50+ Best 4th of July Fashion Sales and Deals You Can’t Miss in 2023
Spectacular Fourth of July discounts on fashion and accessories—find, shop, and save big this holiday weekend.
Nothing says summer style like celebrating the Fourth of July with unbeatable fashion deals. As the holiday approaches, leading brands and retailers offer deep discounts across clothing, shoes, accessories, and more. Whether you’re looking to update your wardrobe with chic summertime essentials or score luxury designer pieces at a fraction of the cost, this comprehensive guide covers the standout sales you’ll want to shop right now.
Why Shop Fourth of July Sales?
The Fourth of July is a major summer shopping event, rivaling other holiday discounts. Retailers slash prices on seasonal collections, making it an ideal moment to:
- Refresh your summer and vacation wardrobe
- Stock up on everyday basics and statement pieces
- Get exclusive deals and limited-time promo codes
- Find gifts or splurge for yourself at up to 80% off
Below, discover the best fashion and accessory sales across dozens of top online stores. Shop now—most deals end after July 4th!
Top Fashion Brands & Retailers Offering Incredible Savings
| Brand/Retailer | Sale Details | Promo Code (if applicable) | Sale Dates |
|---|---|---|---|
| bebe | Up to 80% off sale items | – | July 2–July 5 |
| BEYOND by Vera | 20% off SS23 collection | 4JULY20% | Now–July 5 |
| Dolce Vita | 30% off select styles | FIREWORK | Now–July 4 |
| DVF | Extra 20% off sale items | – | Now–July 4 |
| Follow Suit | 20% off select styles | – | Now–July 4 |
| Girlfriend Collective | 25% off sitewide; up to 50% off select | – | Now–July 4 |
| Havaianas | Extra 40% off select sale styles; 20% off select full price | – | Now–July 5 |
| Hurley | Up to 40% off sitewide; free hat for $150+ orders | – | Now–July 4 |
| I.AM.GIA | Up to 75% off sitewide | – | Now–July 2 |
| JINS | 20% off sitewide | Fireworks20 | Now–July 4 |
| Old Navy | $2 flip flops; $4 flag tees; $10 swim; $12 shorts | – | Now–July 6 |
| Palladium | Extra 25% off markdowns | – | Now–July 4 |
| peony | Up to 30% off La Vie En Rose collection | JULY4TH | Now–July 5 |
| Petal & Pup | 25% off sitewide | – | Now–July 4 |
| PrettyLittleThing | Up to 70% off sitewide; extra 20% off | FIREWORK | Now–July 4 |
| ThirdLove | Up to 50% off sitewide | – | Now–July 5 |
| Ramy Brook | Extra 20% off dresses (sale/select full-price) | FIREWORKS | Now–July 4 |
| Rebecca Minkoff | Up to 75% off select styles | – | Now–July 5 |
| Savannah Morrow | 20% off select styles | SUMMER20 | Now–July 4 |
| Saylor | Extra 15% off sale styles | JULY23 | Now–July 4 |
| SIMONMILLER | Up to 80% off select items | – | Now–July 4 |
| Simone I. Smith | 50% off sitewide; free shipping | – | Now–July 9 |
| Solid & Striped | 25% off sitewide; up to 75% off sale with code | July25 | Now–July 25 |
| Storets | 30% off sitewide | XSUM23 | Now–July 5 |
| Velvet Caviar | Buy one case, get one free | – | Now–July 4 |
| Vince Camuto | Extra 30% off sale styles (up to 65% off) | EXTRA30 | Now–July 5 |
| Vionic | 30% off select styles; free shipping | – | Now–July 4 |
| What Goes Around Comes Around | Up to 20% off luxury/vintage wear, accessories, jewelry | – | Now–July 4 |
| Zadig & Voltaire | 50% off select SS23 styles | – | Now–July 5 |
Trending Categories to Shop This Independence Day
- Women’s & Men’s Clothing: Summer dresses, tees, denim, swimwear, polos, shorts, and more
- Footwear: Sandals, sneakers, boots, designer shoes, and comfortable kicks
- Accessories: Sunglasses, jewelry, handbags, hats, and tech-friendly cases
- Activewear: High-performance leggings, bras, and tops for workouts or lounging
- Designer Labels: Luxury ready-to-wear, premium denim, and sophisticated statement pieces
How to Maximize Your Savings
- Check the sale period for each retailer; many deals end on July 4 or July 5, but a few last until later in July.
- Use provided promo codes for extra savings—be sure to enter them at checkout.
- Compare prices and discounts; some brands offer sitewide deals, while others focus on specific categories or collections.
- Look for “buy one, get one” offers for added value on accessories and tech cases.
- Don’t forget about free shipping offers!
Spotlight: Editor Picks for Unbeatable Value
- bebe: Up to 80% off—shop party-ready summer dresses and statement sets.
- Old Navy: Iconic $2 flip-flops, $4 flag tees, $10 swim, and $12 shorts for the whole family.
- Girlfriend Collective: Ethical activewear at up to 50% off; perfect for beach runs and yoga.
- PrettyLittleThing: Fashion-forward looks at up to 70% off plus an extra 20%—mix bold prints and Y2K styles.
- Solid & Striped: Buy fresh swimwear for pool parties at 25% off, with select items up to 75% off.
- Rebecca Minkoff: Luxe handbags and accessories up to 75% off—add a chic touch to any outfit.
- Vionic: Comfortable, supportive shoes at 30% off, plus free shipping—ideal for summer city walks.
Best Promo Codes and Sale Tips
- 4JULY20% for BEYOND by Vera
- FIREWORK for Dolce Vita and PrettyLittleThing
- FIREWORKS for Ramy Brook dresses
- JULY4TH for peony collection
- SUMMER20 for Savannah Morrow
- JULY23 for Saylor sale
- July25 for Solid & Striped discounts
- XSUM23 for Storets’ sitewide
- EXTRA30 for ultra-low Vince Camuto prices
- Fireworks20 for JINS eyewear
What others are reading
Frequently Asked Questions (FAQs)
Q: What types of items go on sale for the 4th of July?
A: You’ll find broad discounts across fashion staples like dresses, swimsuits, and tees, plus shoes, jewelry, and accessories. Many stores include sitewide promotions as well as markdowns on select summer collections.
Q: When do most Fourth of July sales start and end?
A: Most sales begin a few days before the holiday and run through July 4th, 5th, or occasionally later in July. Always check specific sale periods to ensure you don’t miss a deal.
Q: Can I use more than one promo code per order?
A: Typically, only one promo code is allowed per order—but some brands stack codes for extra savings on top of sale prices. Read the brand’s policy carefully at checkout.
Q: Are shipping fees waived during July 4th sales?
A: Many retailers offer complimentary standard shipping or minimum-purchase thresholds for free shipping during promotional periods.
Q: Where can I find the best online July 4th deals for fashion?
A: This guide features top brands with standout discounts. Prioritize multi-category retailers and established fashion names, many of which offer exclusive deals only for a limited time.
Expert Tips for Strategic Shopping This Holiday
- Preview favorite brands early; popular sizes and styles may sell out before July 4th.
- Sign up for store newsletters and alerts for early access or “extra off” flash sales.
- Read return and exchange policies before buying sale items, as some may be final sale.
- Follow fashion influencers for real-time deal updates and styling inspo.
- Create shopping lists for each retailer so you stay focused and avoid impulse buys.
July 4th Sale Highlights by Category
- Swimwear: Solid & Striped, peony, and Old Navy feature unbeatable swim deals.
- Loungewear & Activewear: Girlfriend Collective, ThirdLove, SIMONMILLER host deep discounts.
- Shoes: Havaianas, Hurley, Vince Camuto, Vionic offer stylish footwear at savings up to 65%.
- Handbags & Accessories: Rebecca Minkoff, Simone I. Smith, Velvet Caviar present luxury and trendy styles below retail.
Don’t Miss These Last-Chance Fourth of July Deals
Some of the steepest discounts end right at midnight July 4th, but a handful of brands extend their offers through July 5th or July 25th. Check opening and closing dates, polish your cart, and checkout swiftly so you don’t miss out. From statement dresses to comfy summer loungewear, this Independence Day is the prime moment to snag your wish-list pieces.
- Shop bebe and SIMONMILLER for up to 80% off on bold and elegant partywear.
- Grab summer staples affordably at Old Navy and Palladium.
- Update your accessories game with deals from Rebecca Minkoff, Simone I. Smith, and Velvet Caviar.
Summary: Celebrate and Save
Embrace the spirit of Independence Day with fresh fashion while saving big. With over 50 featured sales and deals, there’s a look and a price for everyone. Bookmark this guide, shop strategically, and show off your new finds all summer long!
Remember: Check sale periods for each brand, use the correct promo codes at checkout, and browse the categories most relevant to your style—happy shopping!
References
- https://www.cosmopolitan.com/style-beauty/fashion/a44392353/4th-july-sales-deals-2023/
- https://www.townandcountrymag.com/style/fashion-trends/g36878626/july-4th-sales-deals/
- https://www.cosmopolitan.com/style-beauty/fashion/a61426710/4th-of-july-clothing-sales/
- https://www.reviewjournal.com/business/casinos-gaming/cosmo-deal-was-most-profitable-single-asset-sale-ever-for-financial-giant-2611341/
- https://en.wikipedia.org/wiki/Cosmopolitan_of_Las_Vegas
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