35 Must-Know Asian-Owned Clothing and Accessory Brands
Discover 35 inspiring Asian-owned brands redefining fashion and accessories, blending heritage and modern style across every wardrobe.
In a world brimming with fashion choices, supporting small businesses that genuinely resonate with your values can be transformative for both your closet and the broader community. Asian-owned clothing and accessory brands offer a diverse spectrum of style, from innovative ready-to-wear silhouettes to trendsetting handbags, and jewelry laden with cultural significance. Whether you seek to add color, self-expression, or eco-consciousness to your wardrobe, you’ll find countless gems among these labels.
This comprehensive guide presents 35 Asian-owned brands—spanning iconic designers, buzzy newcomers, and multi-generational family businesses—who blend heritage, innovation, and global perspective. Read on to find your next favorite brand—and to honor the vision, legacy, and impact of Asian designers across the world.
Why Shop Asian-Owned Fashion?
There are countless reasons to support Asian-owned fashion labels:
- Cultural celebration: Brands often incorporate traditional motifs, craftsmanship, and storytelling, introducing wearers to new perspectives and histories.
- Innovation in design: Many labels blend Eastern and Western influences, creating unique silhouettes, fabrics, and accessories you won’t find elsewhere.
- Empowering entrepreneurs: Your purchase helps drive visibility and success for marginalized founders and artists, fostering a more inclusive fashion industry.
- Sustainability: Numerous Asian-owned brands commit to vegan materials, upcycling, and conscious manufacturing practices.
35 Influential Asian-Owned Clothing and Accessory Brands
From affordable bags beloved by celebrities to luxury silk dresses and statement knitwear, these brands showcase the creative brilliance and business acumen of Asian designers and founders.
JW Pei
Founders: Yang Pei & Stephanie Li (China/USA)
- Best known for accessible, trendy bags crafted from vegan leather and recycled plastics.
- Celebs from Emily Ratajkowski to Gigi Hadid love their effortlessly chic silhouettes.
- Key styles: Gabbi Ruched Hobo, Tessa Crushed Shoulder Bag, Orla Weave Handbag
Prabal Gurung
Founder: Prabal Gurung (Singapore/Nepal)
- Romantic, modern glamour with a socially conscious vision.
- Launched in 2009, now a fixture on red carpets and worn by icons including Michelle Obama and Kate Middleton.
- Key pieces: Sequined Side Ruched Gown, Garden Embroidered Midi Shirtdress, Lily Twist Front Midi Dress
Peter Do
Founder: Peter Do (Vietnam/USA)
- Former Céline and Derek Lam designer, launched own label in 2018.
- Known for precise tailoring, minimalist silhouettes, and architectural details.
- Signature designs include sharp t-shirts, combo jeans, and inventive cutouts.
Claudia Li
Founder: Claudia Li (Singapore/New Zealand/China)
- Founded in 2015; debuted with an all-Asian cast runway show in 2018 as homage to heritage.
- Known for joyful prints, innovative materials, and sculptural bag shapes.
- Best sellers: Mesh Turtleneck Top, Paracord Fringe Macramé Bag, Slouchy Ribbed Sweater
Sandy Liang
Founder: Sandy Liang (USA/China)
- Downtown New York staple loved for its playful, nostalgic aesthetic.
- Combines statement fleece, bold outerwear, and whimsical accessories with Chinese-American stories.
- Collaborations with Baggu and sold-out collections spotlight lasting influence.
Tanming
Founder: Alex Ming (Hong Kong)
- One of Asia’s fastest-growing streetwear brands, mixing traditional motifs with oversized, modern silhouettes.
- Sustainable fabrics and small-batch production ensure high quality and a minimal carbon footprint.
What others are reading
Commission
Founders: Jin Kay, Dylan Cao, Huy Luong (Korea/Vietnam/USA)
- NYC-based label inspired by the founders’ memories of their mothers’ workwear from ’80s–’90s Asia.
- Blends structured tailoring and soft femininity in a celebration of diasporic identity.
Mirror Palais
Founder: Marcelo Gaia (Brazil/Philippines)
- Famed for romantic, dreamlike dresses and swimwear often seen on celebrities and viral social feeds.
- Emphasizes slow fashion, inclusivity, and unique vintage-inspired cuts.
Allina Liu
Founder: Allina Liu (China/USA)
- Founded in 2015, Liu’s designs blend Japanese Shibari knotting and art history influences.
- A favorite among celebrities seeking daring, feminine looks.
PH5
Founders: Wei Lin and Mijia Zhang (China)
- Futuristic knitwear label known for innovative fabrics and eco-friendly dyes.
- Playful, pastel-hued pieces carry technical mastery and optimism.
Tank Air
Founder: Claire Robertson-Macleod (Thailand/USA)
- Designed in Los Angeles with subtle Thai floral motifs and ultra-wearable basics.
- Beloved by Bella Hadid, Addison Rae, and Olivia Rodrigo for their perfect tank tops and halters.
Maison Kitsuné
Founders: Gildas Loaëc & Masaya Kuroki (France/Japan)
- Music and fashion hybrid label known for fox logo apparel and Paris-meets-Tokyo aesthetics.
- The brand’s playful, refined ready-to-wear is a global favorite.
Moondust
Founder: Mei-Ling Lee (Taiwan/USA)
- Sustainable brand specializing in bamboo fibers and hand-embroidered details.
- Evokes moonlit elegance in minimalist, soft silhouettes.
Hellessy
Founder: Sylvie Millstein (Japan/France)
- Luxury ready-to-wear brand recognized for bold tailoring and contemporary shapes.
- Celebrates multicultural identity through dramatic, wearable art.
Han Hua
Founder: Han Wen (China/USA)
- Focuses on modern interpretations of traditional Chinese fabrics and forms.
- Key hits: silk blouses, qipao-inspired dresses, and structured coats.
Jiwoo
Founder: Jiwoo Kim (Korea/USA)
- Gender-fluid streetwear referencing pop culture and Seoul street style.
- Famous for oversized windbreakers and cartoon graphic tees.
Valabit
Founder: Vari Wang (China/USA)
- Innovative accessories label blends traditional knotting with bold, architectural twists.
- Viral on TikTok for upcycled hair clips and sculptural jewelry.
Yuzefi
Founder: Naza Yousefi (Iran/UK)
- London-based bags known for unexpected geometrics and vibrant color palettes.
- Frequently featured in fashion magazines for standout shapes and craftsmanship.
Tatcha (Beauty/Fashion Accessories)
Founder: Vicky Tsai (Taiwan/USA)
- Celebrated for silk face masks, small accessories, and collaborations combining beauty with wearable art.
Lirika Matoshi
Founder: Lirika Matoshi (Kosovo/USA)
- Famous for whimsical dresses adorned with strawberries and butterflies.
- Became internet-famous for the “strawberry dress.”
Abacaxi
Founder: Sheena Sood (India/USA)
- Colorful, pattern-rich pieces drawing on Indian textiles and folklore.
- Sustainable handcrafting with modern silhouettes.
Vuori
Founder: Joseph Kudla (Japan/USA)
- Luxury activewear combining performance textiles with minimalist design.
- Commits to community-driven sustainability and comfort.
Private Policy
Founders: Haoran Li and Siying Qu (China/USA)
- Progressive NYC brand tackling social justice issues via fashion narratives.
- Known for universal unisex pieces, unique fastenings, and utilitarian style.
Sachin & Babi
Founders: Sachin and Babi Ahluwalia (India/USA)
- Renowned for beautiful embroidery and gorgeous eveningwear inspired by South Asian traditions.
- Popular for both formal events and laid-back elegance.
Liu Wren
Founder: Liu Wren (China/Canada)
- Handmade knitwear with unexpected silhouettes and heritage patterns.
- Praised for using local wool and traditional color techniques.
Jenny Bird
Founder: Jenny Bird (Hong Kong/Canada)
- Modern jewelry brand specializing in bold metal forms and clever layering pieces.
- Award-winning for its versatility and design-forward philosophy.
BYCHARI
Founder: Chari Cuthbert (Jamaica/Sri Lanka/USA)
- Personalized jewelry label popular for custom necklaces, including Michelle Obama’s DNC “Vote” necklace.
- Giftable, minimalist, and deeply meaningful.
Han Wen
Founder: Han Wen (China/UK)
- Avant-garde womenswear renowned for architectural tailoring and distinct lines.
- Pulls on centuries-old Chinese dressmaking traditions given a modern twist.
Omsom (Accessory/Food Adjacent)
Founders: Kim and Vanessa Pham (Vietnam/USA)
- Mainly a food brand, Omsom also creates stylish merch, tote bags, and kitchenwear repping their “proud, loud Asian home cooking” ethos.
Bala Bangles
Founders: Natalie Holloway & Max Kislevitz (India/USA)
- Fashion-forward fitness accessories—wearable weights beloved for both their function and Instagram-ready aesthetics.
Lei Jun
Founder: Lei Jun (China)
- Infuses streetwear with Chinese calligraphy, symbolism, and global hip-hop influence.
- Gained distinction for intensely collaborative capsule drops.
Xixi
Founder: Xixi Yang (China/USA)
- Uplifts Asian-American pride with statement graphic tees, hats, and jewelry.
- Proceeds partially support AAPI advocacy organizations.
More Notable Names
- House of Sunny: East Asian-inspired knitwear and dreamy cutout dresses.
- AAPI & Co.: Streetwear label donating a portion of profits to advocacy groups.
- Loup: Asian-American designed modern basics with impeccable tailoring.
- Jenni Kayne: Renowned for sustainable, relaxed lifestyle clothing blending Asian design roots and California ease.
- Ottolinger: Berlin-based experimental label with South Asian founders, drawing global acclaim for deconstructed art wear.
Frequently Asked Questions (FAQ)
Why is it important to support Asian-owned brands?
Supporting Asian-owned brands promotes a more diverse, inclusive fashion industry and helps challenge the systemic barriers that have historically limited opportunities for designers from marginalized communities. It also allows for cultural storytelling and innovation to reach wider audiences.
Are Asian-owned brands only for specific heritage groups?
No. These brands offer universal styles, catering to a global audience while often making space to celebrate unique heritage and cultural backgrounds. Anyone can support and appreciate their creativity.
What kinds of products do these brands offer?
The spectrum is broad! From vegan handbags and statement jewelry to luxe ready-to-wear and casual streetwear, there’s something for every style, age, and budget.
How can I find more Asian-owned businesses?
Beyond this list, many online directories and advocacy organizations regularly spotlight new and established Asian-owned labels in fashion, beauty, lifestyle, and beyond.
Are Asian-owned brands sustainable?
Many are at the forefront of sustainability, using recycled materials, small-batch production, and eco-friendly dyes. Look for brands that explicitly highlight their sourcing and manufacturing practices for more insights.
Final Thoughts
Whether you love timeless tailoring, streetwise accessories, or vibrant loungewear, supporting Asian-owned clothing and accessory brands means celebrating talent, heritage, and style. Integrate these labels into your shopping routines—not only for unique fashion, but also to stand in solidarity with communities leading a more inclusive fashion future.
References
- https://www.scmp.com/lifestyle/fashion-beauty/article/3084503/asian-made-america-fashion-label-inspired-clothes-founders
- https://www.cosmopolitan.com/style-beauty/fashion/a64784921/asian-owned-clothing-brands/
- https://fashionmagazine.com/style/asian-fashion-designers/
- https://www.cosmopolitan.com/uk/fashion/a65778050/scarf-dress-trend-south-asian-fashion/
- https://journals.sagepub.com/doi/10.1177/21674795251376958
- https://www.bestproducts.com/lifestyle/a35589016/asian-owned-brands/
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