Best Black Friday & Cyber Monday Fashion Deals 2020: Major Discounts & Savings Guide

Discover the top Black Friday and Cyber Monday 2020 fashion deals—big savings on clothing, shoes, accessories & more!

By Medha deb

Created on Oct 2, 2025

Discover the top Black Friday and Cyber Monday 2020 fashion deals—big savings on clothing, shoes, accessories & more!

The Ultimate Black Friday & Cyber Monday 2020 Fashion Deals Guide

Black Friday and Cyber Monday are the most anticipated shopping days of the year, and 2020 brought record-breaking fashion deals—most available online due to the ongoing pandemic and a shift away from in-store crowds. Here’s your comprehensive guide to scoring the best fashion, footwear, and accessory deals all weekend long, including hidden gems, expert tips, and must-know dates.

Key Trends in 2020 Black Friday Fashion Deals

The 2020 holiday sales started earlier than ever, with many retailers launching deals weeks before the traditional post-Thanksgiving rush. Online shopping became the norm, allowing shoppers to browse hundreds of discounts from the comfort of their home.

Unlike previous years, 2020’s event was defined by deeper, broader, and more accessible sales for a wide variety of brands—from luxury designers to fast fashion and sportswear.

Major Brands & Their Best Black Friday Offers

Below, find a curated list of top brands and their standout Black Friday/Cyber Monday 2020 deals, with highlights on discounts, codes, and timing.

Brand	Discount	Code/Dates	Details
Adidas	Up to 50% off	Black Friday	Select items, site-wide
7 For All Mankind	40% off site-wide	Black Friday	Full collection included
Missoma	25% off site-wide	Black Friday	Jewelry and accessories
Jennifer Behr	30% off site-wide	THANKFUL	Black Friday, accessories
Nike	20% off sale styles	SHOP20, Nov. 27–28	Limited-time, select items
Nordstrom	Up to 50% off	Nov. 27–Dec. 1	Clothes, shoes, accessories
Nuuly	$20 off first two months	HOLIDAY2020, Nov. 23–30	Rental service
Outdoor Voices	Up to 70% off	Nov. 27–30	Activewear and clothing
Outerknown	30% off	Nov. 26–30	Full collection
The Outnet	25% off site-wide	BLACKFRIDAY, Nov. 27–Dec. 1	Online exclusive
Pandora	35% off jewelry	Every Friday in November	All jewelry, online
Parade	30% off, free mini scarf	Nov. 30	Cyber Monday special

Detailed Deals Breakdown

Adidas

Adidas shoppers could score up to 50% off select items during the Black Friday event, including their iconic Adicolor 3-Stripes Tights and other fan-favorite footwear and apparel.

7 For All Mankind

Denim lovers could take advantage of a site-wide 40% discount, making it a prime opportunity to stock up on premium jeans and jackets.

Missoma

Jewelry buyers were offered a 25% discount site-wide, including sought-after pieces like the Gold Ovate Hoop Earrings.

Jennifer Behr

A 30% site-wide discount with the code THANKFUL made luxury headbands and accessories more accessible.

Nike

Shoppers could enjoy an extra 20% off sale items using the code SHOP20 through November 28, making it easier to snag sportswear and sneakers.

Nordstrom

Nordstrom offered up to 50% off select clothing, shoes, and accessories, with deals running from Black Friday through December 1.

Nuuly: The Rental Advantage

For those interested in fashion rentals, Nuuly provided $20 off each of the first two months with the code HOLIDAY2020 from November 23–30, a great way to test out designer pieces.

Outdoor Voices

Activewear fans could save up to 70% site-wide, a rare deep discount for the brand’s popular workout gear.

Outerknown

Sustainable fashion enthusiasts could enjoy 30% off the entire collection from November 26–30.

The Outnet

For online bargain hunters, The Outnet extended a site-wide 25% discount with the code BLACKFRIDAY through December 1.

Pandora

Every Friday in November, Pandora shoppers were treated to 35% off all jewelry online, a generous offer for gift-givers and self-purchases alike.

Parade

Parade’s Cyber Monday special featured a 30% discount site-wide with a free Parade mini scarf with purchase on November 30.

Other Noteworthy Sales

The article also highlighted several other brands with significant discounts, including:

NAADAM: 40% off with code BLACKFRI40 from November 23–29, and up to 75% off select items on November 30.
Nasty Gal: 60% off site-wide from November 23–30.
H&M: 20% off everything, site-wide
Mango: Up to 50% off selected items
Mulberry: Up to 40% off bags via Farfetch’s designer sale
Monica Vinader: 25% off everything
AllSaints: 30% off everything

How to Shop Smarter During Black Friday & Cyber Monday

With so many overlapping deals, it’s essential to have a plan. Here are some expert tips for making the most of 2020’s holiday sales:

Research Early: Many brands launched sales early, so doing your homework well before the big day was crucial.
Sign Up for Newsletters: Subscribers often receive exclusive discounts or early access to deals.
Check for Stackable Codes: Some retailers allow codes to be stacked on top of sale prices for additional savings.
Compare Prices: Use shopping apps or browser extensions to ensure you’re getting the best possible deal.
Set a Budget: Impulse buying is easy amid the frenzy—set a budget and stick to your wishlist.
Check Returns & Shipping: During busy seasons, return policies and shipping times can change—review before you buy.

Frequently Asked Questions (FAQs)

When do Black Friday and Cyber Monday take place in 2020?

Black Friday is November 27 and Cyber Monday is November 30. However, many brands started their sales weeks early and extended them beyond these dates.

Are Black Friday fashion deals only available in-store?

No, most deals in 2020 were available online due to the pandemic, with brands emphasizing virtual discounts and safe shopping experiences.

What’s the difference between Black Friday and Cyber Monday deals?

Black Friday traditionally focuses on in-person and online deals across all categories, while Cyber Monday emphasizes online-only sales, particularly in tech and fashion.

What’s the best way to find the latest deals?

Follow your favorite brands on social media, subscribe to their newsletters, and regularly check trusted deal aggregators and fashion sites for the latest updates.

Can I return Black Friday purchases?

Most retailers maintain their standard return policies for Black Friday purchases, but it’s always best to confirm before buying, especially for final sale or discounted items.

Are beauty products included in these sales?

While this guide focused on fashion, many brands offered holiday deals on beauty and skincare as well. Check brand websites and beauty deal roundups for specifics.

How can I ensure my Black Friday/Cyber Monday purchases arrive in time for the holidays?

Shop early, select expedited shipping if available, and pay attention to retailer cutoff dates for holiday delivery.

Beyond Fashion: Additional Holiday Shopping Resources

The article also referenced links to beauty deals and a general overview of all holiday sales, not just limited to fashion. This holistic approach allowed shoppers to maximize savings across multiple categories during the holiday season.

Conclusion

2020’s Black Friday and Cyber Monday fashion deals were bigger and more accessible than ever, with deep discounts, extended sale periods, and a wealth of online-only offers. Whether you were after luxury accessories, everyday activewear, or sustainable fashion, there was something for everyone—just a click away. By planning ahead, comparing deals, and staying informed, savvy shoppers could maximize their savings and treat themselves (or their loved ones) to standout pieces at unbeatable prices.

Stay ahead of next year’s holiday sales by bookmarking trusted guides, signing up for alerts, and preparing your wishlist in advance—it’s never too early to start!

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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