: Pink pepper, iris, musk.
Vibe: Clean, minimalist, and softly intimate.

Alex Cooper: Juicy Couture Viva la Juicy

Podcast host Alex Cooper’s scent allegiance is clear: Juicy Couture Viva la Juicy, a caramel-infused, unmistakably 2000s fragrance she’s worn since childhood. Its loyal following and party-girl energy are part of what makes Cooper’s personality—and perfume—so memorable.

Key notes: Wild berries, mandarin, honeysuckle, caramel, vanilla, sandalwood.
Vibe: Sweet, playful, and bold.

Ariana Greenblatt: YSL Black Opium & Eilish

Young star Ariana Greenblatt blends YSL Black Opium (classic) with Billie Eilish’s Eilish for a custom mix of fresh and familiar. It’s a unique pairing of iconic dark coffee notes with the vanilla-musky warmth Billie Eilish designed herself.

Key notes YSL: Black coffee, white flowers, vanilla.
Key notes Eilish: Vanilla, musk, sugar rose.
Vibe: Modern, layered, and creative.

More Celebrity Fragrance Favorites

While the above scents are among the most closely linked to their famous wearers, additional favorites often surface in interviews, TikTok trends, and behind-the-scenes beauty routines. The table below summarizes some standout picks from stars whose perfume preferences drive trends worldwide.

Celebrity	Perfume	Primary Notes	Signature Style
Meghan Markle	Jo Malone London Wild Bluebell	Bluebell, lily of the valley, musk	Fresh, understated
Hailey Bieber	Ex Nihilo Fleur Narcotique	Peach, jasmine, musk	Modern floral
Rihanna	Fenty Eau de Parfum, Dior J’adore	Magnolia, rose, ylang-ylang	Sensual, luxurious
Olivia Rodrigo	Baccarat Rouge 540	Jasmine, saffron	Ethereal, elevated
Sydney Sweeney	Marc Jacobs Daisy	Violet, strawberry	Dainty, fresh
Zoë Kravitz	YSL Black Opium Extreme	Coffee, patchouli	Bold, cool
Gracie Abrams	Glossier You	Pepper, iris, musk	Skin scent, personal

Frequently Asked Questions (FAQs)

Q: What makes a celebrity’s perfume choice influential?

A: Celebrities’ perfume preferences often set global fragrance trends because fans admire their style, authenticity, and taste. When a star reveals a favorite scent, it typically sees a surge in popularity, especially if highlighted on social media platforms.

Q: Are celebrity-worn perfumes affordable?

A: While some celebrity favorites are luxury or niche and can be pricey, many—like Marc Jacobs Daisy or Juicy Couture Viva la Juicy—offer accessible price points and are widely available. High demand may impact availability, especially after viral moments.

Q: Should I choose a celebrity perfume to match my style?

A: Consider the mood, occasion, and notes you’re drawn to. Celebrities often pick scents that align closely with their public persona, but the best perfume for you is one that feels personal and resonates with your own taste.

Q: Do celebrities mostly wear designer perfumes or niche brands?

A: Many celebrities embrace luxury and niche brands for their distinctiveness, but cult classics and designer mainstays (Dior, Marc Jacobs) remain popular, thanks to their reliable quality and status.

Q: Can layering perfumes create a custom celebrity-inspired scent?

A: Absolutely. As seen in Ariana Greenblatt’s routine, combining fragrances or layering different notes can produce a unique, personalized profile that captures the essence of your favorite star—or your own creativity.

Celebrity Perfume Trends: What’s Next?

With the rise of #PerfumeTok and behind-the-scenes beauty secrets, fans are discovering new ways to experience celebrity style through scent. Expect more niche launches, skin scents, and blends that favor wearability and emotion over traditional luxury tropes. Whether you’re leaning into dainty florals or bold, moody blends, there’s never been a better time to explore the world of celebrity perfumes.

Niche and personalized blends are growing in popularity, offering wearers a scent that feels unique and exclusive.
Layering is in: More fans experiment by mixing perfumes for a signature result.
Skin scents—fragrances that enhance, not mask, personal aroma—are seeing a surge in demand.
Performance and longevity become key, with wearers seeking perfumes that maintain their impact all day.

Embrace the power of scent and let your favorite celebrity’s perfume choice guide your own fragrance journey—or spark your next signature scent.

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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