The Definitive Guide to 2020’s Top Hair Color Trends
Discover the essential hair color trends of 2020—from subtle balayage and buttery blondes to bold blues, vibrant reds, and everything in between.
2020 Hair Color Trends: An Essential Guide
Every new year brings fresh color trends, and 2020 is no exception. Whether you want a natural update or a head-turning transformation, the hottest hair colors this year offer something for everyone. From subtle highlights to vivid shades, each trend channels the optimism and creativity defining this new decade. Below, discover the year’s most in-demand hues, professional insights, and everything you need to know to refresh your look.
The Reigning Hair Color Trends of 2020
Celebrity stylists and top colorists agree: diversity, dimension, and personalized color are the pillars of this year’s biggest hair trends. Explore the defining styles shaping salons and social media alike.
Twilighting: Brunette with Depth
Twilighting merges babylights and soft ombré, creating a brunette base illuminated by delicate golden strands. The result is a multi-dimensional effect that grows out beautifully—making it both low-maintenance and on-trend. Twilighting works especially well for natural brunettes inspired by Selena Gomez’s signature look.
- Subtle golden undertones add warmth and brightness.
- Babylights create a natural, sun-kissed effect.
- Ideal for those seeking a gradual, blended grow-out.
2000s Two-Tone: Bold and Edgy
The 2000s Two-Tone style is back, championed by artists like Dua Lipa and Christina Aguilera. This look features stark contrast with a brunette base and platinum or honey-blonde upper layers.
- Striking color blocking offers dramatic dimension.
- Best for the adventurous who love statement styles.
- Layered effect adds edge and youthful energy.
Orchard Red: The New Redhead
Orchard Red is 2020’s answer to timeless red, blending copper and brunette tones for a versatile, chameleon-like effect. Kendall Jenner famously debuted this shade in late 2019, igniting its overnight popularity.
- Neutral undertones make orchard red wearable for all skin tones.
- Works in various lights, shifting from brownish-red to vibrant copper.
- Requires regular color maintenance due to fast fading.
Cabernet Red: Lush & Muted
Cabernet Red brings a deeper, wine-inspired richness to the red hair family. Endorsed by style icons like Zendaya, it boasts muted yet striking undertones.
- Offers a sophisticated, modern alternative to classic red.
- Flatters various complexions, especially deeper skin tones.
Chunky Highlights: Retro Reboot
Chunky highlights make a comeback, this time toned down for modern appeal. Inspired by the bold streaks of the ’90s and ’00s, their updated style adds subtle contrast and dimension.
- Less drastic than their retro predecessors.
- Playful, face-framing highlights suit all hair types, including curls.
- Celebrity example: Jennifer Lopez’s fresh take on the look.
Buttery Blonde: Soft Warmth
Buttery blonde takes the lead among blonde trends, offering a warmer, rooted alternative to icy platinum shades.
- Features gold and honey undertones for a glow-enhancing effect.
- Rooted approach is lower-maintenance and creates softer regrowth lines.
- Best for brightening complexions and adding youthfulness.
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Classic Blue: Pantone’s Influence
As Pantone’s Color of the Year 2020, Classic Blue makes a splash in hair color. Its cool, ashy tones offer both vibrance and versatility.
- Great transition shade for those moving from platinum blonde.
- Neutralizes unwanted gold tones.
- Works on various hair textures and shades.
Rooted Greige: Modern Neutral
Rooted greige—a blend of beige, grey, and subtle root shadow—remains popular in 2020 for its versatility and edge.
- Combines warm and cool tones, suiting most complexions.
- Rooted effect offers longer wear between touch-ups.
Additional Trending Shades & Techniques
The following shades and coloring methods are also on the rise in 2020, expanding possibilities for every personality and hair type.
- Blonde Balayage: Customizable and universally flattering, balayage highlights work on all base shades, seamlessly blending lighter tones into darker hair.
- Caramel Balayage: Warm caramel streaks add sun-drenched glow, especially on brunettes seeking gentle contrast without going blonde.
- Honey Blonde: Creamy, multidimensional honey blondes suit all skin tones and provide year-round radiance.
- Glossy Brown: Lush, high-shine browns that complement all complexions; choose glossy espresso or warm almond for maximum depth.
- Silver Blonde: Modern platinum with silvery undertones, perfect for cool skin tones or those craving a bold, icy look.
- Lilac: Fashion-forward pastel, pairing soft violet with platinum for a delicate, standout effect.
- Golden Highlights: Subtle or statement-making shimmer for summer, best achieved with a skilled colorist.
- Dip Dye: A playful technique with bright or soft shades applied only to the tips, keeping roots natural.
- Rose Gold & Rose Brown: Warm pink-gold or subtle rose tones added to blonde or brown bases for a fresh twist.
- Neon: Vivid highlighter hues—from hot pink to electric green—make a splash for bold personalities.
- Jet Black: High-gloss jet black for a sophisticated, striking finish, especially on darker skin tones or those seeking drama.
- Light & Medium Auburn: Muted reddish browns ideal for those dipping into red tones or refreshing ombré styles.
- Strawberry Blonde & Reddish Blonde: Lighter spins on trendy red, offering bright, summery appeal while remaining wearable.
- Chocolate Brown: Classic, versatile, and endlessly elegant—can be spiced up with champagne or caramel strands.
- Caramel Mocha: Deep, rich brunette elevated by golden-caramel accents for added brightness and contrast.
- Magenta: Electric pink-purple hue for maximum individuality.
- Espresso: Warm, intense brown, often paired with amber highlights for a unique shimmer effect.
- Blowout Burgundy: Subtle, dark red undertones for depth and luxury, particularly flattering on deep complexions.
Expert Tips for Choosing Your Trend
Getting the best from any 2020 hair color trend means choosing shades that complement your skin tone and lifestyle requirements. Here’s how to decide:
- Cool skins look best in ashy, neutral, or cool rose and blue tones.
- Warm skin comes alive with caramel, warm blonde, and golden browns.
- Maintenance: Reds and bold brights fade faster and need frequent touch-ups, while rooted, balayage, and dark hues are more forgiving.
- Consult a professional colorist for personalized advice and optimal results, particularly for dramatic or multidimensional colors.
Maintenance Advice for Vibrant Color
Keep your color looking salon-fresh with these professional tips:
- Use sulfate-free shampoos and conditioners designed for colored hair.
- Limit heat styling and always use thermal protectants to prevent fading.
- Deep condition regularly for shine and strength.
- Gloss treatments can refresh tone and luster between appointments.
- Protect hair from chlorine and hard water to avoid color shifts.
- Schedule root touch-ups or toner refreshes as needed, especially for high-maintenance hues (red, fashion colors, platinum).
Popular 2020 Hair Color Trends at a Glance
| Trend | Main Features | Best For | Maintenance Level |
|---|---|---|---|
| Twilighting | Subtle babylights & ombré, brunettes with gold | Brunettes wanting dimension | Low |
| Two-Tone | Strong contrast, dual shades (eg. brunette & blonde) | Adventurous, bold styles | Moderate to High |
| Orchard Red | Mix of copper and brown, wearable red | Those curious about red shades | High |
| Buttery Blonde | Warm rooted blonde, bright yet natural | Anyone seeking softer blonde | Low to Moderate |
| Classic Blue | Ashy, vibrant blue | Trendsetters, cool skin tones | High |
| Glossy Brown | Deep, multidimensional shine | Low-maintenance color lovers | Low |
| Chunky Highlights | Face-framing, high-contrast streaks | Fans of ’90s/2000s style and curls | Moderate |
| Rose Gold | Warm blonde with pinky-copper tones | Those wanting something trendy | Moderate to High |
Frequently Asked Questions (FAQs)
Q: Which 2020 hair color trend is lowest maintenance?
Rooted and balayage shades—such as twilighting, rooted greige, and caramel balayage—are generally the most low-maintenance, with soft, blended roots allowing for extended growth between salon visits.
Q: What hair color trends suit all skin tones?
Glossy browns, honey blondes, and neutral rose browns usually flatter most skin tones due to their balanced undertones. Consult your colorist for a personalized adaptation.
Q: Do fashion colors and reds fade quickly?
Yes, reds, fashion shades (like Classic Blue, Magenta, and Lilac), and pastel tones fade significantly faster than natural shades. Use gentle, color-safe products and tone regularly to maintain vibrancy.
Q: How can I keep my colored hair healthy?
Regularly use deep conditioning treatments, minimize heat styling, and use products with UV protection. Always wash with sulfate-free, color-safe shampoos and limit washes to prevent stripping pigment.
Q: What’s the easiest way to try a new trend without commitment?
Consider dip dye, temporary sprays, or clip-in colored extensions for a no-chemical, low-commitment way to experiment with bold or pastel hues.
Final Thoughts: Express Yourself With 2020’s Most Stylish Shades
Whether you crave subtle sun-kissed highlights, a dramatic two-tone effect, or a statement-making pop of neon, 2020 is all about embracing a hair color that reflects your unique style and energy. With professional advice, tailored choices, and a focus on health and maintenance, your hair can be your ultimate fashion accessory all year long.
References
- https://www.harpersbazaar.com/beauty/hair/g30557148/hair-color-trends-2020/
- https://www.uniwigs.com/blog/2020-hair-color-trends-look-back-this-summer.html
- https://www.marieclaire.com/beauty/hair/a30797563/hair-trends-2020/
- https://www.cosmopolitanme.com/beauty/best-hair-color-trends-of-2021-youll-be-wearing-all-year
- https://www.cosmopolitan.com/hair-color-ideas/
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