The Best Beauty Products of 2011: Cosmo’s Ultimate Picks

Explore the standout beauty products of 2011, from hero skincare to must-have makeup, as chosen by Cosmopolitan’s experts.

By Sneha Tete, Integrated MA, Certified Relationship Coach
Created on

Cosmo’s 11th Annual Beauty Awards: The Best Beauty Products of 2011

The world of beauty is ever-evolving, but every year certain products stand out, setting new benchmarks for innovation, performance, and sheer desirability. Cosmopolitan’s 2011 Beauty Awards crowned the ultimate heroes in skincare, haircare, makeup, and more—distinguished not just for hype, but for real, tested results and expert acclaim. Dive in as we reveal the winners, insider tips, and why they dominated in a competitive beauty landscape.

Beauty Breakthroughs of the Year

Each year, certain launches redefine our routines. In 2011, innovations in texture, formulas, and delivery systems impressed both editors and consumers alike.

  • Clinique Even Better Clinical Dark Spot Corrector
    Taking home the coveted Breakthrough Award, this serum wowed experts by delivering visible improvement on stubborn spots and discoloration. Lightweight yet powerful, it works for a range of skin tones and is safe for daily use.
    Why it wins: Formulated with advanced brightening technology to fade spots without irritation.
    Hot tip: Apply morning and night, and always follow with SPF to maximize results.
  • DiorShow Waterproof Liner
    With a bulletproof, stay-all-day finish, this eyeliner survived everything from weepy movie marathons to blazing summer days without smudging or fading.
    Why it wins: Velvety pigment and impeccable long wear.
    Hot tip: Warm on the back of your hand before lining for the smoothest glide.

Skincare Champions

From cleansers that melt away stress to creams that keep skin hydrated for hours, the best skincare products of 2011 transformed faces and routines everywhere.

  • Nivea Creme
    Celebrating a milestone 100 years, this classic all-purpose moisturizer clinched the Best Classic Award for its universally beloved rich texture and restorative properties.
    Why it wins: Deep hydration and skin barrier support for any skin type.
    Hot tip: Dab onto dry patches, elbows, and hands for quick fix relief.
  • Vitamin C Serums
    2011 marked a major surge in antioxidant skincare. With Vitamin C at the forefront, serums fought dullness, battled free radicals, and faded dark spots.
    Why it wins: Brightening, antioxidant protection, and smoothing benefits.
    Hot tip: Layer under sunscreen in the morning for extra environmental defense.

Best Cleansers

  • Gentle Foaming Face Washes
    Inspired by the new trend toward less-harsh formulas, gentle foaming cleansers made waves, removing impurities without stripping the skin.
    Hot tip: Massage in for 60 seconds to maximize cleansing and stimulate blood flow.

Makeup Must-Haves

Cosmopolitan’s 2011 makeup picks blend artistry and practicality, ensuring you’re picture-perfect from the first swipe to the last. These are the essentials that defined the year’s beauty bags.

Eye Makeup Wonders

  • DiorShow Waterproof Liner
    Unfailing color that endured everything from shopping sprees to sleepovers. This liner set the gold standard for longevity and intensity.
    Best For: Smoky eyes, bold flicks, or waterline definition.
  • Volumizing and Lengthening Mascaras
    2011 saw innovation in brush designs and fiber technologies to lift and coat lashes for dramatic impact.
    Hot tip: Wiggle at the roots and comb upward for maximum lift.
CategoryTop ProductKey Benefit
EyelinerDiorShow Waterproof LinerNo-smudge, long-wear perfection
MascaraHigh-Impact Black Mascara (various brands)Fuller, longer lashes in one coat

Lip Care and Color

  • Hydrating Lip Balms
    With vitamin E and nourishing oils, new balms soothed, softened, and prepped lips for flawless color.
  • Vivid Lipsticks
    From classic reds to unexpected pinks, vibrant lipstick shades ruled beauty trends.
    Tip: For a softer look, blend with fingertip for a stain effect.

Flawless Skin

  • BB Creams
    While just starting to catch on in 2011, BB creams promised to blur imperfections, hydrate, and protect with SPF—all in one tube.
    Benefit: Smooth, even skin with minimal effort.
  • Long-Wear Foundations
    New formulas promised day-to-night wear with lightweight textures.
    Best for: Oily and combination skin types needing staying power.

Hair Heroes

From award-winning shampoos to styling products that changed the game, these hair picks tamed, styled, and nourished tresses of every type.

  • Moisturizing Shampoos
    The best picks combined gentle cleansing with nourishing ingredients to leave hair soft, shiny, and manageable.
  • Lightweight Conditioners
    These didn’t weigh hair down and were especially great for daily use.
  • Anti-Frizz Serums
    Humidity-fighting formulas kept flyaways in check and left strands sleek for hours.
    Hero ingredient: Silicone or natural oils for smoothing results.
  • Volumizing Mousses & Sprays
    Lifted roots, amped up texture, and gave limp hair new life without stiffness.

Best Tools

  • Ceramic Flat Irons & Curling Wands
    New heat tools offered adjustable settings to minimize damage while creating red-carpet waves or pin-straight perfection.
    Tip: Use a heat protectant spray before styling for optimal hair health.

Body & Bath All-Stars

The top-rated body products of 2011 offered more than just pretty packaging: They delivered serious results, comfort, and pleasure in every use.

  • Rich Body Butters
    Infused with shea or cocoa butter, these creams banished dry skin and left a lingering softness.
  • Scrubs
    Sugar and salt scrubs exfoliated gently, revealing fresher-looking, glowing skin underneath.
  • Sunless Tanners
    Slow-release formulas ensured even, streak-free color for a sun-kissed glow year-round.
    Tip: Exfoliate first and let dry to avoid uneven application.

Favorite Fragrances

From fresh florals to mysterious musks, standout scents of 2011 captured moods and memories, proving that the right fragrance can transform your entire presence.

  • Gourmand Notes
    Sensual blends of vanilla, caramel, and spice offered cozy, irresistible vibes.
  • Clean Florals
    Classics reimagined with modern notes like pear, peony, and white tea.
  • Roll-On Perfumes
    Perfect for touchups and on-the-go aroma layering.

Trendsetters and Editor Favorites

It wasn’t just about products; 2011 saw a rise in unique beauty philosophies and versatile, multi-use formulas. Editors celebrated brands that delivered innovation and reliability, as well as eco-friendly approaches and timeless staples.

  • Green Beauty Innovators
    Botanical-based formulas with less synthetic fragrance, more transparency, and sustainable packaging.
  • Multi-Taskers
    Cream blushes used as lipstick, oils that worked from scalp to cuticles, and tinted moisturizers with skin-loving ingredients.

Timeless Classics Still Reigning

While innovation ruled, classics like Nivea Creme and signature red lipsticks held strong, beloved for their reliability and universal appeal. These timeless picks were included not simply for nostalgia, but for continuing to deliver consistent, visible results year after year.

  • Nivea Creme – As versatile now as ever, great for face, hands, or anywhere skin needs soothing.
  • Classic Red Lipsticks – Unmatched for their ability to instantly elevate any look.

Frequently Asked Questions (FAQs)

Q: How does Cosmopolitan select the best beauty products each year?

A: Products are nominated by beauty editors, tested on a range of skin and hair types, and must deliver consistent, real-world results and value. Readers’ favorites and industry breakthroughs get special consideration.

Q: What makes a product a “breakthrough”?

A: Breakthrough products combine innovative ingredients, advanced science, and a proven ability to solve common beauty concerns in a new or more effective way than before.

Q: Are classic products still relevant among all the new launches?

A: Absolutely. Time-tested classics like Nivea Creme still top the charts due to their reliable performance and multi-purpose appeal, even as new products emerge.

Q: Are any of the featured products suitable for sensitive skin?

A: Yes. Many award-winners—including gentle cleansers and fragrance-free moisturizers—are suitable for sensitive skin. Always patch-test new formulas if you’re unsure.

Q: Can these products be found internationally?

A: The majority are international brands or widely distributed, reflecting Cosmo’s global audience and relevance.

Expert Tips for Maximizing Your 2011 Beauty Routine

  • Layer for Longevity
    Apply makeup in thin, buildable layers for longer wear and a more natural look.
  • Don’t Skip Sunscreen
    SPF remains non-negotiable with any skincare routine, especially when using brightening or resurfacing formulas.
  • Embrace Multi-Use Products
    Streamline your routine and your makeup bag by choosing multi-taskers for travel and busy mornings.

Conclusion: 2011’s Beauty Product Hall of Fame

The beauty world moved fast in 2011, but the top picks from Cosmopolitan’s Beauty Awards continue to inspire and satisfy beauty lovers everywhere. Whether you’re a die-hard fan of timeless icons or a seeker of cutting-edge solutions, these products offer something for everyone—along with the promise that in beauty, the best innovations stand the test of time.

Sneha Tete
Sneha TeteBeauty & Lifestyle Writer
Sneha is a relationships and lifestyle writer with a strong foundation in applied linguistics and certified training in relationship coaching. She brings over five years of writing experience to thebridalbox, crafting thoughtful, research-driven content that empowers readers to build healthier relationships, boost emotional well-being, and embrace holistic living.

Read full bio of Sneha Tete