Andreja Pejic on Modeling, Trans Visibility, and Redefining Beauty Standards
Renowned transgender model Andreja Pejic shares her journey, challenges, and vision for a more inclusive fashion world.

Introduction
Andreja Pejic is not just a model; she is a trailblazer who has redefined what it means to be beautiful in the fashion industry. As one of the first openly transgender supermodels to achieve global recognition, Pejic’s journey—from refugee to runway star—has shattered barriers and inspired countless individuals around the world. In this in-depth interview, she shares her experiences, challenges, and hopes for a more inclusive future.
Early Life and Discovery
Born in Tuzla, Bosnia and Herzegovina (formerly part of Yugoslavia), Andreja Pejic’s childhood was marked by displacement during the Bosnian War. After seeking refuge in Serbia, her family eventually settled in Melbourne, Australia, where she grew up as a political refugee. Despite early adversity, Pejic excelled academically and was known as a bright student at University High School in Melbourne.
Her life took a dramatic turn when she was scouted by Chadwick Models at age 17 while working at a McDonald’s in Melbourne. Her striking androgynous look caught the attention of the fashion world, and within a few years, she was walking both men’s and women’s runways for top designers like Marc Jacobs and Jean-Paul Gaultier. This unique ability to blur gender lines quickly made her an international sensation.
Breaking Barriers: Androgyny and Gender Fluidity
Pejic’s career initially thrived on her ability to model across the gender spectrum. She became famous for her androgynous look, which allowed her to work in both men’s and women’s fashion—a rare achievement in the industry. However, this success came with its own complexities. While celebrated for her versatility, Pejic faced pressure to remain androgynous, with some industry insiders suggesting that fully transitioning would hurt her career.
In a memorable 2011 Paris Fashion Week, Pejic walked in both men’s and women’s shows, challenging conventional notions of gender in fashion. Her ability to transcend traditional categories made her a symbol of progress, but it also highlighted the fashion industry’s reluctance to fully embrace transgender identities at the time.
Coming Out and Transitioning
In 2013, Andreja Pejic publicly came out as a transgender woman, changing her name from Andrej to Andreja and sharing her story on Facebook. She described the decision as a lifelong dream, saying, “My biggest dream was to be comfortable in my own body. I have to be true to myself and the career is just going to have to fit around that”. While she took pride in her gender-nonconforming career, she emphasized that her transition was about personal fulfillment, not professional strategy.
Transitioning in the public eye brought both support and challenges. Pejic has spoken openly about the emotional toll of reliving childhood trauma under scrutiny, but she felt a responsibility to inspire others and help reduce prejudice. Despite initial fears that her career might suffer, she eventually reclaimed her place in the industry, becoming the first openly transgender model to be profiled by Vogue and to sign a major cosmetics contract with Make Up For Ever in 2015.
Career After Transition: Triumphs and Challenges
After her transition, Pejic faced a period of uncertainty. Work opportunities dwindled temporarily, and she had to switch agencies. She describes this as “probably the most difficult period of my life,” but ultimately, her talent and visibility helped her regain momentum. Her perseverance paid off; she became a sought-after model and advocate, using her platform to speak out on issues of gender equality and trans rights.
Pejic’s post-transition career highlights both the progress and ongoing challenges in the fashion industry. While she acknowledges that the industry has become more inclusive in recent years, she notes that true acceptance for transgender models is still a work in progress. Her story underscores the importance of visibility and representation for transgender people in all areas of public life.
Advocacy and Impact
Beyond modeling, Pejic has emerged as a powerful advocate for transgender rights and greater diversity in fashion. She uses her platform to challenge stereotypes, promote understanding, and support young people questioning their gender identity. Her willingness to share her story has made her a role model for LGBTQ+ youth worldwide.
Pejic emphasizes the need for the fashion industry to move beyond tokenism and embrace genuine inclusivity. She believes that true diversity means not only featuring transgender models in campaigns but also ensuring they have equal opportunities and respect behind the scenes. Her advocacy extends to speaking engagements, media appearances, and collaborations with organizations promoting LGBTQ+ rights.
Personal Reflections and Future Aspirations
Reflecting on her journey, Pejic expresses gratitude for the progress that has been made but remains aware of the work still to be done. She hopes that her story will inspire others to live authentically and pursue their dreams, regardless of societal expectations.
Pejic also has ambitions beyond modeling. She has expressed interest in acting and using her voice to tell diverse stories that challenge mainstream narratives. Her multifaceted career serves as a reminder that talent and authenticity can transcend boundaries and create lasting change.
Frequently Asked Questions (FAQs)
Q: How did Andreja Pejic become famous?
A: Andreja Pejic first gained attention as an androgynous model, walking both men’s and women’s runways for top designers. Her unique look and versatility made her a global sensation, and her public transition in 2013 further elevated her profile.
Q: What challenges did Andreja Pejic face after her transition?
A: After coming out as transgender, Pejic experienced a temporary decline in work opportunities and had to change agencies. However, she eventually regained her footing and became a leading voice for trans visibility in fashion.
Q: What is Andreja Pejic’s impact on the fashion industry?
A: Pejic has broken barriers for transgender models, becoming the first openly trans woman to be profiled by Vogue and to sign a major cosmetics contract. Her advocacy has helped push the industry toward greater diversity and inclusion.
Q: What does Andreja Pejic hope to achieve in the future?
A: Pejic aims to continue advocating for LGBTQ+ rights, expand her career into acting, and inspire others to live authentically. She hopes to see even greater acceptance and opportunities for transgender people in all industries.
Key Achievements and Recognition
Year | Achievement |
---|---|
2011 | Walks both men’s and women’s runways at Paris Fashion Week |
2013 | Publicly comes out as transgender, changes name to Andreja |
2015 | Becomes first openly transgender model profiled by Vogue |
2015 | Signs major cosmetics contract with Make Up For Ever |
Ongoing | Advocates for LGBTQ+ rights and greater diversity in fashion |
Conclusion
Andreja Pejic’s journey from a refugee child to a global fashion icon and advocate is a testament to resilience, authenticity, and the power of visibility. Her story challenges outdated notions of beauty and gender, offering hope and inspiration to countless individuals. As the fashion industry continues to evolve, Pejic’s voice remains vital in the fight for a more inclusive and equitable world.
References
- https://time.com/3033898/andreja-pejic-transgender-model-serbian/
- https://www.oxfordstudent.com/2016/11/18/profile-andreja-pejic/
- https://kids.kiddle.co/Andreja_Peji%C4%87
- https://www.refinery29.com/en-us/2017/06/157619/andreja-pejic-interview-photos-pride-glitter-makeup
- https://www.chadwickmodels.com/divisions/celebrity/portfolios/andreja-pejic
- https://models.com/models/andrej-pejic
- https://www.youtube.com/watch?v=aE5yKNg9raU
Read full bio of Sneha Tete