The Ultimate Guide to the Abercrombie & Fitch Secret July 2023 Sale

Discover how to save big with exclusive tips, top picks, and must-shop deals during Abercrombie’s July megasale.

By Medha deb

Created on Oct 2, 2025

Discover how to save big with exclusive tips, top picks, and must-shop deals during Abercrombie’s July megasale.

If you’ve ever scrolled through style inspiration on social media, chances are you’ve seen Abercrombie & Fitch’s signature staples — think curve-hugging denim, flowing resort dresses, airy tanks, and polished activewear. As summer reaches its peak, the iconic brand has dropped one of its most anticipated sales of the year. Whether you’re a longtime fan or just discovering their revamped, universally flattering pieces, July’s ‘secret’ event is the best time to refresh your entire wardrobe without breaking the bank.

Sale Overview: What’s Happening and Why It’s a Big Deal

From now until July 24, Abercrombie & Fitch is taking 15% off thousands of coveted items, including denim, dresses, swimwear, and basics that define summer style. Even better: savvy shoppers can apply the stackable code “AF20” at checkout for an extra 20% off the already-reduced prices. With deep discounts and limited-time codes, nearly everything on their site is up for grabs at a serious steal.

Up to 50% off select styles in all categories
Extra 15% sitewide discount (auto-applied)
Additional 20% off with promo code: AF20
Popular sizes and top trends frequently sell out early
Sale ends July 24 — act fast for best selections

Why Everyone Is Obsessed With Abercrombie

Abercrombie has undergone a major transformation in recent years, swapping out the moose-logo tees for modern classics, chic fits, and extended sizing. Editors, influencers, and shoppers alike rave about the label’s commitment to size inclusivity, comfort, and on-trend yet wearable looks. Whether you’re seeking the perfect summer dress, the most flattering pair of jeans, or everyday basics with a premium feel, Abercrombie’s current lineup serves up something for every body type and occasion.

Size-inclusive denim that actually fits
Ultra-soft activewear and versatile basics
Wedding guest dresses that flatter all shapes
On-trend swimwear that mixes boldness with coverage
Effortless matching sets for instant vacation vibes

Top Sale Picks: Editor-Approved Must-Haves

To help you shop the sale like a pro, we’ve highlighted the most buzzworthy deals across key summer categories. Each item chosen blends impressive discounts with runway-inspired style.

Abercrombie & Fitch Linen Blend Maxi Skirt

This vibrant matching set was designed for summer getaways. Featuring ruched waist detailing, a breezy thigh-high slit, and layered tiers, the skirt promises endless styling options. Take 50% off during the event.

Perfect for travel, festivals, or sunset dinners
Tiers and slit maximize airflow, keeping you cool
Pair with a matching top for effortless vacation chic

Abercrombie & Fitch Crochet Mini Dress Coverup

Chic yet functional, this crochet cover-up is made from durable cotton for a lightweight, airy feel. The high neckline delivers the look of extra coverage while the openwork knit keeps you stylishly cool. Ideal for tossing on over swimsuits at the pool or beach.

Available at a deep discount for the sale
Silhouette flatters all figures
On-trend crochet is one of summer’s biggest micro-trends

Abercrombie & Fitch Split-Hem Vegan Leather 90s Straight Pant

Yes, you can rock leather pants in summer — especially when they’re this comfortable. The 90s-inspired straight cut, high-rise fit, and on-trend split hems combine to create a perfectly edgy look. Now reduced to just $22.

Stretchy, breathable vegan leather for warm-weather wear
Split hem maximizes style versatility for day or night
Great for brunch, concerts, or city exploring

The Smart Shopper’s Sale Strategy

To score the best deals and avoid missing out, it pays to be strategic. Here’s how editors recommend maximizing your savings during Abercrombie’s July event:

Shop early in the sale window. In-demand sizes and colors go fast.
Use the AF20 promo code at checkout to unlock additional savings.
Sort by your size and preferred categories to save time.
Don’t wait — revisit your cart soon, as items may disappear after a few hours.
Sign up for Abercrombie’s newsletter to access exclusive deals and alerts.

More Standout Pieces: Hidden Gems You Shouldn’t Miss

Linen-Blend Resort Dress: Ultra-light for heatwaves; comes in trend-forward prints.
Breezy Tank Sets: Mix and match with shorts or skirts for all-day layering.
TikTok-viral Denim: Abercrombie’s jeans are famous for real-fit sizing.
Dressed-Up Swim: Elevated one-pieces and high-waisted separates, all with generous markdowns.
Polished Jumpsuits: Take you from afternoon activities to sunset dinners.

Editor Q&A: The Best Ways to Build Your Summer Capsule

The capsule wardrobe movement is huge, and Abercrombie’s sale is the perfect time to curate a few high-impact pieces that mix and match effortlessly. Editors recommend shopping for items that can be worn repeatedly in different combinations for maximum value. Consider the following style essentials:

Category	Must-Buy Sale Picks	Styling Tips
Denim	Curve Love High-Rise Jeans, 90s Relaxed Straight	Add a white tank or graphic tee for instant cool
Dresses	Ruched Maxi, Linen Resort Dress	Pair with gold accessories and slides
Swimwear	Textured High Waist Bottoms, V-neck One-Pieces	Layer with a crochet coverup or sarong
Basics	‘SoftAF’ Tees, Ribbed Tanks	Use as layering pieces under overshirts or jackets
Activewear	UPF50+ Running Shorts, Seamless Sports Bras	Mix with basics for athleisure looks

Best Abercrombie Men’s Sale Picks

Don’t sleep on Abercrombie’s men’s range—newer collections include polished polos, tailored casual shirts, and weekend-ready shorts. Top markdowns include up to 50% off:

Linen-Blend Polo Shirts: Light, smart, and ideal for heat
9-Inch All-Day Shorts: Versatile for city or casual wear
Performance Button-Up Shirts: Dress up or down
Pull-On Swim Trunks: Quick-dry, stylish prints
Loose Jeans: Updated fits, comfort stretch

Trending Now: Summer’s Top Style Moments

Shoppers and influencers are especially loving these 2023 trends found in the Abercrombie megasale:

Tomato Girl Aesthetic: Flowy reds, gingham dresses, and playful separates.
Resort Chic: Breezy linens, oversized sunglasses, minimal sandals.
90s Revival: Straight leg pants, slouchy jeans, pastel ribbed tanks.
Crochet Everything: Coverups, bags, and knit accents.
Quiet Luxury: Neutral tones, high-quality linen, and tailored basics.

How to Shop the Sale Like an Editor

Abercrombie’s sales have become the shopping world’s best-kept secret. Here’s what editors suggest you do to get the very most from your haul:

Create a wishlist before browsing to avoid impulse buys.
Filter items by size to see what’s available and ready to ship.
Check for ‘final sale’ labels — these are often the absolute lowest prices.
Be flexible with color choices for access to the deepest discounts.
Pair items from different categories to maximize outfit options.

FAQs: Everything You Need to Know About Abercrombie’s July 2023 Secret Sale

When does the Abercrombie & Fitch July 2023 sale end?

The sale runs through July 24, 2023. Shop as early as possible for best selections and sizes.

How do I get the maximum discount?

First, the sitewide 15% discount is auto-applied. Use promo code AF20 at checkout for an additional 20% off. Combined, you can get up to 50% off select items.

Are returns allowed on sale items?

Yes, most sale items are eligible for return unless marked as ‘final sale’. Always check the item description for return policy details before purchasing.

Which categories are included?

Thousands of items are included, from denim and dresses to swimwear, basics, menswear, and accessory staples.

How do I ensure I get my size?

Shop as soon as the sale goes live and filter selections by your preferred sizes. Best-selling sizes tend to sell out within the first days of the sale.

Conclusion: Why This Sale Matters

The Abercrombie & Fitch July 2023 secret sale merges the best of inclusive fashion and unbeatable deals. Whether you’re looking to completely revamp your wardrobe, pick up high-quality staples at a fraction of the price, or simply indulge in a few summer treats, this is the event to prioritize. Just remember: act fast — these deals won’t last, but your style upgrades will!

References

Author

medha deb

Medha Deb is an editor with a master's degree in Applied Linguistics from the University of Hyderabad. She believes that her qualification has helped her develop a deep understanding of language and its application in various contexts.

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